McDonald’s – Crunchy On The Outside, Fluffy On The Inside (2020)
This funny advert featuring England rugby star Joe Marler shows how a solid comedy idea and a tight script can make for a highly effective ad, reducing the need for slick visual production. The ad is essentially one big meta-joke — Joe talks us through the classic techniques of TV advertising, spelling out the message that would usually be in the subtext. The switch between Joe’s ‘hard’ and ‘soft’ voice is a particularly funny highlight,
