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Synopsis This ad from BCITO deploys humour to persuade young New Zealanders to consider a career in construction. It focuses on a dad whose son has started a construction apprenticeship, rather than follow in the family tradition of studying for a degree. Unwilling to let go of the image of his son in a ‘long flowing gown’ at graduation, our determined dad launches a farcical stakeout. Review The topline idea is strong: a dad hell-bent
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