
Subway – Bites (2020)
Synopsis In this cross-platform mobile and digital campaign targeted at the 16-24 age group, Subway decided to go short, sweet and a little bit trippy. It’s all about ‘Bites’ — their new mini sandwiches. It’s certainly quirky, but could it have been funny? Review Watching these mini ads in quick succession is a bit like being slapped in the face with the sickly sweet Subway signature scent. The brand message is ostentatiously shoved in our