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Men’s Grooming

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Funny Marketing: Dollar Shave Club’s Success (and Failure)

When Michael Dubin was offered a warehouse full of surplus razor blades in 2012, he had a bold idea. Once he’d had a shave, he had another, even bolder idea. He founded Dollar Shave Club. It was a straightforward offering — customers would get razors delivered to their door for just one dollar a month. No fuss, much cheaper than the alternatives, job done. Eight years later, Dollar Shave Club offers a wider product range

Old Spice – The Man Your Man Could Smell Like (2010)

Synopsis A historic brand gets a makeover for the 21st Century Review Before this ad, I personally thought Old Spice was a thing of the past. The kind of presents given only at Christmas usually passed on from the year before. How to make the brand relevant again? Well, those clever people at Old Spice got an actor and former American football wide receiver Isaiah Mustafa to star in the reboot. The rhythm of the

Funny Advert - Dollar Shave Club - 2012

Dollar Shave Club – Our Blades Are F***ing Great (2012)

It’s the bain of every creative’s life. Clients who don’t really know what they want constantly ask for something “like that Dollar Shave Club Ad”. What they really mean, though, is that they want something entertaining and engaging that has the potential to go viral – and whatever you think of Dollar Shave Club, you can’t deny that’s exactly what this is. This is one of the 50 funniest commercials in history – to find

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