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Meerkat

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Compare The Market – Compare The Meerkat (2009)

Synopsis Compare The Meerkat 2009 – The very first Ad in what became a series that’s still running over a decade later. It launched the career of Aleksandr Orlov – and has made sure we all know where we need to go if we want to compare prices on car insurance. The ONLY price comparison website in town. Review A great way to play with words is to START with your brand name / slogan

Compare The Market – Backstory Part Three (2010)

In the final part of the Orlov family story, Aleksandr tells how Papa Anton used to roam the streets of Moscow with “Compare The Meerkat Dot Cart”. He struggled for years, and even had to take a second job comparing muskrats. Eventually though, business took off – and he was able to open “Compare The Meerkat Dot Shop”, making himself the most famous name in the meerkat comparison business. Want 19 more Compare The Market

Compare The Market – Back Story Part Two (2010)

In this instalment of the story, Aleksandr’s great grandfather Vital was a captain in the meerkat home guard – when a mongoose snuck up and attacked his unit. After a bloody battle that raged all night long, the mongoose army was eventually driven away – and Vitali was awarded for his bravery. And he didn’t go through all that just so you could get cheap insurance. This was just the beginning – for all of

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