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Synopsis This ad follows a coffee-drinker’s ill-fated visit to a hipster coffee shop. She’s on the phone, and initially fails to notice the bizarre things going on around her. Having realised she has paid an excessive amount for her coffee, she starts to take in her surroundings — she’s just helped fund the cafe’s ridiculous excesses. A live Dj set, massages, swinging egg chairs and a ball pit are all available for patrons to enjoy
When it comes to advertising their no-nonsense McCafé coffee, McDonald’s have historically never been afraid to take the piss out of the competition. This ad is no exception, although it’s a slight variation on the theme — rather than satirise the customer experience of visiting a trendy coffee shop, this ad spoofs other coffee ads. By taking a montage approach and showing lots of different scenes, rather than satirising a single ‘type’ of advert from
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