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LEGO – The Legend of the WFH Friend at 2 PM

Why we love it: In this recurring meme series, LEGO have found a way to showcase their products in the context of genuinely funny content – which has far more chance of going viral than straight-up product photos ever would. What you can learn from it: The reason this meme works isn’t because “everyone likes LEGO”. It’s because it’s expressing a Relatable Truth. As long as you prioritise relatability, you too can create memes that

lego – Marching into Fun

Why we love it: By using a fact about March as a jumping off point, Lego were able to make a joke about their products (and the way their audience enjoys them) that feels timely and justified. What you can learn from it: Brands Against Mundanity Monthly is full of joke formats like this – so keep using them! Once you’ve got the hang of each template, try putting your own spin on it (perhaps

Funny Advert - Lego vs Tesla - 2019

Lego – Lego vs Tesla Tweet (2019)

In the week that Elon Musk unveiled his new Cybertruck, with it’s “shatterproof windows” that embarrassingly shattered during the demo – Lego were quick to respond. A superb example of how to leverage a big news story, with a (funny) twist that ensures your brand becomes a part of the conversation. More here: https://www.cnet.com/news/elon-musk-tesla-cybertruck-drives-snarky-lego-response/

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