
LEGO – The Legend of the WFH Friend at 2 PM
Why we love it: In this recurring meme series, LEGO have found a way to showcase their products in the context of genuinely funny content – which has far more chance of going viral than straight-up product photos ever would. What you can learn from it: The reason this meme works isn’t because “everyone likes LEGO”. It’s because it’s expressing a Relatable Truth. As long as you prioritise relatability, you too can create memes that