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runna_coach – Expectations vs. Reality

Why we love it: Runna is a new brand on our radar, thanks to this ‘meme dump’ Instagram carousel timed to coincide with the London marathon. After all, why tell one topical brand-safe joke when you can tell five? What you can learn from it: The algorithm favours carousel posts at the moment – so you’ll likely get more engagement on posts in this format than videos or single images. But it can be hard

Heroes, NHS – #StayHomeHeroes (2020)

Synopsis This digital ad campaign was created by advertising agency Iris, for Heroes — the charity founded by NHS workers for NHS workers. It encourages the public to be #StayHomeHeroes during the coronavirus lockdown. Review This campaign grabs the eye with bold colourful imagery and a strong, amusing core idea. The application of some light-touch humour helps it convey its vital message. In particular, note how the images with the strongest tag lines are those

Horizon Therapeutics – Down and Out Kidney (2020)

Synopsis Oh, you thought this was the Funny Ads Archive? Nope. Welcome to a one-off edition of the Dark as F**k Ads Archive. This awareness video is part of a campaign from Horizon Therapeutics that aims to get people talking about the link between chronic kidney disease and damaging effects on the rest of the body caused by the accumulation of uric acid and gout. It’s a classic comedy setup. Review Presented through quirky 2D

NHS – Take the drama out of minor illnesses – Print Ads (2020)

Synopsis The NHS have teamed up with M&C Saatchi (Advertising Agency) to come up with a print campaign to encourage people to visit their pharmacist first, for minor ailments. These prints depict three minor illnesses, and their symptoms, all within the theme of a classic movie poster design. Night of the Itchy Eye Earache – Strikes Back Sore Throat – And the Lost Voice Review These three print Ads follow on from a TV Ad

GNC – Get Your Goal On (2019)

Synopsis A GNC employee explains the lengths they go to in order to be there for their customers – whenever they need them Review Not the most inventive Ad, but some fun moments – all built around exaggerating the key message that their team are “always” there for you. Literally, always. Even when you’re sleeping. Entry Submitted By Adam Hunt, Creative Director, White Label Comedy This funny advert is one of the best in history

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