
Alabama Tourism – Food Contest (2020)
Synopsis Food eating contests are about shovelling food into your face as fast as you can. That’s the expectation that we, and the audience in this ad, are meant to have as we watch the competitors take their places. Thing is, in Alabama the food’s so good that even competitive eaters have to slow down and enjoy the flavour. It’s a clear message with a simple angle that could work very well. Unfortunately, it doesn’t. Review