Coates Hire – When You Needa… (2020)
Synopsis Creative agency The Royals (not to be confused with the troubled well-to-do family of the same name) crafted this integrated campaign for Coates Hire — an Australian equipment rental company. Aimed at tradies (or tradespeople, to UK readers), it positions Coates as the one-stop shop for any and all jobs. When you needa…*insert whatever you need to get the job done*, it’s Coates to the rescue. Review Household catastrophes are well-trodden ground in advertising,
