
Amazon Alexa – Not Everything Makes The Cut (2019)
Amazon is currently positioning itself as an innovator – and they want us to know that every single product they release is thoroughly tested, and fit for purpose. In this advert they do that by “admitting” that there were some experiments along the way that didn’t quite go to plan. An Alexa-collar for dogs (that enabled them to order products for themselves, without their owner’s permission). A toothbrush that plays your podcasts (although only your