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2020

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Progressive Insurance – Off the Mara-ket (2020)

Synopsis Mara and Flo are at a karaoke bar, wearing their branded aprons and badges (as you do). They keep getting hit on by guys, but Mara’s not having any of it — she shuts each one down by advertising her fictional unattractive traits: “I have a back rash”, “I laugh like this”, and crucially, “I love insurance”. Review This ad nails the basics of sketch comedy while making it abundantly clear what’s being sold.

Marmite Advert — Marmite Peanut Butter

Marmite’s marketing over the last couple of years has centred around the idea of turning ‘Marmite haters’ into ‘Marmite lovers’ via hypnosis. It’s a funny idea, and most of the ads they’ve released on the theme have been reasonably entertaining. Sadly, none have blown us away (read: ‘none have made us laugh out loud’), and this is no exception. To its credit, this little ten-second spot packs quite the visual punch thanks to its dancing

Panadol Ad Relieve The Pain Funny Ads Archive The Scream

Panadol – Relieve The Pain (2020)

Synopsis Panadol’s new campaign consists of three well known paintings, that have been altered to show how them taking pain relief tablets have relieved them of their pain and the effect it has had on them. Review American Gothic by Grant Wood Image one is of the famous American Gothic painting by Grant Wood. There are many different interpretations of this painting, but we cannot recall any of them being that the couple were in

Nationwide – Voices (2020)

Synopsis Nationwide Building Society released four thirty-second ads, featuring stand up comedians doing a quick bit on the broad topic of savings. They do their joke; the audience laughs; the on-screen tagline at the end relates back to the joke, kind of. It’s neat — but will it make us put £100 in a Nationwide cash ISA? Review For us, Amir Khoshsokhan’s routine (featured) is the highlight, with Laura Smyth’s a close second. The other

Three UK – Hey UK, The Real 5G Future is Here (2020)

Synopsis Three mobile network promises to help the UK avoid a ‘bleak’ future that ‘sucks’, by delivering technologically advanced excitement with their ‘real 5G’. This three-minute monster of an advert has a VFX budget bigger than your average Marvel movie, and layered gags galore. But is it any good? Review This ad wastes no time in fulfilling the basic aims of advertising in the first twenty seconds: Establish your consumer’s ‘paint points’, which in this

Funny Marmite Adverts – Marmite Mind Control

The Marmite Mind Control Adverts Do you love it, or hate it? Nectar of the gods, or sticky salty hell-spread? The iconic Marmite jar has been dividing families for over 100 years. In 2019, their marketing manager said, “Recent research cemented Marmite’s reputation as the most loved and hated product of our generation” and they reckoned they had finally cracked how to convert even the most ardent haters’ taste perceptions. The Unilever brand planned to

The League – Meet the Parents (2020)

Synopsis The League makes the case for using their dating app by depicting a woman introducing her parents to her new boyfriend — an actual trash can. Review This ad’s look and simple execution suggest a relatively low production budget. We bang on about it a lot, but it’s true — when you haven’t got the cash to produce something look shiny, a funny top line concept and script are the most cost-effective ways to

Eat them to defeat them ITV Power Veg funny advert image carrot

ITV and Veg Power – Eat Them To Defeat Them (2020)

Synopsis ITV have brought back their ‘Eat Them To Defeat Them’ campaign, which is aimed at kids to get them to eat more veg. The campaign will feature six 10 second ads, all of which will have an item of wayward veg that a child has to bravely eat in order to defeat it. One ad shows a carrot knocking over a glass of milk, while another shows peas becoming unruly and trying to escape

Zij-kant – Eternal Pregnancy (2020)

Synopsis To mark European Equal Pay Day 2020 (27th February), Zij-kant released this spot to highlight the gender pay gap — by mocking the idea that women would have to wait until they retired before starting a family, in order to earn as much money and progress their career in line with their male counterparts. Review If you’ve just eaten, or you’re otherwise not in the mood for visual gags revolving around bodily fluids and

Pure Leaf – Once Upon a No (2020)

Synopsis Leslie Knope from Parks and Recreation presents classic fairy tales with a difference — what if Rapunzel, Gretel and the princess from The Princess and the Pea had just said “no”, and then requested some refreshing iced tea? Review It’s a fun idea, the set and props are beautiful, and we’re biased because we’re big fans of Amy Poehler. We found all three ads in the campaign fairly funny — in fact, the line,

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