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2020

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Lobby Its Victors Fault Bat Image Stock Footage Funny Ads Archive

Lobby Films and Advertising – It’s Victor’s Fault (2020)

Synopsis In a time when lockdown has made most video shoots impossible, Portuguese production company Lobby used stock footage to produce this deliciously risky chunk of topical comedy to advertise the video services they’re still able to offer. Bats are definitely having a moment right now, and this ad sees two beautiful specimens blaming a bat called Victor for the spread of coronavirus. They chat about how gutted they are to miss out on roles

Skyn – Stay and F*** at Home (2020)

Synopsis While social media is busy encouraging people to #StayTheFHome and practise social distancing during the Covid-19 pandemic, Skyn (purveyors of fine lubricants, condoms and sex toys) decided to subvert the trending topic with a pleasurable twist. These suggestive slogans are appearing as images and GIFs across the internet — encouraging audiences to spend their time in quarantine doing something sexy…i.e. sex. Review This is funny by default because it’s about sex, right? We’re kind

Apple – How to correctly use a computer (2020)

Synopsis In the latest instalment of their series telling us that ‘the iPad pro is as powerful as a computer, but it’s not a computer’, Apple subverts the spoof educational video format. Outdated instructions from ‘The Beginner’s Guide to Proper Computing’ are flagrantly disregarded by iPad Pro users in a range of settings, showing off the tablet’s versatility, portability, durability, and all the other -ilities. Review It’s a staple of the single-cam sitcom. We hear

Horizon Therapeutics – Down and Out Kidney (2020)

Synopsis Oh, you thought this was the Funny Ads Archive? Nope. Welcome to a one-off edition of the Dark as F**k Ads Archive. This awareness video is part of a campaign from Horizon Therapeutics that aims to get people talking about the link between chronic kidney disease and damaging effects on the rest of the body caused by the accumulation of uric acid and gout. It’s a classic comedy setup. Review Presented through quirky 2D

Pepsi – Vanilla and Wild Cherry (2020)

Synopsis In two new ads, Pepsi shows us people drinking the new Wild Cherry and Vanilla flavours and dancing like nobody’s watching — before revealing that people are, in fact, watching. Review There’s not much to this — it’s one visual gag, executed pretty well. For the record, we much prefer the match cut reveal in the Vanilla version. Ok, so it’s not getting a laugh, but we’re giving Pepsi a gold star for choosing

Taco Bell – Triplelupa – TikTok Dad (2020)

Synopsis Taco Bell enlists a dad who’s ‘not like other dads’ to advertise their new triple chalupa via a series of excruciating TikTok posts. Review We’re fans of anything that experiments with form, so we enjoyed the aspect ratio switch — particularly as it’s been used to deliver a classic comedy reveal. It’s the 2020 equivalent of a ‘pull back to reveal he’s not wearing any trousers’ type gag in a Will Ferrell movie. More

McDonald’s UK – Ball Pit (2020)

Synopsis This ad follows a coffee-drinker’s ill-fated visit to a hipster coffee shop. She’s on the phone, and initially fails to notice the bizarre things going on around her. Having realised she has paid an excessive amount for her coffee, she starts to take in her surroundings — she’s just helped fund the cafe’s ridiculous excesses. A live Dj set, massages, swinging egg chairs and a ball pit are all available for patrons to enjoy

Subway – Bites (2020)

Synopsis In this cross-platform mobile and digital campaign targeted at the 16-24 age group, Subway decided to go short, sweet and a little bit trippy. It’s all about ‘Bites’ — their new mini sandwiches. It’s certainly quirky, but could it have been funny? Review Watching these mini ads in quick succession is a bit like being slapped in the face with the sickly sweet Subway signature scent. The brand message is ostentatiously shoved in our

Volkswagen USA – The Accountant Part 1 (2020)

Synopsis Volkswagen present the many woes of the ‘celebrity accountant’, who has to patiently explain to his wealthy client that “a solid gold jet ski is not deductible” and an inanimate object can’t be claimed as a “dependent”. Finally, his client makes a purchase he can approve of — a VW Atlas Cross Sport, obviously. Review We love the direction of this ad, and that first jet ski gag raised a smile — but we’d

Coca Cola – Focus Group (2020)

Synopsis A focus group of mythological hybrids gets confused about the new cherry vanilla coke. Review There’s one gag here — the assembled mythological beasts can’t get their heads around the idea that you can put two things in one thing. It’s funny because that’s kind of what they are. Get it? GET IT? Yeah, it’s more of an ‘Oh! I guess that’s clever’ moment than a joke. To its credit, this ad achieves its

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