Apply today for one of our strictly limited, highly coveted slots…
Sure, we could just tell you that the Entertaining, Engaging version of your brand’s socials will be awesomely effective – but how about we show you instead.
*That’s dream as in ‘ideal’ not as in ‘naked in front of their old math teacher and there’s also a crocodile there
* It’s like seeing inside their heads, without having to look at the gloopy, fleshy bits.
*Unless that conversation turns out to be a bit too ‘serial killer-y’, in which case we’ll just alert the authorities.
*Most of them are TV’s best. A couple are TikTokers who’ve never watched actual TV in their short lives. But they’re REALLY funny and good at social, so we let it slide.
We pack a tonne of value into these audits, and we only charge a token fee – which means we can only afford to offer them to a limited number of brands and businesses we’re confident we can help.
Use the widget below to schedule a call and see if you qualify.
I’m Adam Hunt. I’m a former TV producer turned digital marketer and agency owner. And I have a content marketing secret weapon that lets me and my team transform almost any social media account from an underperforming energy suck…
…into an outrageously profitable sales-spinning machine (no matter what type of products or services they sell!).
*For the last time, Mum! That doesn’t mean ‘‘Lots of Love’. There’s a reason Auntie Sharon didn’t reply when you text “sorry your husband died LOL”…
In the very early days of White Label Comedy, our approach was pretty basic – we’d identify all of the key topics and subject areas relevant to a client, and write jokes “about” them. (We were young and naive, okay?)
We created some great content that way – but there were just as many misses as there were hits.
(We hid the misses in a padlocked safe, then threw the safe into a river, which we then set on fire. You’ll never find them).
That changed forever the day we started using our audience’s strongly held beliefs (their ‘Relatable Truths’) as starting points for all of our jokes.
Jokes like this – and the thousands we’ve written since using the same process – RELIABLY trigger the “Share and Declare” effect.
Your audience sees themselves reflected in your own content – it’s “badgeworthy” – and they can’t resist engaging with it, because doing so helps them tell their own social media audience who they are.
And that’s not the only reason comedy works so well in marketing
(And that’s not the only reason comedy works so well in marketing)
These aren’t just jokes – they’re proof that you understand our world, and what we’re going through right now. It’s content like this that makes us welcome you into our lives, and – more importantly – our social feeds.
So many brands forget the social in social media.
Comedy doesn’t just entertain and engage – when done right, it drives conversation too.
Entertaining content based around the right Relatable Truths does reliably drive more engagement – but engagement on its own doesn’t pay the bills.
That’s why we mapped out The Social Success Machine – a system for growing an audience, entertaining them, shifting their objections and limiting beliefs and – when the time is right – making the sale.
Our four KEY POST OBJECTIVES work together to grow a hyper-engaged audience who’ll go crazy for your content AND the stuff you sell.
We ENTERTAIN your audience with engaging content built around their Relatable Truths and other Strongly Held Beliefs* – in order to drive that “Share and Declare” response and have them amplify your message, while helping to grow your audience too.
*The ones relevant to you and your offer, anyway. If they’re adamant that the moon landings were faked using gerbils dressed in tiny space suits – we’ll probably skip over that one.
We TEACH your audience lessons that help get them one step further to their dream state, while also helping them overcome key objections and limiting beliefs in order to move them further along their buyer’s journey*
*’The buyer’s journey’ is very similar to ‘the hero’s journey’ – but with fewer sword fights and more online transactions.
We SHOWCASE your products and services, and the impact they’ve had on previous buyers – so that when the time is right, your ideal customer sells themselves.
And we LEARN from your audience – with engagement-driving content that’ll ensure your ideal customer actively enjoys sharing their fears, pains and desires with you – topping up that all-important Relatability Matrix with fresh Relatable Truths we can include in future content.
PLUS our four ESSENTIAL ACTIVITIES set the scene for a solid strategy, and good account health – so that each and every post gets as much Organic Reach (aka FREE eyeballs) as possible.
It might sound crazy, but one of the best ways to grab your audience’s attention on social media is to keep quiet and listen. But you’d be amazed how few brands take active steps to REALLY listen to what their customers are telling them.
Why is listening so important? Because when you pay close attention to what your audience is actually saying – they’ll practically write your content for you!
It also gives you the power to:
It’s why, in The Social Success Machine model – your SOCIAL LISTENING strategy is so crucial. It’s how we know precisely what jokes (and content ideas) will have buyers racing for their credit cards.
Social media platforms are ultra-powerful NETWORKING tools (hence why platforms like Facebook, Twitter, Insta and TikTok are often referred to as “social networks”).
And yet 99% of businesses treat their socials like a billboard or a “broadcast network”. It means they simply dump their posts and run – and hope their ideal customers will magically pay attention.
Well, I hate to break it to you, but if you’re regularly in broadcast mode on social media – you’re literally leaving money on the table. Which is why you need to go beyond posting daily content on your favourite channels, and leave networking “breadcrumbs” wherever your ideal customers are hanging out.
But fear not – because your PROACTIVE ENGAGEMENT PLAYBOOK will provide a blueprint that turns your team into breadcrumb-scattering networking ninjas – so you can begin creating an army of red-hot fans BEFORE they’ve even followed your account.
Like I just said, social media marketing is about networking and NOT broadcasting. Which is why it’s never enough to simply dump a post and disappear until tomorrow.
Think about it this way…
If a potential customer has taken time out of their day to comment on your posts, it makes sense to acknowledge their contribution to your conversation (and to keep the conversation going).
Which is why, inside your PROACTIVE ENGAGEMENT PLAYBOOK you’ll also discover the art and magic of building profitable relationships in your comment threads – so you’ll have an overflowing pipeline of future customers who will sustain your business long-term.
If there’s one thing the world’s most successful social media marketers have in common – it’s an insatiable appetite to elevate their performance (even if their content is already on fire)!
For these high-performing brands, creating content makes up a small part of their wider social media marketing cycle of:
…strategic and creative iteration…
…and so on to infinity!
Which is why, when you work with White Label Comedy on an ongoing basis, we will:
The brand that gets EVERYONE talking – and for the right reasons.
The brand that audiences already know, like AND trust long before they enter the consideration phase.
The brand that no longer needs to give anyone the hard sell – because your audience have already sold themselves.
*Good-crazy, not frothing at the mouth while manically chasing pigeons-crazy.
*Or occasionally a ‘that’s so MIKE… Mike, get in here!’ response.
*Ok, so there is a catch! But I promise you it’s one you’re going to love.
Other agencies charge upwards of £10,000 for this kind of strategy development – and that’s without the Relatability Matrix (that we charge £1995 for), or the Creative Brainstorm (£2995).
That’s £15,000 in strategic value – but we’re not here to make a profit on this, we’re here to start a long term relationship that will be profitable for all involved.
So we’re not going to charge you £15k.
We’re not even going to charge you £10k, or £5k.
We’re going to create your Relatability Matrix, build out your entire Social Media Strategy, AND run a Creative Brainstorm to generate countless ideas you can use in your content immediately… and all we’re asking is a token fee to cover some of our costs:
PLUS – we’re going to be giving that straight back to you – in the form of a £1,495 credit to set against any future work together.
Which basically brings the price right back down to ZERO
Yes – if you hire us to implement your new social success machine strategy – that credit means the strategy itself won’t actually cost you a dime.
Want to see if you qualify?
We’ll be putting our agency’s very best to work on your social media strategy – and assuming you choose to work with us afterwards, your £1495 in account credit means we’re basically developing your strategy for you for free.
It goes without saying that this is an offer we can only extend to a handful of applicants (just 2 or 3 each month) – and only where we’re 100% confident our kind of content can deliver the results you need.
Want to see if you qualify?
Step One – use the Calendly widget above to pick your slot for a 30 minute intro call. (Not 4am though please – that’s already been booked for ‘Adam’s recurring nightmare about being dunked in a giant cup of milk by an evil Oreo’.
Step Two – answer the five quick questions in our pre-call questionnaire (please note – if these questions have not been answered, we will need to cancel your call in order to free up the slot for another applicant).
Step Three – our initial call will give us the opportunity to get a sense of where you’re at, what your goals are, and ask any additional questions we need to in order to be certain we can definitely help you reach them.
Step Four – if we feel there’s a good fit, we’ll offer you the next available kick-off slot, and send over a detailed onboarding questionnaire.
Step Five – 14 days after kick-off, we’ll send you your Relatability Matrix to review – and ask you to identify which of the hundreds of Relatable Truths we’ve gathered feel most evocative for your audience.
Step Six – around a month later, we’ll schedule another call where we’ll present your full Social Media Strategy, and the outputs of our content strand ideas Creative Brainstorm.
And every single piece of content we create as a part of this process is yours to post, for no additional fee, whether you choose to work with us going forwards or not.
Want to see if you qualify?
The last couple of years have been anything but easy for businesses like yours.
Traditional Advertising’s effectiveness has fallen through the floor – as audiences shift their attention away from linear TV and Print Media.
Paid Social has gotten more expensive, AND less effective – with privacy regulations making effective targeting even harder, pushing conversion rates down while driving up your cost per click.
And Organic Reach on social media has been steadily declining year-on-year. But only for the brands and businesses who insist on doing things the old way.
The brands who insist on serving their audience bland content full of naked sales messages.
We’re going to help you give your audience the content they actually want to consume.
When you arm your audience with BADGEWORTHY content that they can use to SHARE AND DECLARE themselves to their own audience – engagement shoots up, and with it comes an exponential increase in organic reach.
Do you want to continue paying through the nose to force content that no one wants to consume into people’s social feeds?
Or do you want to entertain and engage your audience – so that when the time is right, and they’re in the market for what you’re offering – they’ll already have sold themselves?
The choice is yours.
To see if you qualify for one of our strictly limited slots…