Me and my team of top TV comedy writers are going to help you…

Grow a hyper-engaged audience who go crazy for your content (AND the stuff you sell)

7 video modules (over 10 hours of content) giving you our step-by-step process for planning and creating content that will reliably entertain, engage and sell – and making sure that content gets seen by your audience.

Easy to follow recipes* you can use to quickly craft content that achieves each of your four key post objectives (Entertain, Learn, Teach and Showcase).

*And I mean easy to follow. Not the Ikea ‘easy to follow’ where by step two you’re being asked to enter plank 17a into the fifth dimension of space.

A full year of hands-on help via our monthly Q&A and HotSeats calls, and our exclusive private community.

(We’ll answer ALL your questions, give you detailed feedback on your content and help you with ANYTHING to do with your socials – up to and including ‘catfishing my Aunt Brenda as revenge for the time she forgot my 5th birthday’. Nothing weird though.)

Elise Michelle
My Scheduled Biz

I’m definitely not a comedy writer, but I’ve created posts that I’ll be able to use again and again that are actually funny and shareable.

This is the best money I’ve ever spent for help with my business. Hands down. Thank you!

Adam Hunt, Creative Director
White Label Comedy

I’m Adam Hunt. I’m a former TV producer turned digital marketer and agency owner. And I have a content marketing secret weapon that lets me and my team transform almost any social media account from an underperforming energy suck…

…into an outrageously profitable sales-spinning machine (no matter what type of products or services they sell!).

In fact, we’ve been able to 10x… 20x… even 100x engagement on clients’ posts across a whole smorgasbord of niches including…

  • Petcare…
  • Data analytics…
  • Actual smorgasbords…
  • Beauty…
  • Coaching…
  • Legal (and “legal but only in certain states”)…
  • IT (as in ‘Information Technology’)…
  • IT (as in ‘scary clown masks’)…
  • Financial…
  • And many more…

…just by making their audience LOL!*

*And I mean easy to follow. Not the Ikea ‘easy to follow’ where by step two you’re being asked to enter plank 17a into the fifth dimension of space.

The secret sauce that makes jokes “work” is also an engagement-driving magic ingredient for social posts

In the early days, our approach was to simply declare key topics and throw a load of jokes at each one to see which stuck*

* Hey, every business has their awkward, early phase. Netflix used to rent DVDs, and Google was originally just a man with an encyclopedia on the end of a phone.

Some jokes got a huge reaction. Others, not so much…

What we needed was a reliable system for writing jokes that would always get a great reaction from an audience.

In order to develop it, we first needed to understand why people engage with a piece of content.

“Badgeworthy” content drives engagement because it triggers the “Share and Declare” effect

As much as we’d all like it to be true – our audience doesn’t engage with our content to tell us they liked it.

They engage with our content because doing so serves their own social purposes (the cheeky little egotists!).

They share it because it’s “badgeworthy” – it represents them, and how they want to be seen on social media*

* in my case: a tall, handsome and hilarious marketing guy, with killer taste in plain black jumpers

I realised the more badgeworthy we could make a joke – the more engagement it would get.

Don’t just make posts “about” stuff - create content that speaks to your audience’s Relatable Truths

Instead of kicking off our comedy writers with a list of key topics, we started to kick them off with a list of strongly held beliefs – so they could use those as the basis for their jokes instead.

We found those strongly held beliefs out in the wild – in words written by our ideal customer, about our key topics.

When your content triggers the “Share and Declare” effect - your audience can’t resist engaging with it, because doing so serves their own social purposes.

It takes more than likes and shares to make the sale.

You need a system for creating Entertaining, Engaging content that also generates demand, tackles objections, and inspires your audience to take action.

That’s why we developed The Social Success Machine

Four key post objectives, and four essential activities, that between them will grow a hyper-engaged audience who go crazy for your content AND the stuff you sell.

Me and my team of top TV comedy writers and social media pros are going to walk you through the process - holding your hand every step of the way.

A comprehensive system for planning, creating and deploying social content for your brand or business that’s as entertaining, engaging AND effective as the content we create for our Done For You clients


A full YEAR of hands-on help, support, feedback and punch-ups* from my team of top TV comedy writers and social media pros

*that’s ‘Improvements to your jokes’ not ‘helping you take on your nemesis’. That costs extra.

Over the course of 7 video modules, we’ll move through the 4 key post objectives and 4 essential activities you need to engage in to smash your social media marketing goals.

You’ll also have assignments to complete after each module, to solidify your new knowledge…and to move you seamlessly onto the next step.

You’ll also have assignments to complete after each module, to solidify your new knowledge…and to move you seamlessly onto the next step.

It’s like school – except this is fun and worthwhile, and you won’t get bullied about your Thomas the Tank Engine backpack. (15 year olds can be savage, can’t they…)

For the next 12 months, you’ll also receive personalised help and feedback from me and my comedy-writing team during our monthly LIVE hot seat calls.

Plus, we’ll be on hand to answer your questions inside the exclusive Social Success Machine Facebook community. (You can ask us ANYTHING about social media marketing – up to and including “Would you rather have pens for fingers or iPads for feet?” Nothing silly though.)

On top of all that, we’ve created dozens of templates, cheatsheets and easy-to-follow recipes – so you can take fast action at the end of each session.

…I’m Going to Show You Precisely How to Explode Your Socials Inside The Social Success Machine Accelerator

The Social Success Machine is a step-by-step program that walks you through the exact steps you need to take to rapidly expand your reach, engagement and sales on social media.

Inside this program, you’ll have direct and intimate access to me and my team of A-list comedy writers (assuming I can tear them away from watching Frasier re-runs and building their Seinfeld Lego sets). And we’ll guide you through everything you need to know about the 4 key objectives and 4 essential activities every business needs to smash, if they want to explode their socials.

Plus I’ll show you how to apply everything I learned, from my painstaking content marketing research, to your social accounts.

Here’s how the system works:

Step 1 - Listen

It might sound crazy, but one of the best ways to grab your audience’s attention on social media is to keep quiet and listen. But you’d be amazed how few brands take active steps to REALLY listen to what their customers are telling them. 

Why is listening so important? Because when you pay close attention to what your audience is actually saying – they’ll practically write your content for you! 

Plus, you’ll have the power to:

  • Enter the conversations happening inside your prospects’ heads - so you can prove how well you ‘geddit’, and build deeper relationships with your dream customers
  • Make more sales without resorting to sleazy, aggressive sales tactics
  • Craft an endless stream of high-performing social posts - without straining your brain for ideas each week

It’s why, in Step 1, of the The Social Success Machine you’ll discover how to listen deeply to your ideal customers, so you know precisely what jokes, and content ideas will have buyers racing for their credit cards. 

Step 2 - Breadcrumb

Social media platforms are ultra-powerful NETWORKING tools (hence why platforms like Facebook, Twitter, Insta and TikTok are often referred to as “social networks”).

And yet 99% of businesses treat their socials like a billboard or a “broadcast network”. It means they simply dump their posts and run – and hope their ideal customers will magically pay attention. 

Well, I hate to break it to you, but if you’re regularly in broadcast mode on social media – you’re literally leaving money on the table. Which is why you need to go beyond posting daily content on your favourite channels, and leave networking “breadcrumbs” wherever your ideal customers are hanging out. 

And so, in Step 2, I’m going to turn you into a breadcrumb-scattering networking ninja – so you begin creating an army of red-hot fans BEFORE they’ve even followed your account

Step 3 - Bond

Like I just said, social media marketing is about networking and NOT broadcasting. Which is why it’s never enough to simply dump a post and disappear until tomorrow.

Think about it this way…

If a potential customer has taken time out of their day to comment on your posts, it makes sense to acknowledge their contribution to your conversation (and to keep the conversation going).

Which is why, in Step 3, you’ll discover the art and magic of building profitable relationships in your comment threads – so you’ll have an overflowing pipeline of future customers who will sustain your business long-term.  

Step 4 - Analyse

If there’s one thing the world’s most successful social media marketers have in common – it’s an insatiable appetite to elevate their performance (even if their content is already on fire)!

For these high-performing brands, creating content makes up a small part of their wider social media marketing cycle of:

…performance analysis…
…strategic and creative iteration…
…and so on to infinity! 

TSSM_Chart 1

Which is why I’m going to show you the simplest and most effective way to:

  • Uncover the relatable truths, angles, topics and post types - that generate the best results for your account…so you can double down on what’s working and avoid what doesn’t work
  • Objectively break down the right performance metrics- so you focus only on the stats that will REALLY move the needle on your social media marketing
  • Turn your analysis into a rock-solid strategic marketing plan- so you always know the best next steps to boost your engagement and sales

You’ll also discover the 4 essential objectives your posts MUST satisfy – if you want to explode your reach and sales


If you’ve ever found yourself staring at a blank screen, with no idea what to say to your audience…

TSSM_Facebook Status - trimmed

Don’t worry!

Because when you join The Social Success Machine you’ll also discover dozens of plug n’ play social post recipes that will meet each of the 4 essential social media marketing objectives. AND send your engagement skywards… without requiring hours of head-scratching, middle-distance-gazing or keyboard-throwing-out-the-window-in-a-fit-of-rage each week. 

I’m already laughing at myself

“I’m already laughing at myself with what I’ve come up with. Your products are surprisingly very easy to use with immediate great effect!”

David John Daniels - Craftsman

We achieved 37 million impressions on Twitter!

“Turns out the videos we created went viral. One achieved 37 million impressions on Twitter.

White Label Comedy helped our campaign become the world’s largest literacy campaign…possibly ever. We have a lot to thank you for!”

Henry Warren - Turn On The Subtitles

I laughed myself sick!

“I laughed myself sick. It’s not every day I thank a team for making me hurl.

What a gift that is!”

Elizabeth Keller Fitzsimmons - Author and Motivational Speaker

It couldn’t be easier for you to ignite your socials when you join The Social Success Machine Accelerator!

And here’s the best part. Because this is the first time I’m sharing my brand new system as a pre-recorded video training series – I’m going to make you an extra special, one-time deal.

It’s my way of thanking you for joining the first round of this one-of-a-kind opportunity for intimate access to the world’s greatest comedy writers and digital marketers.

We're giving you access to all the training AND a full year of help and support via our exclusive Social Success Machine community and our monthly Q&A and HotSeat calls…

…for just $997

We charge our Done For You clients anywhere from $3,500 to $16,000 a month to create content for them – and we map out every single piece of content according to the Social Success Machine model.

For just a tiny fraction of that amount – not only are we going to teach you EVERYTHING we know…we’re also going to hold your hand while you implement it.

One-time charge of just $997 (plus VAT where applicable).

No hidden fees. No contract. Safe, secure payment.

Q: Why are you being so generous? What’s the catch?

A: There’s no catch. White Label Comedy isn’t a training business, we’re an agency. We want to give you everything you need to succeed at the most affordable price so that you can see for yourself why the way we do things is completely changing the game.

For some of you, this might be the start of a relationship that ultimately leads to you becoming one of our Done For You clients some day – and I won’t lie, that would be great.

But the most important thing for us is that you’re blown away by our methods, and our models today – and you can use them to get the results your business needs.

Q: My business is in the [Insert ANYTHING here] niche – will this work for me?

A: Absolutely. We’ve used the Social Success Machine model ourselves for clients in every imaginable niche – and we’ve taught it to students selling everything from Coaching and Marketing Services to Electrical Components and even Wooden Pallets. You start by getting an in-depth understanding of your audience and what matters to them, and then you use that knowledge to craft content they’ll go crazy for. It’s a process that works for anyone, selling anything.

Q: Can I come back tomorrow and claim this offer?

A: Probably. I’m not going to bullshit you with any kind of super-specific fake urgency – that’s not our kind of marketing. But what I will say is that this isn’t an offer we’ll be able to afford to keep running forever. So at some point, soon, the price will be going up.

One-time charge of just $997 (plus VAT where applicable).

No hidden fees. No contract. Safe, secure payment.

Get My “Gotta Love It” 90-Day Money-Back Guarantee


You don’t risk a penny when you sign up for The Social Success Machine Accelerator. Because I will personally guarantee your satisfaction for 3 entire months.

Register now, and you have a full 90 days to decide if you’re delighted with the insiders-only secrets I share. In theory, it means you could…

…join the Social Success Machine program…
…watch every module…
…download all the worksheets…
…attend all the hotseats calls…
…take all the feedback you need from me and my team of A-list comedy writers…
…and still claim back every penny for any reason (or no reason at all).

Simply hit the button below, fill in your details and sign up for the program. If you don’t like what you see you can send an email to [email protected] and I’ll personally make sure you get your refund quick as a flash.

That’s my “Gotta Love It” guarantee.

One-time charge of just $997 (plus VAT where applicable).

No hidden fees. No contract. Safe, secure payment.

Great engagement

“Our first scheduled post went live this morning.

Great engagement with our customers already. And I have another 51 posts ready to go!”

David C Allen - Rec2Tec Driving

Saves me hours each month

“I implemented your methods immediately.

Saves me hours each month, trying to come up with off-the-cuff humour posts for my business”

John Ballmore - Offshore Crew

Me and my team have been snort-laughing all morning

“Me and my team have been snort-laughing all morning.

And while it’s unattractive - we appreciate it!”

Jess Lorimer - Selling To Corporate

Adam's Face 2022

Grab this once-in-a-lifetime opportunity to gain intimate access to me and my team…

…before it’s too late!

Here’s the bottom line. I know I should charge way more than $997 for the amount of direct access you’ll get to me and my award-winning team of comedy writers. 

(Remember, these are the very same comedy writers who craft side-splitting jokes for hit TV shows like Mock the Week and Celebrity Juice. So you’ll literally be rubbing virtual shoulders with comedy royalty!)

Why so cheap then?

Simple. I want to make sure this program is affordable for those who truly need it the most – marketers and business owners who are struggling on social and need a helping hand.

But we can’t afford to keep it at this price forever.

This really is a once-in-a-lifetime opportunity to get full access to The Social Success Machine Accelerator for just $997.

Scroll down and click the button to grab the deal while you still can!

Get ready to Entertain, Engage and Sell!

No more putting time and energy you don’t have into content that fails to make an impact. We’ll equip you with the skills, experience and confidence you need to craft entertaining, engaging content you know your audience will go crazy for.

No more panicking when you’ve used up all your posts and can’t think of anything new worth saying. Now you’ve got everything you need to create fresh new content that’s primed to turn a casual audience into an army of raving fans – at a moment’s notice.

No more keeping your head down in team meetings hoping that no one asks you how well you’re doing on social. Instead, you’re keeping your head down trying to avoid yet another standing ovation.

One-time charge of just $597 (plus VAT where applicable).

No hidden fees. No contract. Safe, secure payment.

Still here? Great! Because I value your opinion so much – and because I want your brutally honest feedback about EVERYTHING – I’m going to send you a copy of a little side-project I’ve been working on. It’s called “It’s No Joke: The Musical – A 6-Hour Jazz-Hop Journey Through the Inner World of a Comedy-Centric Social Media Agency’s Creative Director” and my mum says it’s great. Unless you’d prefer to opt out? If so, click here.