Case Study: The One Show (BBC One)

The Brief

White Label Comedy was hired by The One Show to generate a series of ideas for humour-led fast-turnaround topical insert films.

Over the course of three days, 30 topical ideas were pitched – more than half of which “would’ve been commissioned” if this wasn’t a development project.

The initial scope of the project was for us to script a single non-broadcast pilot script as a proof of concept – but the Executive Producers loved the script so much, the film was made and broadcast to an audience of 3.8 million.

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