My Little Mascara Club

Pay As You GO Pack

The Brief

Our client was a beauty brand planning to sell their innovative take on traditional mascara via a subscription box model. 

They key for this client was crafting content that was far enough away from a product pitch for their audience to engage and amplify, but still contained enough of the brand’s essence to “breadcrumb” their ideal customer back to their social profiles, and then to their online store.

The content is going to be released as part of their forthcoming relaunch – so we’ll update this page with performance data as soon as we have any.

When not helping your brand entertain, engage and sell - our writers also craft jokes for these award-winning shows.

They’ve crafted jokes for Graham Norton, Sue Perkins, Jon Richardson, Al Murray, Judy Murray, Dermot O’Leary and even Professor Stephen Hawking. Now they’re here to help you and your brand win hearts and minds (and Likes and Shares) on social.