Our client was a light hearted and fun branding and marketing agency for overwhelmed trade and construction business owners. Their key focus was to improve male mental health and relieve the sense of isolation that they feel from spreading themselves too thinly across their business, while often being the breadwinner of the family.

It was a requirement that the content upheld their lighthearted and enjoyable brand attitude, proving that they had a sense of humour, but were still serious about the work they were doing, just as their own clients were.