Malicious Women Co.

Pay As You GO Pack


The Brief

Our client was a retailer that sold candles with fun, attention grabbing labels that say the things people are often afraid to say. Their main brand values were to advocate for the women who were done dealing with the bullshit of their everyday lives, and were ready to become ‘malicious misfits’ and ‘bad bitches’.

The key element with these were to include the use of the client’s genuine products as puns that resonated with key struggles, as well as incorporating their edgy and self-deprecating humour that women across the nation could relate to. 

When not helping your brand entertain, engage and sell - our writers also craft jokes for these award-winning shows.

They’ve crafted jokes for Graham Norton, Sue Perkins, Jon Richardson, Al Murray, Judy Murray, Dermot O’Leary and even Professor Stephen Hawking. Now they’re here to help you and your brand win hearts and minds (and Likes and Shares) on social.