Our client was a marketing and advertising agency, specialising in helping individuals in the Legal, Healthcare, Financial sectors to build lasting relationships and deliver high-quality work. However, their key demographic centred around smaller businesses, with owners who were in the stage of their lives where building a family was top of the cards.

This meant that their content had to remain light, uplifting and professional in order to appeal to their key demographic. Though while keeping this in mind, we had to make sure that the content was 100% brand safe, as these sectors are generally considered as serious and sensitive.