Case Study: AromaStick Print Ads (for Easy Jet's In-Flight Magazine)
AromaStick is a Swiss aromatherapy nasal inhaler brand whose products sell around the world.
Unlike their competitors, their inhalers use 100% organic ingredients, and their devices have a scientifically proven effect on the central nervous system.
They bought Ad Space in three consecutive issues of EasyJet’s in-flight magazine – and commissioned us generate the ideas, write the copy, and produce the final artwork.
We tasked the hive-mind with generating top-line ideas for the three Print Ads.
Out of some 200 pitched ideas, we selected the strongest 15 – and presented these to the client.
Client selects 3 concepts
We re-brief the hive-mind to take the product’s USPs, and the brand’s key messaging, and generate fun, funny ways to express each that tie neatly in with each of our three chosen concepts.