Pay As You Go Content Packs

Comedy Content that supercharges engagement and reach on social – without putting your brand’s reputation on the line.

Supercharge your engagement, boost your reach, and get more sales on social

No retainers, no monthly commitments

20, 40 or 80 pieces of Ready-to-post comedy content written for you, and in your inbox in just 14 days

Note: some of the content above is from our “Simulated Twitter Takeover” series – where we show big brands who haven’t yet hired the hive-mind how much better life would be if they did. 

TV’s Best Comedy Writers Crafting Content Your Audience Will Go Crazy* For

* Figuratively, not clinically

I’m Adam Hunt – a TV Producer turned Copywriter who loves it when brands make us laugh, and hates how rarely that happens.

There’s an art to writing jokes that work for brands – and a science that makes sure the end result is on-brand, on-message and won’t get you cancelled.

I brought together TV’s best comedy writers* as the White Label Comedy Hive-Mind, to help brands of all shapes and sizes entertain, engage and sell.**

* (not as hard as it sounds – they were all in the same branch of Starbucks complaining about the WiFi).

** I keep them in a small bucket on my coffee table, occasionally feeding them episodes of Cheers.

Sam Karazi

ToonedUp Gifts

“Adam I think I’m in love with you and your team! Amazing work.”

When not helping your brand entertain, engage and sell - our writers also craft jokes for these award-winning shows.

They’ve crafted jokes for Graham Norton, Sue Perkins, Jon Richardson, Al Murray, Judy Murray, Dermot O’Leary and even Professor Stephen Hawking. Now they’re here to help you and your brand win hearts and minds (and Likes and Shares) on social.

Victoria Heyward

Bright Interactive / Asset Bank

“I didn’t think it would be possible to bring this much humour into the B2B space while still staying true to our brand – love it!”

Packages and Prices


£ 745
  • 20 short-form posts


£ 1245
  • 40 short-form posts


£ 1995
  • 80 short-form posts

As standard, our content is text-only – however we can also include a free (unedited) Adobe Stock image chosen to match each post, if requested. For an additional fee, we can also create custom photoshops, and other relevant artwork – to enable you to make the most of each and every joke. We also offer full-service video production on request.

Is this your first time working with White Label Comedy?

Act now, and you'll also get...

Strategy Call

Worth up to £250

Full disclosure – your strategy call isn’t with Jerry Seinfeld. But it is with our Creative Director Adam Hunt. He charges up to £250 an hour for consultations – but you’ll get to pick his brains on all things comedy, content, marketing and strategy for free during your kick-off call.

Upgraded Artwork

Worth up to £300

For every 20 posts we deliver, you can choose either 5 x Funny Photoshops, or 10 x Text Graphics.

The Mug of Heroes


Once the results are in, we’ll take your best performing post, and turn it into a mug – shipped direct to the office.

Fill the meeting room with tributes to the awesomely effective content you commissioned – and your impact will be immortalised. You’ll be remembered as the game-changing hero you are, long after that promotion that takes you up to the top floor.

Content on your desk in 14 days

You'll be entertaining and engaging your audience within the fortnite

Choose Your Package

Choose the perfect Pay As You Go Package (20, 40 or 80 posts). You can spread this content out over a week, a month, or even longer – whatever works for you.

Schedule your Kick-Off Call

As soon as you’ve made payment, you’ll be invited to schedule a kick-off call – our chance to get to know you, your brand, your messaging priorities, your audience – and what makes them tick.

We Build Your Team

We’ll then select a crack team of comedy writers whose experience, perspective and demographic makes them perfectly placed to generate content that engages and entertains your audience – and they get to work, marshalled by one of our Lead Writers.

We Get To Work

We run every project in four phases.

Phase One is all about getting to know your audience. We gather intelligence and learn as much as we can about them: What are their beliefs and their motivations? What are their struggles and their pain points? What else is going on in their world right now?

Phase Two is all about picking the right topics. We generate a huge list of things your brand could talk about — these all relate to what we know about your audience and your brand’s values.

Phase Three is where the real magic happens. Over the course of a few days, our writers will between them generate hundreds of jokes and funny post ideas – each laser-focused on your audience, and their world.

You’ll only ever see the best 10-20% of this material.

Phase Four – our Lead Writer will then pick the very best pieces of content – and polish them, until they’re sure every single word is pulling its weight, and every single post has been optimised for maximum impact. 

Your Content Arrives

As standard, our content is text-only – however we can also include a free (unedited) Adobe Stock image chosen to match each post, if requested. 

For an additional fee, we can also create custom photoshops, and other relevant artwork – to enable you to make the most of each and every joke. We also offer full-service video production on request.

Either on, or before, our agreed delivery date – you’ll receive the copy for each and every post in a PDF, and a link to any additional assets sent via WeTransfer.

Sophia Antipas

Project Manager

“Adam and his team have a mine of ideas and work quickly to turn them into quality material. His approach was fresh, creative and playful when needed, while being completely in tune with the needs of my corporate client.”

The psychology of comedy

And why it's game-changing for brands on social

Comedy gets your audience talking

So many brands forget the social in social media. Comedy doesn’t just entertain and engage – when done right, it drives conversation too.

Inside every joke is a “hidden truth*” – one that deserves discussion, prompts us to share our own truths, and makes us want to tell you, and the world, that we agree.

* Like the Da Vinci Code, but funny on purpose.

Comedy sells without selling

People don’t want to buy from faceless brands waving coupons, vouchers and deals. They want to buy from brands with personality. Brands they feel an affinity to. A connection with.

Comedy content that’s tailored to your audience builds that connection, and keeps your brand front of mind –  so that when the time comes for them to enter the consideration phase, they’ve already sold themselves on you and your offer.

A good sense of humour proves you're "one of us"

Good marketing builds a human connection with an audience. It shows them that their world is your world. It demonstrates that we’re all in this together. And that’s important now, more than ever.

These aren’t just jokes – they’re proof that you understand our world, and what we’re going through right now.  It’s content like this that makes us welcome you into our lives, and – more importantly – our social feeds

Jokes turn followers into influencers

When we – as a brand – first share the joke, we’re telling a story about ourselves. But when our audience is motivated to share that story – because they found it funny – it becomes a story that they’re telling the world on our behalf.

A good joke doesn’t just entertain and engage – it turns every single one of your followers into an influencer, who will happily push your agenda free of charge.

Nick Singer


“What can I say other than you did a brilliant job here. It was great getting a fresh perspective on the AromaSticks! We love all the ideas that you and the team came up with and we’re hard pressed to pick a favourite.”

Same brand, same audience, same topic, same day.

One of these posts was crafted by a hive-mind of TV's best comedy writers - can you guess which one?

Our client was an Independent Living Community determined to engage their audience, but struggling to get any kind of reaction – even with topics they knew their ideal customer cared deeply about.

We crafted content that we knew would make their audience laugh – which sent engagement through the roof. Same brand, same audience, same topic, same day – tonnes more engagement.

Disclaimer: Success on social depends on many different factors – so while the results in our case studies do demonstrate previous successes that we’re really proud of, they do not constitute any kind of guarantee in terms of the specific results you can expect. Every brand, brand message and audience is different.

Jordan Giberson

Guild Living

“Adam and the team at White Label Comedy did a wonderful job. They were easy to work with, quick to respond to our queries, and most importantly… they came up with funny and AMAZING content for us. Exactly what we needed. Would highly recommend them!”

Satisfaction Guaranteed

Not sure we’ve nailed every single piece of content? Tell us which ones won’t work for you, and we’ll replace them – free of charge – within 48 hours.

Unhappy with the full set? Let us know within 7 days (and before you post any online) – and we’ll give you a full refund.

That's how confident we are you'll love each and every tweet, post and pic we deliver

Easy ordering, & secure payment

Our online checkout is safe, secure, and fully encrypted – with payment made via Stripe, which has in-built buyer’s payment protection as standard.

We can also generate an invoice – which can be paid via Stripe, or via direct bank transfer.

Get ready to entertain, engage and sell

No more putting time and energy you don’t have into content that fails to make an impact. With White Label Comedy on the case, you’ve got your feet up on the desk — watching the entertaining, engaging content roll in.

No more panicking when you’ve used up all your posts and can’t think of anything new worth saying. With a fresh White Label Comedy delivery in your inbox, you’ve got a pipeline of content that’s primed to turn a casual audience into an army of raving fans.

No more keeping your head down in team meetings hoping that no one asks you how well you’re doing on social. Instead, you’re keeping your head down trying to avoid yet another standing ovation celebrating the impact your content has had on the company’s bottom-line.

Choose your own adventure


£ 745
  • 20 short-form posts


£ 1245
  • 40 short-form posts


£ 1995
  • 80 short-form posts

First time here? Let's chat

If you’ve got questions, I’d love to answer them. Click the link below and book in a call. 

Kelly "Keller" Fitzsimmons

Author and Entrepreneur

“I laughed myself sick! It’s not every day I thank a team for making me hurl. What a gift that is!”

Is comedy content right for us?

Here's a handy quiz to help you decide

Would you rather:

Bore your audience to tears?
Move your audience to action?
Put time and energy you don't have spare into content that's going to flop anyway?
Put zero time and energy into content that's all set to entertain, engage and sell?
Have to keep your head down in meetings hoping no one asks about your social media ROI and your team's cost to the business?
Have to keep your head down in meetings to avoid yet another ticker tape parade celebrating the impact your content has had on the business?