Managed Social Media Packages

Get Full Service Social Media Management - with world class comedy content on tap

Engaging, entertaining comedy content crafted by a hive-mind of the UK's best comedy writers - turning your disengaged audience into an army of raving fans

Additional copy penned by your dedicated Social Media Manager - so your pipeline will always be full of engaging content that's on-brand and on-message

Planned, created, scheduled and posted for you - so you can sit back with your feet up, watching the awesome content roll out and the comments, likes and shares roll in.

An approvals process tailored to your needs - so you can be as hands-on, or hands-off, as you like.

Note: some of the content above is from our “Simulated Twitter Takeover” series – where we show big brands who haven’t yet hired the hive-mind how much better life would be if they did. 

When not helping your brand entertain, engage and sell - our writers also craft jokes for these award-winning shows.

They’ve crafted jokes for Graham Norton, Sue Perkins, Jon Richardson, Al Murray, Judy Murray, Dermot O’Leary and even Professor Stephen Hawking. Now they’re here to help you and your brand win hearts and minds (and Likes and Shares) on social.

Jordan Giberson

Guild Living

“Adam and the team at White Label Comedy did a wonderful job. They were easy to work with, quick to respond to our queries, and most importantly… they came up with funny and AMAZING content for us. Exactly what we needed. Would highly recommend them!”

Pop Quiz

Would you rather:

A)
Bore your audience to tears?
or
B)
Move your audience to action?
A)
Put time and energy you don't have spare into content that's going to flop anyway?
or
B)
Put zero time and energy into content that's all set to entertain, engage and sell?
A)
Have to keep your head down in meetings hoping no one asks about your social media ROI and your team's cost to the business?
or
B)
Have to keep your head down in meetings to avoid yet another standing ovation thanks to the impact your content has had on the business?

IF YOU ANSWERED MOSTLY As - COMEDY CONTENT MIGHT NOT BE RIGHT FOR YOU.

Our Managed Social Media Packages Include:

Audience, Keyword, Hashtag and Trending Topic Research

You’ll always know what matters to your audience – and can publish content that speaks to their world right now.

Jokes written for your brand by TV's funniest comedy writers

Entertaining and engaging your audience – so they welcome your brand into their lives, and their feeds, and encourage their own audience to do the same.

Additional copy written by your Social Media Manager

Your social media manager will have direct access to the hive-mind, and the freedom to commission comedy content as needed – but they’ll also be a multi-skilled digital marketer themselves – able to generate additional social copy that’s on-brand and on-message at the drop of a hat. 

Stock images, graphic design and custom photoshops

Pairing each post with the perfect stock image, text-graphic or even funny photoshop helps make sure every joke lands and each piece of content has the maximum impact.

Reversioning of image assets for each platform

We take the hassle out of cross-platform posting – with all images reversioned for each platform, and optimised for viewing on both desktop and mobile browsers.

All Content scheduled for you

An automated posting schedule means no need for you to log on 12 times a day to post content at the right time – it’s all queued up in advance, so you can sit back, relax, watch the laughs roll out and the likes roll in.

An approvals pipeline tailored to your needs

Whether you want to check every post before it goes out, or you’d prefer to just laugh along with your followers when each one goes live – you’ll have on-demand access to your full pipeline of posts, and can be as hands-off, or hands-on, as you need to be.

Monthly reporting and analysis

Each month we won’t just be learning what sort of posts do well with your audience – we’ll be learning what topics they care about, what themes resonate with them, and what angles move them to action. We’ll analyse these results, so we can double down on your successes from month to month.

Act now, and you'll also get...

Strategy Call

Worth up to £250

Full disclosure – your strategy call isn’t with Jerry Seinfeld. But it is with our Creative Director Adam Hunt. He charges up to £250 an hour for consultations – but you’ll get to pick his brains on all things comedy, content, marketing and strategy for free during your kick-off call.

The Mug of Heroes

Priceless

Once the results are in, we’ll take your best performing post each month, and turn it into a mug – shipped direct to the office.

Fill the meeting room with tributes to the awesomely effective content you commissioned – and your impact will be immortalised. You’ll be remembered as the game-changing hero you are, long after that promotion that takes you up to the top floor.

Packages and Prices

Each package provides a set number of jokes generated for you each week by our comedy writers, and an agreed minimum number of additional hours from one of our Social Media Managers.

All of our social media managers are multi-skilled digital marketing experts. They are responsible for briefing our comedy writers, ensuring any selected material is on-brand and on-message, writing additional social media copy, selecting imagery, reversioning for key platforms, scheduling content and monthly reporting. The rest of their allotted hours can be used for audience research, graphic design and photoshopping, infographic creation and blog writing.

Your Social Media Manager will be your day to day contact – able to react quickly to changing briefs and short notice requests, and always proactive in helping you decide how to make the best use of their available time.

Posts can be scheduled using your existing in-house tools, or we can create a new pipeline for you from scratch. Your social media manager can schedule posts ready for your approval, or they can work autonomously – getting approval, instead, from our senior creative team.

Level One

£ 325 per week
  • At least 5 jokes per week written by the hive-mind
  • 5 additional hours per week from your assigned Social Media Manager for:
  • Additional Social Media Copywriting
  • Stock Image Selection and Platform-specific reversions
  • Scheduling and Approvals Management
  • Monthly Reporting

Level Two

£ 550 per week
  • At least 10 jokes per week written by the hive-mind
  • 10 additional hours per week from your assigned Social Media Manager for:
  • Additional Social Media Copywriting
  • Stock Image Selection and Platform-specific reversions
  • Scheduling and Approvals Management
  • Monthly Reporting
  • Audience, Keyword, Hashtag and Trending Topic Research
  • Simple Graphic Design

Level Three

£ 950 per week
  • At least 20 jokes per week written by the hive-mind
  • 20 additional hours per week from your assigned Social Media Manager for:
  • Additional Social Media Copywriting
  • Stock Image Selection and Platform-specific reversions
  • Scheduling and Approvals Management
  • Monthly Reporting
  • Audience, Keyword, Hashtag and Trending Topic Research
  • Advanced Graphic Design
  • Custom Photoshops
  • Infographic Creation
  • SEO / Thought Leader Blog Writing
  • Facebook "Boosted Posts" Management and Reporting

Interested in our managed social packages? Let's talk.

Click the link below and book in a call. 

Nick Singer

AromaStick

“What can I say other than you did a brilliant job here. It was great getting a fresh perspective on the AromaSticks! We love all the ideas that you and the team came up with and we’re hard pressed to pick a favourite.”

Who We Are

A hive-mind of the UK’s best Comedy Writers, TV Producers and Advertising Creatives collaborating remotely – on-demand –  to boost brands. Working via Ad Agencies, and also direct to brand – we craft deliciously funny branded content that engages audiences and makes them fall head over heels in love with you (and whatever product or service you’re selling).

Are they REALLY the UK's best?

Ok, ok – so we’re all prone to a bit of hyperbole. Just to prove it’s not misplaced – here are a selection of the TV and Radio shows our guys write for when they’re not writing for you.

Between us, we’ve written for everyone from Graham Norton and Sue Perkins to Jon Richardson, Al Murray, Judy Murray, Dermot O’Leary and even Professor Stephen Hawking.

We're Faster, Funnier, and more Cost-Effective than any one writer working alone

Paul Carter

BBC

“Adam is a top-class producer and creative. I’ve worked with him more times than I can remember, and it’s always a pleasure. White Label Comedy is fantastic at generating unique, clever and most importantly – funny – content that is filling a real gap in the market.”

Why Comedy?

Note: some of the content below is from our “Simulated Twitter Takeover” series – where we show brands who haven’t yet hired the hive-mind how much better life would be if they did. 

Comedy gets your audience talking

So many brands forget the social in social media. Comedy doesn’t just entertain and engage – when done right, it drives conversation too.

Inside every joke is a “hidden truth”. If the joke you’ve crafted is a good fit for the audience you’re trying to reach, then not only will they laugh — they’ll respond, because the truth you’ve shone a light on is one that matters dearly to them.

Comedy sells without selling

People don’t want to buy from faceless brands waving coupons, vouchers and deals. They want to buy from brands with personality. Brands they feel an affinity to. A connection with.

Comedy content that’s tailored to your audience builds that connection, and keeps your brand front of mind –  so that when the time comes for them to enter the consideration phase, they’ve already sold themselves on you and your offer.

A good sense of humour proves you're "one of us"

Good marketing builds a human connection with an audience. It shows them that their world is your world. It demonstrates that we’re all in this together. And that’s important now, more than ever.

These aren’t just jokes – they’re proof that you understand our world, and what we’re going through right now.  It’s content like this that makes us welcome you into our lives, and – more importantly – our social feeds

Comedy gives you a safe way to take a stand

Two thirds of consumers will choose, switch to, avoid and even boycott brands based on where they stand on the issues that matter to us.

At the heart of every joke is a hidden truth – and you can use that hidden truth to make a point.

Whatever your brand’s tone, and values – there’s a way to turn any big story into a joke that takes a stand, and more chance of that stand gaining traction when you do.

 

Comedy helps you look at stale topics with fresh eyes

The same techniques you use to write jokes can also be used to identify hidden truths and commonalities between your brand and literally anything else. 

It’s surprisingly easy to take something everyone is talking about – and make your brand a part of the conversation.  You’ll never be stuck for content ever again.

Jokes turn followers into influencers

When we – as a brand – first share the joke, we’re telling a story about ourselves. But when our audience is motivated to share that story – because they found it funny – it becomes a story that they’re telling the world on our behalf.

A good joke doesn’t just entertain and engage – it turns every single one of your followers into an influencer, who will happily push your agenda free of charge.

An entertaining, engaging social presence in less than 14 days

The second contracts are signed, we’ll identify a Social Media Manager who’s perfectly placed to represent your brand (and if we don’t already have the perfect personality on our books, we’ll make a fresh hire).

They’ll hit the ground running with in-depth research – as they get to know you, your brand, your audience, your customers and the problems you solve inside and out.

They’ll then select a crack team of comedy writers whose experience, perspective and demographic fit the brief to a tee – and get them working on jokes that will resonate with your audience, while your Social Media Manager themselves gets knee deep in strategy.

In just 14 days we’ll have your first week’s worth of content queued up and ready for approval – and a first draft content strategy and content calendar ready for discussion.

The strategy (and the calendar) will be assessed and amended on a monthly basis – as we double down on our most successful content, and work towards ever greater impact and ROI.

Sophia Antipas

Project Manager

“Adam and his team have a mine of ideas and work quickly to turn them into quality material. His approach was fresh, creative and playful when needed, while being completely in tune with the needs of my corporate client.”

Case Study: how we 8x'd the average brand's engagement

The Brief

Our client was Guild Living – an independent living community with a difference.

They’re all about empowering older people, not patronising them – and they wanted a social media presence that would reflect that.

They hired White Label Comedy to craft a series of one-liners they could use on social media as part of an ongoing campaign.

Measuring Success

The client’s page only had a modest following (1800 fans), but was already outpacing all cross-industry benchmarks in terms of Organic Engagement. 

The average White Label Comedy post got 41.4% more Reactions, 8.8% more Comments, and 42.9% more Shares than the average in-house post. And – that’s just the average post. Some individual posts outperformed the in-house average on some metrics by over 600%.

But this client was already punching well above their weight. We wanted to extrapolate how much of an impact comedy content might have for the average brand on the platform – so we decided to compare our results to Statista’s most recent cross-industry engagement metrics

The Verdict

The average White Label Comedy post got 8x as much engagement as you’d expect for the average brand’s Page (according to Statista’s 2020 Q1 benchmarks).

And – that’s just the average post.

Our best performing post got 29x the engagement an average brand would expect

The average brand (Statista, Q1 2020)

Total Engagements per post, as a percentage of a page’s followers: 3.41%

Expected Engagements per post (from a brand with 1,800 followers): 61.38

White Label Comedy's Posts (April 2020)

 Total Engagements per post as a percentage of the page’s 1,800 followers: 27.43%

Total Engagements Per post: 493.69

Engagements compared to Statista’s 2020 Q1 benchmarks: 804% (8X)

Most successful posts

Total Engagements: 1808

Engagements a percentage of page followers: 100.44%

Engagements compared to Statista’s 2020 Q1 benchmarks: 2946% (29X)

Total Engagements: 1378

Engagements a percentage of page followers: 76.56%

Engagements compared to Statista’s 2020 Q1 benchmarks: 2245% (22X)

Total Engagements: 1172

Engagements a percentage of page followers: 65.11%

Engagements compared to Statista’s 2020 Q1 benchmarks: 1909% (19X)

Disclaimer: Success on social depends on many different factors – so while the results in our case studies do demonstrate previous successes that we’re really proud of, they do not constitute any kind of guarantee in terms of the specific results you can expect. Every brand, brand message and audience is different.

Jordan Giberson

Guild Living

“Adam and the team at White Label Comedy did a wonderful job. They were easy to work with, quick to respond to our queries, and most importantly… they came up with funny and AMAZING content for us. Exactly what we needed. Would highly recommend them!”

Satisfaction Guaranteed

Not sure we’ve nailed every single piece of content? Tell your Social Media Manager which ones don’t work for you – and they’ll edit, amend or replace until you’re 100% happy.

That's how confident we are you'll love each and every tweet, post and pic we deliver

Easy ordering, & secure payment

Our online checkout is safe, secure, and fully encrypted – with payment made via Stripe, which has in-built buyer’s payment protection as standard.

We can also generate an invoice – which can be paid via Stripe, or via direct bank transfer.

Get ready to entertain, engage and sell

No more putting time and energy you don’t have into content that fails to make an impact. With White Label Comedy on the case, you’ve got your feet up on the desk — watching the entertaining, engaging content roll in.

No more panicking when you’ve used up all your posts and can’t think of anything new worth saying. With White Label Comedy you’ve got a pipeline of content that’s primed to turn a casual audience into an army of raving fans.

No more keeping your head down in team meetings hoping that no one asks you how well you’re doing on social. Instead, you’re keeping your head down trying to avoid yet another standing ovation celebrating the impact your content has had on the company’s bottom-line.

Choose your own adventure

Level One

£ 325 per week
  • At least 5 jokes per week written by the hive-mind
  • 5 additional hours per week from your assigned Social Media Manager for:
  • Additional Social Media Copywriting
  • Stock Image Selection and Platform-specific reversions
  • Scheduling and Approvals Management
  • Monthly Reporting

Level Two

£ 550 per week
  • At least 10 jokes per week written by the hive-mind
  • 10 additional hours per week from your assigned Social Media Manager for:
  • Additional Social Media Copywriting
  • Stock Image Selection and Platform-specific reversions
  • Scheduling and Approvals Management
  • Monthly Reporting
  • Audience, Keyword, Hashtag and Trending Topic Research
  • Simple Graphic Design

Level Three

£ 950 per week
  • At least 20 jokes per week written by the hive-mind
  • 20 additional hours per week from your assigned Social Media Manager for:
  • Additional Social Media Copywriting
  • Stock Image Selection and Platform-specific reversions
  • Scheduling and Approvals Management
  • Monthly Reporting
  • Audience, Keyword, Hashtag and Trending Topic Research
  • Advanced Graphic Design
  • Custom Photoshops
  • Infographic Creation
  • SEO / Thought Leader Blog Writing
  • Facebook "Boosted Posts" Management and Reporting

Are you ready to entertain, engage and sell?

Click the link below and book in a call. 

Kelly "Keller" Fitzsimmons

Author and Entrepreneur

“I laughed myself sick! It’s not every day I thank a team for making me hurl. What a gift that is!”