A SENSE OF HUMOUR
On FB, the average post is shown to just 5.5% of your audience. On Twitter, only 3.6% of your followers see the average tweet. You’re paying for content that 95% of your audience will never even see. (Now you know how the Specsavers marketing team feels). *
CAN YOU GUESS WHICH ONE?
Your monthly delivery of ready-to-post content that’s pitch-perfect in its appeal to your ideal customer, and primed to Entertain, Engage and Sell
You pay for 12 posts, you get 12 posts that you love – we’ll revise and replace until you’re 100% happy.
You pay for 24 posts, you get 24 posts that you love – we’ll revise and replace until you’re 100% happy.
You pay for 31 posts, you get 31 posts that you love – we’ll revise and replace until you’re 100% happy.
Before I let any of TV’s best comedy writers anywhere near your socials – there’s some serious research to be done.
W dig deep into your brand, your audience, and most importantly their world – in order to build out a Relatability Matrix.
If you haven’t seen one of these before, it’s essentially a dossier full of relatable truths (statements that get an audience responding, in unison, “that’s so true!”).
The truths will cover a set of pre-agreed topic clusters, and will be selected to represent the
the fears, pains, desires and dreams, and small joys and daily delights of your audience in the context of each topic.
The Relatability Matrix gives us all the starting points we need to write jokes – and comes in very handy when spicing up conversion copy, too.
AND WHY IT'S GAME-CHANGING FOR BRANDS ON SOCIAL
“I didn’t think it would be possible to bring this much humour into the B2B space while still staying true to our brand – love it!”
HERE'S A HANDY QUIZ TO HELP YOU DECIDE
A)BORE YOUR AUDIENCE TO TEARS?
B)MOVE YOUR AUDIENCE TO ACTION?
A)PUT TIME AND ENERGY YOU DON'T HAVE SPARE INTO CONTENT THAT'S GOING TO FLOP ANYWAY?
B)PUT ZERO TIME AND ENERGY INTO CONTENT THAT'S ALL SET TO ENTERTAIN, ENGAGE AND SELL?
A)HAVE TO KEEP YOUR HEAD DOWN IN MEETINGS HOPING NO ONE ASKS ABOUT YOUR SOCIAL MEDIA ROI AND YOUR TEAM'S COST TO THE BUSINESS?
B)HAVE TO KEEP YOUR HEAD DOWN IN MEETINGS TO AVOID YET ANOTHER TICKER TAPE PARADE CELEBRATING THE IMPACT YOUR CONTENT HAS HAD ON THE BUSINESS?
We’ve recently increased capacity, and are ready to open our doors to a small number of new clients. Want to hear how we can help your business entertain, engage and sell? Book in now
“Adam is a top-class producer and creative. I’ve worked with him more times than I can remember, and it’s always a pleasure. White Label Comedy is fantastic at generating unique, clever and most importantly – funny – content that is filling a real gap in the market.”