Is your brand or business struggling on social? You need a...

White Label Comedy

Pay As You Go Comedy Content Pack

Supercharge engagement, boost organic reach, and get more sales on social

Sign up for a regular monthly delivery, or just commission fresh content as needed - no retainers, no monthly commitments

20, 40 or 80 pieces of Ready-to-post comedy content written for you, and in your inbox in just 14 days

TV’s Best Comedy Writers Crafting Content Your Audience Will Go Crazy* For

* Figuratively, not clinically

I’m Adam Hunt – a TV Producer turned Copywriter who loves it when brands make us laugh, and hates how rarely that happens.

There’s an art to writing jokes that work for brands – and a science that makes sure the end result is on-brand, on-message and won’t get you cancelled.

I brought together TV’s best comedy writers* as the White Label Comedy Hive-Mind, to help brands of all shapes and sizes entertain, engage and sell.**

* (not as hard as it sounds – they were all in the same branch of Starbucks complaining about the WiFi).

** I keep them in a small bucket on my coffee table, occasionally feeding them episodes of Cheers.

Sam Karazi

ToonedUp Gifts

“Adam I think I’m in love with you and your team! Amazing work.”

When not helping your brand entertain, engage and sell - our writers also craft jokes for these award-winning shows.

They’ve crafted jokes for Graham Norton, Sue Perkins, Jon Richardson, Al Murray, Judy Murray, Dermot O’Leary and even Professor Stephen Hawking. Now they’re here to help you and your brand win hearts and minds (and Likes and Shares) on social.

your BEST defence against the crushing defeat of the algorithms? A sense of humour

On FB, the average post is shown to just 5.5% of your audience. On Twitter, only 3.6% of your followers see the average tweet. You’re paying for content that 95% of your audience will never even see. (Now you know how the Specsavers marketing team feels). *

For those of you outside the UK, Specsavers is a brand of opticians. Sure – we could’ve just said “an opticians” to make sure you all got the joke – but then we wouldn’t have been able to hang out together down here by this asterisk.

When your content gets more engagements (reactions, likes, shares, comments) it gets rewarded – by being shown to more and more people.

If twice as many people see your posts each day – that’s twice as many potential customers, clients, or prospects given a chance to think about you and how you can change their world (and you can order twice as many oysters to go with your celebratory champagne).

What drives engagement?

When someone engages with your content, they’re not doing it to tell you they liked it. They’re doing it to serve their own social purposes.

If it’s funny, they might be sharing it to tell their own audience they’re funny.

If it’s interesting, they’re telling their own audience that they’re savvy, up-to-date, well-informed.

If you want your audience to engage with your content – you need to give them content that serves their own social purposes.

Content that represents who our audience is, who they want to be, or how they want to be seen on social media. 

Content that represents our brand meaning, brand values, identify and core value proposition.

When you’re in that sweet spot in the middle, you’re giving your audience exactly what they want – and they’re liking, sharing, commenting, helping you amplify the reach of a piece of content because it serves their purposes. 

And this content that they love, and want to share, takes your brand message along for the ride – hidden in plain sight.

Comedy drives engagement

Comedy content gets your audience talking – well, laughing AND talking – and that means – the Holy Grail – comments!

Discussion of the topic, people sharing their own stories, sharing their own jokes, sharing inappropriate pictures (there’s always one) and even people just commenting to tell you how much they loved that post – whatever their reason for responding – every comment counts.*

* (And FYI – if your target market is Transylvania, every count will comment).

Plus, jokes work best – and travel further – when they’re based around a hidden truth. And thanks to the nature of branded comedy, that truth is always going to be one your audience wholeheartedly agrees with – which leads to Likes and Shares. Your audience telling the world that you’re funny, and you’re right.

Comedy Content directly drives engagement, which in turn increases Organic Reach, and that can mean exponentially increased ROI.

And that’s before we even begin to dig into the psychology of why comedy content is so effective in and of itself as a marketing material.

Paul Carter

BBC

“Adam is a top-class producer and creative. I’ve worked with him more times than I can remember, and it’s always a pleasure. White Label Comedy is fantastic at generating unique, clever and most importantly – funny – content that is filling a real gap in the market.”

Same brand, same audience, same topic, same day.

One of these posts was crafted by a hive-mind of TV's best comedy writers - can you guess which one?

Our client was an Independent Living Community determined to engage their audience, but struggling to get any kind of reaction – even with topics they knew their ideal customer cared deeply about.

We crafted content that we knew would make their audience laugh – which sent engagement through the roof. Same brand, same audience, same topic, same day – tonnes more engagement.

Disclaimer: Success on social depends on many different factors – so while the results in our case studies do demonstrate previous successes that we’re really proud of, they do not constitute any kind of guarantee in terms of the specific results you can expect. Every brand, brand message and audience is different.

Jordan Giberson

Guild Living

“Adam and the team at White Label Comedy did a wonderful job. They were easy to work with, quick to respond to our queries, and most importantly… they came up with funny and AMAZING content for us. Exactly what we needed. Would highly recommend them!”

The psychology of comedy

And why it's game-changing for brands on social

Comedy gets your audience talking

So many brands forget the social in social media. Comedy doesn’t just entertain and engage – when done right, it drives conversation too.

Inside every joke is a “hidden truth*” – one that deserves discussion, prompts us to share our own truths, and makes us want to tell you, and the world, that we agree.

* Like the Da Vinci Code, but funny on purpose.

Comedy sells without selling

People don’t want to buy from faceless brands waving coupons, vouchers and deals. They want to buy from brands with personality. Brands they feel an affinity to. A connection with.

Comedy content that’s tailored to your audience builds that connection, and keeps your brand front of mind –  so that when the time comes for them to enter the consideration phase, they’ve already sold themselves on you and your offer.

A good sense of humour proves you're "one of us"

Good marketing builds a human connection with an audience. It shows them that their world is your world. It demonstrates that we’re all in this together. And that’s important now, more than ever.

These aren’t just jokes – they’re proof that you understand our world, and what we’re going through right now.  It’s content like this that makes us welcome you into our lives, and – more importantly – our social feeds

Jokes turn followers into influencers

When we – as a brand – first share the joke, we’re telling a story about ourselves. But when our audience is motivated to share that story – because they found it funny – it becomes a story that they’re telling the world on our behalf.

A good joke doesn’t just entertain and engage – it turns every single one of your followers into an influencer, who will happily push your agenda free of charge.

Nick Singer

AromaStick

“What can I say other than you did a brilliant job here. It was great getting a fresh perspective on the AromaSticks! We love all the ideas that you and the team came up with and we’re hard pressed to pick a favourite.”

"Isn't comedy a bit risky for brands?!"

Yes - but only if you don't know what you're doing

The worst mistake any brand can make is to simply start trying to “be funny” on social – those who do can quickly find themselves cancelled quicker than J.K. Rowling can tap out an open letter.

Comedy 101: Every joke has two halves

If you get both ingredients from a safe source, you'll write a safe joke

Break down any joke – and assuming it actually made you laugh, here’s what it is:

Two “things” (ideas / concepts / words / phrases) that shouldn’t fit together, but that have been made to fit together, with the help of a perfectly placed surprise twist. 

That’s literally all a joke is.

If you make sure both of those “things” are drawn from the world of your brand, and the relatable experiences universal across your audience, it’s hard to go wrong.

Add in an extra sense-check phase that double checks that any opinions expressed by a joke are ones that your audience agree with – and you’re more likely to offend by re-posting that same boring blog for the 18th time than you are by tweeting a fresh, funny, brand-relevant joke.

That's why we use...

The White Label Comedy BSOH (Brand Sense of Humour) Breakdown Matrix

We needed a system for audience research that arms our writers with the ingredients they need to write the right kind of jokes, and helps make sure they’re not distracted by the lure of the wrong ones.

That’s why we developed the BSOH (Brand Sense of Humour) Breakdown Matrix.

It’s the way we break down everything there is to know about a brand, their products, features and benefits, the audience, their problems, the brand’s solutions, related topics, the audience’s universal beliefs, relatable truths and pop culture interests – so we’ve got easy access to all the knowledge we need to get on with the fun part: writing jokes that entertain, engage and sell.

Comedy Content that supercharges engagement and reach on social - without putting your brand’s reputation on the line.

Victoria Heyward

Bright Interactive / Asset Bank

“I didn’t think it would be possible to bring this much humour into the B2B space while still staying true to our brand – love it!”

PAy As You Go Comedy Content Packs

Supercharge engagement, boost organic reach, and get more sales on social

Sign up for a regular monthly delivery, or just commission fresh content as needed - no retainers, no monthly commitments

20, 40 or 80 pieces of Ready-to-post comedy content written for you, and in your inbox in just 14 days

S

£ 995
  • (or £1495 with Artwork)
  • 20 pieces of ready-to-post comedy content
  • Optional extra: on-brand Artwork optimised for your choice of primary platform

M

£ 1495
  • (or £2295 with Artwork)
  • 40 pieces of ready-to-post comedy content
  • Optional extra: on-brand Artwork optimised for your choice of primary platform
Popular

L

£ 2495
  • (or £3495 with Artwork)
  • 80 pieces of ready-to-post comedy content
  • Optional extra: on-brand Artwork optimised for your choice of primary platform

New clients will also be charged an onboarding and audience research fee of £995 for their first project.

We've recently increased capacity, and are ready to open our doors to a small number of new clients

Book Your Free Consultation

Satisfaction Guaranteed

Our process generates a huge amount of great material – and you only ever see the best 5-10% that – so chances are you’ll love it.

In the unlikely even there are any posts you don’t think completely nail it, and you don’t want to use – just let us know, and we’ll replace them free of charge within 24 hours.

If you pay for 20 posts, you get 20 posts that you love. It’s as simple as that.

Act now, and you'll also get...

Strategy Call

Worth £250

✔ Full disclosure – your strategy call isn’t with Jerry Seinfeld. (Or even, sadly, George Costanza). But it is with our Creative Director Adam Hunt. Pick his brains on all things comedy, content, marketing and strategy for free during this strategy call – making sure you’re all set to make the most of your content, and the insights we use to generate it.

The Mug of Heroes

Priceless

✔ Once the content is out, and the results are in, we’ll take your best performing post, and turn it into a mug – shipped direct to the office. Fill the meeting room with tributes to the awesomely effective content you commissioned – and your impact will be immortalised. You’ll be remembered as the game-changing hero you are, long after that promotion that takes you up to the top floor.

Easy ordering, & secure payment

Our online checkout is safe, secure, and fully encrypted – with payment made via Stripe, which has in-built buyer’s payment protection as standard.

We can also generate an invoice – which can be paid via Stripe, or via direct bank transfer.

Get ready to entertain, engage and sell

No more putting time and energy you don’t have into content that fails to make an impact. With White Label Comedy on the case, you’ve got your feet up on the desk — watching the entertaining, engaging content roll in.

No more panicking when you’ve used up all your posts and can’t think of anything new worth saying. With a fresh White Label Comedy delivery in your inbox, you’ve got a pipeline of content that’s primed to turn a casual audience into an army of raving fans.

No more keeping your head down in team meetings hoping that no one asks you how well you’re doing on social. Instead, you’re keeping your head down trying to avoid yet another standing ovation celebrating the impact your content has had on the company’s bottom-line.

Is comedy content right for us?

Here's a handy quiz to help you decide

Would you rather:

A)
Bore your audience to tears?
or
B)
Move your audience to action?
A)
Put time and energy you don't have spare into content that's going to flop anyway?
or
B)
Put zero time and energy into content that's all set to entertain, engage and sell?
A)
Have to keep your head down in meetings hoping no one asks about your social media ROI and your team's cost to the business?
or
B)
Have to keep your head down in meetings to avoid yet another ticker tape parade celebrating the impact your content has had on the business?

IF YOU ANSWERED MOSTLY As - COMEDY CONTENT MIGHT NOT BE RIGHT FOR YOU.