WHITE LABEL COMEDY
THE SOCIAL MEDIA, DIGITAL MARKETING AND CREATIVE AGENCY POWERED BY COMEDY WRITERS AND COPYWRITERS

TV’S BEST COMEDY WRITERS CRAFTING BRANDED CONTENT PRECISION-ENGINEERED TO ENTERTAIN, ENGAGE AND SELL
WHEN NOT HELPING YOUR BRAND ENTERTAIN, ENGAGE AND SELL - OUR WRITERS ALSO CRAFT JOKES FOR THESE AWARD-WINNING SHOWS.







KELLY "KELLER" FITZSIMMONS
AUTHOR AND ENTREPRENEUR
YOUR BEST DEFENCE AGAINST THE CRUSHING DEFEAT OF THE ALGORITHMS?
A SENSE OF HUMOUR
On FB, the average post is shown to just 5.5% of your audience. On Twitter, only 3.6% of your followers see the average tweet. You’re paying for content that 95% of your audience will never even see. (Now you know how the Specsavers marketing team feels). *
Comedy content gets your audience talking – well, laughing AND talking – and that means – the Holy Grail – comments!
![Entertain Section [2] Entertain Section [2]](https://whitelabelcomedy.com/wp-content/uploads/elementor/thumbs/Entertain-Section-2-pt0hxlb9vqgrw6hgd9i6wh5lykzn70xb5zs3zw3vo4.png)
![Entertain Section [3] Entertain Section [3]](https://whitelabelcomedy.com/wp-content/uploads/elementor/thumbs/Entertain-Section-3-1zoleb46d012mjifpfsifjqggi4bxn5esw5qj0fzsuj6.png)
Comedy Content directly drives engagement, which in turn increases Organic Reach, and that can mean exponentially increased ROI.
And that’s before we even begin to dig into the psychology of why comedy content is so effective in and of itself as marketing material.
SAME BRAND, SAME AUDIENCE, SAME TOPIC, SAME DAY.

ONE OF THESE POSTS WAS CRAFTED BY A HIVE-MIND OF TV'S BEST COMEDY WRITERS -
CAN YOU GUESS WHICH ONE?
We crafted content that we knew would make their audience laugh– which sent engagement through the roof. Same brand, same audience, same topic, same day – tonnes more engagement.
Disclaimer: Success on social depends on many different factors – so while the results in our case studies do demonstrate previous successes that we’re really proud of, they do not constitute any kind of guarantee in terms of the specific results you can expect. Every brand, brand message and audience is different.
Scroll-Stopping Social
Monthly Packages
Your monthly delivery of ready-to-post content that’s pitch-perfect in its appeal to your ideal customer, and primed to Entertain, Engage and Sell

- In-depth audience research using our proprietary "relatability matrix" method
- We write relatable jokes laser-focused toward your ideal customer so that they'll want to engage with your content AND share it with their own audience
- We craft engagement-driving captions for each post — a question, conversation starter, or a statement that DEMANDS a response
- We design scroll-stopping text graphics, eye-catching memes, and other artwork designed to trigger AUTOMATIC READING, so that your ideal customer’s already read (and laughed at) the joke before they’ve even made a conscious decision to stop the scroll
- Our "pay for 24 posts, get 24 posts you love" guarantee: we'll replace any that don't have you rolling in the aisles
- Supercharge engagement, boost organic reach, drive more clicks and get more sales
Bespoke packages available for businesses of any size

BOOK A VIRTUAL COFFEE WITH ONE OF THE TEAM

Don’t see a time that works for you? Click here to email the team with your availability and we’ll get something set up.

KIRSTY HULSE - ROAR TRAINING
“As a first pass, I am SCREAMING at some of these, thank you so much!”
BREAKING DOWN YOUR BRAND AND AUDIENCE WITH... THE RELATABILITY MATRIX
Before I let any of TV’s best comedy writers anywhere near your socials – there’s some serious research to be done.
We dig deep into your brand, your audience, and most importantly their world – in order to build out a Relatability Matrix.
If you haven’t seen one of these before, it’s essentially a dossier full of relatable truths (statements that get an audience responding, in unison, “that’s so true!”).
The truths will cover a set of pre-agreed topic clusters, and will be selected to represent the fears, pains, desires and dreams, and small joys and daily delights of your audience in the context of each topic.
The Relatability Matrix gives us all the starting points we need to write jokes – and comes in very handy when spicing up conversion copy, too.
THE PSYCHOLOGY OF COMEDY
AND WHY IT'S GAME-CHANGING FOR BRANDS ON SOCIAL
COMEDY GETS YOUR AUDIENCE TALKING
![Physchology Of Comedy Section [1] Physchology Of Comedy Section [1]](https://whitelabelcomedy.com/wp-content/uploads/elementor/thumbs/Physchology-Of-Comedy-Section-1-76251l9o2x4qelp3sbktq4fhumoq47z246cyg1t3qhy.png)
COMEDY SELLS WITHOUT SELLING
![Physchology Of Comedy Section [2] Physchology Of Comedy Section [2]](https://whitelabelcomedy.com/wp-content/uploads/elementor/thumbs/Physchology-Of-Comedy-Section-2-76251jy2gz56o93lgcjxaapwkwy5zukkdjdt9hsigfu.png)
A GOOD SENSE OF HUMOUR PROVES YOU'RE "ONE OF US"
These aren’t just jokes – they’re proof that you understand our world, and what we’re going through right now. It’s content like this that makes us welcome you into our lives, and – more importantly – our social feeds.
![Physchology Of Comedy Section [3] Physchology Of Comedy Section [3]](https://whitelabelcomedy.com/wp-content/uploads/elementor/thumbs/Physchology-Of-Comedy-Section-3-7624yjbx9ixm7ak5lk3ktum75bq7oigdp3m8stw515k.png)
JOKES TURN FOLLOWERS INTO INFLUENCERS
![Physchology Of Comedy Section [4] Physchology Of Comedy Section [4]](https://whitelabelcomedy.com/wp-content/uploads/elementor/thumbs/Physchology-Of-Comedy-Section-4-1zoldxzlj2w537ljpte2oawrsnc5yqnx07te56mpm44y.png)

BOOK A VIRTUAL COFFEE WITH ONE OF THE TEAM


JORDAN GIBERSON -
GUILD LIVING
“Adam and the team at White Label Comedy did a wonderful job. They were easy to work with, quick to respond to our queries, and most importantly… they came up with funny and AMAZING content for us. Exactly what we needed. Would highly recommend them!”
"ISN'T COMEDY A BIT RISKY FOR BRANDS?!"(YES - BUT ONLY IF YOU DON'T KNOW WHAT YOU'RE DOING)
COMEDY CONTENT THAT SUPERCHARGES ENGAGEMENT AND REACH ON SOCIAL - WITHOUT PUTTING YOUR BRAND’S REPUTATION ON THE LINE.

VICTORIA HEYWARD - BRIGHT INTERACTIVE
“I didn’t think it would be possible to bring this much humour into the B2B space while still staying true to our brand – love it!”
GET READY TO ENTERTAIN, ENGAGE AND SELL
IS COMEDY CONTENT RIGHT FOR US?
HERE'S A HANDY QUIZ TO HELP YOU DECIDE
WOULD YOU RATHER:
A)
BORE YOUR AUDIENCE TO TEARS?Or
B)
MOVE YOUR AUDIENCE TO ACTION?A)
PUT TIME AND ENERGY YOU DON'T HAVE SPARE INTO CONTENT THAT'S GOING TO FLOP ANYWAY?Or
B)
PUT ZERO TIME AND ENERGY INTO CONTENT THAT'S ALL SET TO ENTERTAIN, ENGAGE AND SELL?A)
HAVE TO KEEP YOUR HEAD DOWN IN MEETINGS HOPING NO ONE ASKS ABOUT YOUR SOCIAL MEDIA ROI AND YOUR TEAM'S COST TO THE BUSINESS?Or
B)
HAVE TO KEEP YOUR HEAD DOWN IN MEETINGS TO AVOID YET ANOTHER TICKER TAPE PARADE CELEBRATING THE IMPACT YOUR CONTENT HAS HAD ON THE BUSINESS?
BOOK A VIRTUAL COFFEE WITH ONE OF THE TEAM
We’ve recently increased capacity, and are ready to open our doors to a small number of new clients. Want to hear how we can help your business entertain, engage and sell? Book in now


PAUL CARTER - BBC
“Adam is a top-class producer and creative. I’ve worked with him more times than I can remember, and it’s always a pleasure. White Label Comedy is fantastic at generating unique, clever and most importantly – funny – content that is filling a real gap in the market.”