Hire a comedy writer (or thirty). Our Services (2022)

WHITE LABEL COMEDY

THE SOCIAL MEDIA, DIGITAL MARKETING AND CREATIVE AGENCY POWERED BY COMEDY WRITERS AND COPYWRITERS

TV’S BEST COMEDY WRITERS CRAFTING BRANDED CONTENT PRECISION-ENGINEERED TO ENTERTAIN, ENGAGE AND SELL

I’m Adam Hunt – a TV Producer turned Copywriter who loves it when brands make us laugh, and hates how rarely that happens.

There’s an art to writing jokes that work for brands – and a science that makes sure the end result is on-brand, on-message, and won’t get you canceled.

I brought together TV’s best comedy writers* as the White Label Comedy Hive-Mind, to help brands of all shapes and sizes entertain, engage and sell.**

* (not as hard as it sounds – they were all in the same branch of Starbucks complaining about the WiFi).

** I keep them in a small bucket on my coffee table, occasionally feeding them episodes of Cheers.

WHEN NOT HELPING YOUR BRAND ENTERTAIN, ENGAGE AND SELL - OUR WRITERS ALSO CRAFT JOKES FOR THESE AWARD-WINNING SHOWS.

They’ve crafted jokes for Graham Norton, Sue Perkins, Jon Richardson, Al Murray, Judy Murray, Dermot O’Leary and even Professor Stephen Hawking. Now they’re here to help you and your brand win hearts and minds (and Likes and Shares) online.

KELLY "KELLER" FITZSIMMONS
AUTHOR AND ENTREPRENEUR

““I laughed myself sick! It’s not every day I thank a team for making me hurl. What a gift that is!””

YOUR BEST DEFENCE AGAINST THE CRUSHING DEFEAT OF THE ALGORITHMS?
A SENSE OF HUMOUR

On FB, the average post is shown to just 5.5% of your audience. On Twitter, only 3.6% of your followers see the average tweet. You’re paying for content that 95% of your audience will never even see. (Now you know how the Specsavers marketing team feels). *

* For those of you outside the UK, Specsavers is a brand of opticians. Sure – we could’ve just said “an opticians” to make sure you all got the joke – but then we wouldn’t have been able to hang out together down here by this asterisk

When your content gets more engagements (reactions, likes, shares, comments) it gets rewarded – by being shown to more and more people.

if twice as many people see your posts each day – that’s twice as many potential customers, clients, or prospects given a chance to think about you and how you can change their world (and you can order twice as many oysters to go with your celebratory champagne).

Comedy content gets your audience talking – well, laughing AND talking – and that means – the Holy Grail – comments!

Discussion of the topic, people sharing their own stories, sharing their own jokes, sharing inappropriate pictures (there’s always one) and even people just commenting to tell you how much they loved that post – whatever their reason for responding – every comment counts.*

Plus, jokes work best – and travel further – when they’re based around a hidden truth. And thanks to the nature of branded comedy, that truth is always going to be one your audience wholeheartedly agrees with – which leads to Likes and Shares. Your audience telling the world that you’re funny, and you’re right.

Comedy Content directly drives engagement, which in turn increases Organic Reach, and that can mean exponentially increased ROI.

And that’s before we even begin to dig into the psychology of why comedy content is so effective in and of itself as marketing material.

SAME BRAND, SAME AUDIENCE, SAME TOPIC, SAME DAY.

ONE OF THESE POSTS WAS CRAFTED BY A HIVE-MIND OF TV'S BEST COMEDY WRITERS -
CAN YOU GUESS WHICH ONE?

Our client was an Independent Living Community determined to engage their audience, but struggling to get any kind of reaction – even with topics they knew their ideal customer cared deeply about.

We crafted content that we knew would make their audience laugh– which sent engagement through the roof. Same brand, same audience, same topic, same day – tonnes more engagement.

Disclaimer: Success on social depends on many different factors – so while the results in our case studies do demonstrate previous successes that we’re really proud of, they do not constitute any kind of guarantee in terms of the specific results you can expect. Every brand, brand message and audience is different.

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Monthly Packages

Your monthly delivery of ready-to-post content that’s pitch-perfect in its appeal to your ideal customer, and primed to Entertain, Engage and Sell

Bespoke packages available for businesses of any size

BOOK A VIRTUAL COFFEE WITH ONE OF THE TEAM

We’ve recently increased capacity, and are ready to open our doors to a small number of new clients. Want to hear how we can help your business entertain, engage and sell? Book in now

Don’t see a time that works for you? Click here to email the team with your availability and we’ll get something set up.

KIRSTY HULSE - ROAR TRAINING

“As a first pass, I am SCREAMING at some of these, thank you so much!”

BREAKING DOWN YOUR BRAND AND AUDIENCE WITH... THE RELATABILITY MATRIX

Before I let any of TV’s best comedy writers anywhere near your socials – there’s some serious research to be done.

We dig deep into your brand, your audience, and most importantly their world – in order to build out a Relatability Matrix.

If you haven’t seen one of these before, it’s essentially a dossier full of relatable truths (statements that get an audience responding, in unison, “that’s so true!”).

The truths will cover a set of pre-agreed topic clusters, and will be selected to represent the fears, pains, desires and dreams, and small joys and daily delights of your audience in the context of each topic.

The Relatability Matrix gives us all the starting points we need to write jokes – and comes in very handy when spicing up conversion copy, too.

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THE PSYCHOLOGY OF COMEDY
AND WHY IT'S GAME-CHANGING FOR BRANDS ON SOCIAL

COMEDY GETS YOUR AUDIENCE TALKING

So many brands forget the social in social media. Comedy doesn’t just entertain and engage – when done right, it drives conversation too.

Inside every joke is a “hidden truth*” – one that deserves discussion, prompts us to share our own truths, and makes us want to tell you, and the world, that we agree.

* Like the Da Vinci Code, but funny on purpose.

COMEDY SELLS WITHOUT SELLING

People don’t want to buy from faceless brands waving coupons, vouchers and deals. They want to buy from brands with personality. Brands they feel an affinity to. A connection with.

Comedy content that’s tailored to your audience builds that connection, and keeps your brand front of mind – so that when the time comes for them to enter the consideration phase, they’ve already sold themselves on you and your offer.

A GOOD SENSE OF HUMOUR PROVES YOU'RE "ONE OF US"

Good marketing builds a human connection with an audience. It shows them that their world is your world. It demonstrates that we’re all in this together. And that’s important now, more than ever.

These aren’t just jokes – they’re proof that you understand our world, and what we’re going through right now. It’s content like this that makes us welcome you into our lives, and – more importantly – our social feeds.

JOKES TURN FOLLOWERS INTO INFLUENCERS

When we – as a brand – first share the joke, we’re telling a story about ourselves. But when our audience is motivated to share that story – because they found it funny – it becomes a story that they’re telling the world on our behalf.

A good joke doesn’t just entertain and engage – it turns every single one of your followers into an influencer, who will happily push your agenda free of charge.

BOOK A VIRTUAL COFFEE WITH ONE OF THE TEAM

We’ve recently increased capacity, and are ready to open our doors to a small number of new clients. Want to hear how we can help your business entertain, engage and sell? Book in now

Don’t see a time that works for you? Click here to email the team with your availability and we’ll get something set up.

JORDAN GIBERSON -
GUILD LIVING

“Adam and the team at White Label Comedy did a wonderful job. They were easy to work with, quick to respond to our queries, and most importantly… they came up with funny and AMAZING content for us. Exactly what we needed. Would highly recommend them!”

"ISN'T COMEDY A BIT RISKY FOR BRANDS?!"(YES - BUT ONLY IF YOU DON'T KNOW WHAT YOU'RE DOING)

The worst mistake any brand can make is to simply start trying to “be funny” on social – those who do often find themselves cancelled quicker than J.K. Rowling can tap out an open letter – but that’s because there’s an art (and a science) to crafting brand-safe comedy.

A joke is just two “things” (ideas / concepts / words / phrases) that shouldn’t fit together, but that have been made to fit together, with the help of a perfectly placed surprise twist.

So if you make sure both of those “things” are drawn from the world of your brand, and the relatable experiences universal across your audience, it’s hard to go wrong. (It’s still possible, of course, but you’d have to really want to fail.)

Two brand-safe ingredients will always combine to make a brand-safe joke.

Add in an extra sense-check phase that double checks that any opinions expressed by a joke are ones that your audience agree with – and you’re more likely to offend by re-posting that same boring blog for the 18th time than you are by tweeting a fresh, funny, brand-relevant joke.

COMEDY CONTENT THAT SUPERCHARGES ENGAGEMENT AND REACH ON SOCIAL - WITHOUT PUTTING YOUR BRAND’S REPUTATION ON THE LINE.

VICTORIA HEYWARD - BRIGHT INTERACTIVE

“I didn’t think it would be possible to bring this much humour into the B2B space while still staying true to our brand – love it!”

GET READY TO ENTERTAIN, ENGAGE AND SELL

No more putting time and energy you don’t have into content that fails to make an impact. With White Label Comedy on the case, you’ve got your feet up on the desk — watching the entertaining, engaging content roll in.

No more panicking when you’ve used up all your posts and can’t think of anything new worth saying. With a fresh White Label Comedy delivery in your inbox, you’ve got a pipeline of content that’s primed to turn a casual audience into an army of raving fans.

No more keeping your head down in team meetings hoping that no one asks you how well you’re doing on social. Instead, you’re keeping your head down trying to avoid yet another standing ovation celebrating the impact your content has had on the company’s bottom-line.

IS COMEDY CONTENT RIGHT FOR US?
HERE'S A HANDY QUIZ TO HELP YOU DECIDE

WOULD YOU RATHER:

A)
BORE YOUR AUDIENCE TO TEARS?

Or

B)
MOVE YOUR AUDIENCE TO ACTION?

A)
PUT TIME AND ENERGY YOU DON'T HAVE SPARE INTO CONTENT THAT'S GOING TO FLOP ANYWAY?

Or

B)
PUT ZERO TIME AND ENERGY INTO CONTENT THAT'S ALL SET TO ENTERTAIN, ENGAGE AND SELL?

A)
HAVE TO KEEP YOUR HEAD DOWN IN MEETINGS HOPING NO ONE ASKS ABOUT YOUR SOCIAL MEDIA ROI AND YOUR TEAM'S COST TO THE BUSINESS?

Or

B)
HAVE TO KEEP YOUR HEAD DOWN IN MEETINGS TO AVOID YET ANOTHER TICKER TAPE PARADE CELEBRATING THE IMPACT YOUR CONTENT HAS HAD ON THE BUSINESS?

If you answered mostly A’s – Comedy content might not be right for you.

BOOK A VIRTUAL COFFEE WITH ONE OF THE TEAM

We’ve recently increased capacity, and are ready to open our doors to a small number of new clients. Want to hear how we can help your business entertain, engage and sell? Book in now

Don’t see a time that works for you? Click here to email the team with your availability and we’ll get something set up.

PAUL CARTER - BBC

“Adam is a top-class producer and creative. I’ve worked with him more times than I can remember, and it’s always a pleasure. White Label Comedy is fantastic at generating unique, clever and most importantly – funny – content that is filling a real gap in the market.”

WHITE LABEL COMEDY

TV’S BEST COMEDY WRITERS CRAFTING BRANDED CONTENT PRECISION-ENGINEERED TO ENTERTAIN, ENGAGE AND SELL

WHEN NOT HELPING YOUR BRAND ENTERTAIN, ENGAGE AND SELL - OUR WRITERS ALSO CRAFT JOKES FOR THESE AWARD-WINNING SHOWS.

KELLY "KELLER" FITZSIMMONS AUTHOR AND ENTREPRENEUR

YOUR BEST DEFENCE AGAINST THE CRUSHING DEFEAT OF THE ALGORITHMS? A SENSE OF HUMOUR

SAME BRAND, SAME AUDIENCE, SAME TOPIC, SAME DAY.

ONE OF THESE POSTS WAS CRAFTED BY A HIVE-MIND OF TV'S BEST COMEDY WRITERS - CAN YOU GUESS WHICH ONE?

Scroll-Stopping Social

Monthly Packages

Bespoke packages available for businesses of any size

BOOK A VIRTUAL COFFEE WITH ONE OF THE TEAM

KIRSTY HULSE - ROAR TRAINING

BREAKING DOWN YOUR BRAND AND AUDIENCE WITH... THE RELATABILITY MATRIX

THE PSYCHOLOGY OF COMEDYAND WHY IT'S GAME-CHANGING FOR BRANDS ON SOCIAL

COMEDY GETS YOUR AUDIENCE TALKING

COMEDY SELLS WITHOUT SELLING

A GOOD SENSE OF HUMOUR PROVES YOU'RE "ONE OF US"

JOKES TURN FOLLOWERS INTO INFLUENCERS

BOOK A VIRTUAL COFFEE WITH ONE OF THE TEAM

JORDAN GIBERSON - GUILD LIVING

"ISN'T COMEDY A BIT RISKY FOR BRANDS?!"(YES - BUT ONLY IF YOU DON'T KNOW WHAT YOU'RE DOING)

COMEDY CONTENT THAT SUPERCHARGES ENGAGEMENT AND REACH ON SOCIAL - WITHOUT PUTTING YOUR BRAND’S REPUTATION ON THE LINE.

VICTORIA HEYWARD - BRIGHT INTERACTIVE

GET READY TO ENTERTAIN, ENGAGE AND SELL

IS COMEDY CONTENT RIGHT FOR US?HERE'S A HANDY QUIZ TO HELP YOU DECIDE

WOULD YOU RATHER:

A) BORE YOUR AUDIENCE TO TEARS?

Or

B) MOVE YOUR AUDIENCE TO ACTION?

A) PUT TIME AND ENERGY YOU DON'T HAVE SPARE INTO CONTENT THAT'S GOING TO FLOP ANYWAY?

Or

B) PUT ZERO TIME AND ENERGY INTO CONTENT THAT'S ALL SET TO ENTERTAIN, ENGAGE AND SELL?

A) HAVE TO KEEP YOUR HEAD DOWN IN MEETINGS HOPING NO ONE ASKS ABOUT YOUR SOCIAL MEDIA ROI AND YOUR TEAM'S COST TO THE BUSINESS?

Or

B) HAVE TO KEEP YOUR HEAD DOWN IN MEETINGS TO AVOID YET ANOTHER TICKER TAPE PARADE CELEBRATING THE IMPACT YOUR CONTENT HAS HAD ON THE BUSINESS?

BOOK A VIRTUAL COFFEE WITH ONE OF THE TEAM

PAUL CARTER - BBC

ADDRESS & CONTACT

FROM THE BLOG

The Funny Ads Archive

The Ultimate Guide to Comedy in Social Media Marketing

KELLY "KELLER" FITZSIMMONS
AUTHOR AND ENTREPRENEUR

YOUR BEST DEFENCE AGAINST THE CRUSHING DEFEAT OF THE ALGORITHMS?
A SENSE OF HUMOUR

ONE OF THESE POSTS WAS CRAFTED BY A HIVE-MIND OF TV'S BEST COMEDY WRITERS -
CAN YOU GUESS WHICH ONE?

THE PSYCHOLOGY OF COMEDY
AND WHY IT'S GAME-CHANGING FOR BRANDS ON SOCIAL

JORDAN GIBERSON -
GUILD LIVING

IS COMEDY CONTENT RIGHT FOR US?
HERE'S A HANDY QUIZ TO HELP YOU DECIDE

A)
BORE YOUR AUDIENCE TO TEARS?

B)
MOVE YOUR AUDIENCE TO ACTION?

A)
PUT TIME AND ENERGY YOU DON'T HAVE SPARE INTO CONTENT THAT'S GOING TO FLOP ANYWAY?

B)
PUT ZERO TIME AND ENERGY INTO CONTENT THAT'S ALL SET TO ENTERTAIN, ENGAGE AND SELL?

A)
HAVE TO KEEP YOUR HEAD DOWN IN MEETINGS HOPING NO ONE ASKS ABOUT YOUR SOCIAL MEDIA ROI AND YOUR TEAM'S COST TO THE BUSINESS?

B)
HAVE TO KEEP YOUR HEAD DOWN IN MEETINGS TO AVOID YET ANOTHER TICKER TAPE PARADE CELEBRATING THE IMPACT YOUR CONTENT HAS HAD ON THE BUSINESS?