Most Ads don't fail because of the targeting, the copy, or even the offer - they fail because they're boring...
That's why I'm giving you 32 of the highest-converting Comedy Ad Creative frameworks we've ever built...
...and showing you how to reversion them for your brand or business using AI
So you can drive more leads, more sales, and more brand-love than ever before
Get Lifetime Access For Just $27
"I found it really easy to come up with a load of ideas really quickly. I've tested a bunch - and one of them is currently making sales at roughly half the CPA of my previous best creative ($5 instead of $10)"
Mark Morley-Fletcher - Founder, Play In The Zone
Why Entertaining Marketing is No Longer Optional
Funny Ads earn you cheaper traffic and more clicks, higher conversion rates and get each customer spending more…
Let me show you what all this actually means inside your Ad Account…
Because you don’t care about comedy for comedy’s sake – you care about what comedy can do for you and your business…
Which means you care about generating more leads, more sales, and more revenue – with the highest return possible for every dollar you spend on Ads.
(The fact that your customers are now obsessed with your brand and love buying from you? That’s just an added bonus).
So let’s break it down. Piece by piece.
Entertaining Ads cost you less per impression for the same high-quality high-intent traffic
Meta’s Ad Platform gives lower CPMs (that’s the cost per thousand impressions) to Ads that look and feel like content users want to see in the feed.
Which of the two Ad Creatives below do you think earnt the best CPM?
The lower your CPMs, the more people you can reach for the same budget.
The more people you reach, the more sales you can make.
The more sales you make, the quicker your business can grow – and the sooner you’ll have your dream team of A-Players in place ready to kick things up a notch and scale to the moon.
If you could double your revenue without spending a dollar more – what would that mean for the future of your business?
Entertaining Ads are better at stopping the scroll
Your ideal customer didn’t log onto Facebook (or Instagram) to see a bunch of Ads – they logged on to catch up with their friends, read the news, and consume content that interests and entertains them.
When your Ads look like Ads – they’ll do their best to avoid them like the plague.
Wondering if this happening in your Ad Account? Just take a look at an Ad’s “CTR-all” stat.
The lower your “CTR-all” – the more people are scrolling past your Ad without stopping to read a single word (and these are people you’re paying to show these Ads to).
Which of the two Ad Creatives below do you think was the most scroll-stopping?
The higher your CTR-all, the more people are stopping to engage with your Ad.
If twice as many people stop and engage, twice as many start reading your Ad Copy.
If twice as many read your Ad Copy, twice as many click through to your sales page.
If twice as many click through to your sales page, twice as many buy your stuff.
That’s twice as much revenue – just because your Ad Creative did a better job of stopping the scroll.
Entertaining Ads drive more clicks
On average, less than 1% of the people who see each Ad will be motivated enough to click the link.
Entertaining Ads can move the needle massively here.
Which of the two Ad Creatives below do you think got the highest link Click-Through Rate?
When more people click, you’re driving more people to your sales without spending a penny more on Ads.
The creative on the right got more than 3x as many clicks – which means more than triple the number of highly qualified prospects landed on the sales page.
And you might assume that means triple the number of buyers – but the benefits of High-Converting Comedy Ad Creatives can often continue to compound even after the link click – because…
Entertaining Ads drive more sales
According to research from Sharethrough, Funny Ads drive up to 2x more sales than non-funny Ads – and our own experience backs this up.
Funny Ads don’t just get better traffic, more attention and more clicks… done right, they also get your audience primed to buy (meaning a higher conversion rate on the page)
But why is that? Well it’s actually pretty simple.
Here’s something most marketers don’t know about jokes (Besides the fact that calling yourself a “marketing ninja” isn’t funny it’s cringe).
Every joke that actually SELLS has three critical parts:
1 – The setup (creates context)
2 – The punchline (creates surprise)
3 – The subtext (creates meaning… and deposits money in your bank account)
(This isn’t just my theory, FYI – the legends of advertising have known this for decades)
“Humor is one of the most effective ways to sell.”
Joe Sugarman
“The best ideas come as jokes. Make your thinking as funny as possible.”
David Ogilvy
“Make your reader smile, and you’ve built a bridge of connection. Make them laugh, and you’ve paved a path to conversion.”
Robert Collier
Let’s break down the Winning Creative above with this three-part framework in mind:
Write a Facebook ad that actually converts
This setup creates context (it’s the original goal – but it’s been crossed out, because you’ve given up).
Scream into void
This punchline creates surprise by showing what you added to your to-do list in order to at least tick one thing off this week.
But the subtext – what the joke really means, and that your audience is agreeing with when they laugh:
Running ads profitably is hard – and it makes you want to scream.
If you saw that Ad before arriving on this page – you’ve entered our world with the pain already dialled up to 11, and your subconscious will be actively seeking the solution to your problem.
Entertaining Ads get your customers spending more
High-Converting Comedy Creatives get more people buying because those people are more focused on the problem you’re offering to solve – which increases their intent.
That increased intent also means they’re much more likely to say yes to your UpSells, Downsells and Back-End Offers too.
The Winning Ad above was used to sell a subscription service that helps business owners create better social media content. Let’s break this one down, too.
Yeah, I run a non-profit…
This setup creates context (we think she’s talking about running a charity).
…but only because our socials suck.
This punchline creates surprise by flipping the meaning of non-profit from a noble cause to a failure to be profitable.
But the subtext – what the joke really means:
Bad socials are the reason your business isn’t making any money.
And there’s something else you need to know about using this kind of comedy in your marketing.
People don’t actually laugh at the punchline.
They laugh at the SUBTEXT.
That “aha moment” when they figure out what the joke REALLY means.
And when someone laughs at your joke…
They’re not just enjoying it.
They’re subconsciously AGREEING with the message behind it.
This is the psychological key that turns ordinary humour into what we call “Jokes That Sell.”
When your joke’s subtext perfectly aligns with your marketing message…
Every laugh becomes a moment of agreement with your sales argument.
Which means every time someone chuckles at your ad…
They’re not just being entertained…
They’re being sold to with surgical precision.
(While thinking it was their brilliant idea all along.)
Entertaining Ads drive more shares
According to Sharethrough Funny Ads don’t just get 2x more sales than the average Ad – they also drive 3x more shares… and when you compare the two Ad Creatives below you can see why.
The first one only serves me (the business owner). It’s a naked sales message – and if I want to put this in front of my ideal customer I’m going to need to pay for each and every impression (most likely with high CPMs, too).
The second one still serves me (the business owner). It still reflects the sales message. But it also contains a relatable joke that makes my ideal customer laugh.
And they know if they share it with other people just like them, it’ll make those people laugh too.
So they like, comment, tag and share the Ad with people they think will get a kick out of it – and every time they do, we get more and more Reach – for free.
The best part?
If someone finds this joke funny – it’s because they can relate.
If they can relate – it’s because they’re also our ideal customer.
And some one that they know, like and trust has just shared our Ad with them.
That makes them even more receptive to our sales message, and even more likely to buy.
Entertaining Ads get remembered
Funny Ads “have been shown to increase brand recall by up to 30%” (Marketing Week) – and I want to share our experience of this using a surprising example.
I’m sure you’ll agree that there’s nothing at all memorable about the first Ad Creative (even though it did make sales).
Now – you might be looking at the second Ad Creative and thinking it doesn’t look particularly memorable either.
But for nearly 11 months back in 2023, we had Winning Ads featuring some variation of this joke…
…it was responsible for thousands of leads and sales…
…and still, to this day, when I get on a sales call with a prospect who joined our mailing list in 2023…
…they’ll almost always mention this joke.
Because entertaining Ads get remembered.
(And the memorableness of this particular High-Converting Comedy Ad Creative continues to bring us high-ticket Done For You clients to this day).
In case you’re wondering – it’s not just big name brands* using entertaining marketing to grow their businesses…
Sure – Squatty Potty saw a 600% sales increase in one year using humour as their primary marketing strategy…
But also Mark – who teaches musicians to be more confident on stage – cut his Cost Per Lead in half (down to just $5).
And yes – Chatbooks scaled from $1M to $30M in two years through humour-driven advertising.
But also Claire – who runs a store selling handmade herbal teas – scaled from $1k a month to $5k a month (enough to quit her day job and go all-in on the business).
And yes – everyone’s always talking about Death Wish Coffee and the 12,000% sales spike that literally broke their website (and caused venture capitalists up and down the country to spit out their artisanal cold brew all over their chequebooks…)
But also – our tools and trainings have helped the owners of thousands of much smaller firms transform their marketing from easily-ignored dross into scroll-stopping, high-converting assets their audiences LOVE to consume…
…bringing in the leads and sales those businesses need to thrive…
And that’s the stat I get most excited about.
*The results quoted for Squatty Potty, Chatbooks and Deathwish Coffee are from publicly reported case studies – used here to illustrate the power of comedy in marketing, not as a specific claim as to the results this training will deliver. The results you get will vary based on your business, market, execution, and many other factors outside of our (or your) control.
How much of a difference can High-Converting Comedy Ad Creatives make to your bottom line? let's do the maths...
Let’s imagine right now you’re spending $3,000 a month on Ads – but only generating $1500 in revenue. That’s a 0.5 ROAS (Return On Ad Spend). You’re making a loss.
If your CPMs were to drop by 50%, all of a sudden you’ve got twice as many qualified prospects seeing your Ads for the same budget – which means twice as many sales. Now you’re spending $3,000 a month but making it back (a ROAS of 1.0)
But we’re not done.
Let’s say your click-through rate goes from 1% to 2%, now you’ve got twice as many clicks (which in theory means twice as many sales). Now you’re spending $3,000 a month but making $6,000 back.
But we’re still not done.
Because remember: High-Converting Comedy Ad Creatives can often drive higher conversion-rates even after the click.
Let’s say you get a modest uplift here (from 2% to 3%), now you’ve got 1.5x as many sales (which in theory means 1.5x the revenue). Now you’re spending $3,000 a month but making $9,000 back.
But you guessed it: we’re still not done.
Because you’ll also remember that the increased conversion rate because High-Converting Comedy Creatives often increase purchase intent – and this can also increase the take-rate of your UpSells and back-end offers.
So let’s imagine your Average Order Value also gets a modest uplift (from $50 to $75). Now your $3,000 a month is bringing in the same number of buyers – but they’re spending 1.5x as much – so you’re making $13,500 back.
In this hypothetical example, you’d be running Ads with a 4.5x ROAS. Instead of losing $1500 each month, making $10,500 in profit (and that’s without scaling up Ad Spend).
Now look – let’s be clear: I’m not saying you’re going to get results like this right out of the gate.
You might not ever get results like these – and that’s ok.
The results you get will vary based on your business, market, execution, and many other factors outside of our (or your) control.
But you don’t need a 4.5x ROAS to scale your Ads (and grow your business).
You just need your Ads to be profitable.
There are so many different ways that Entertaining Ads can move the needle…
…and even small improvements compound massively when combined…
…which is why High-Converting Comedy Creatives have made such difference for us and our clients…
…and now they’re going to make all the difference for you and your business too.
Get Instant Access For Just $27
Here's what's possible for you with High-Converting Comedy Ad Creatives
This time next week you could be scaling up your new Winning Ads…
…bringing in more leads and sales than you know what to do with…
…and stockpiling profits ready to fund your next phase of growth.
The one that takes you from being the over-extended business owner juggling late-nights and luke-warm coffees…
…to the kind of business owner who finally gets to do actual CEO things – like delegating, and drinking coffee while it’s still hot.
Here’s what’s possible for you with High Converting Comedy Creatives:
- Create scroll-stopping comedy ads in minutes using AI… so you can finally be the brand that people actually want to see in their feed (instead of the one they're desperately trying to scroll past)
- Generate 2-3x more clicks from the same ad spend… so you can drive a flood of qualified prospects to your sales pages without spending another dollar on traffic
- Watch your CPMs drop by up to 50%… so you can reach twice as many ideal customers with the same budget and finally get that competitive edge you've been fighting for
- Transform from the stressed business owner refreshing Ads Manager every 5 minutes… to the confident CEO who knows their ads are working while they sleep
- Become the memorable "funny brand" in your niche… so prospects remember YOU when they're ready to buy (while your boring competitors fade into the background noise)
- Create ads so entertaining that customers share them for free… so you can tap into viral organic reach and let your audience do your marketing for you
- Build genuine brand love and loyalty through humor… so instead of fighting for every sale, you'll have customers who are excited to buy from you again and again
- Generate profitable campaigns that convert cold traffic into buyers… so you can finally scale your ad spend with confidence instead of watching your budget disappear into the Facebook void
- Position yourself as the industry leader who "gets it"… so you can charge premium prices while your competitors are still stuck competing on discounts and desperation
- Turn advertising from your biggest stress into your biggest asset… so you can focus on growing your business instead of constantly worrying about whether your ads will work
- Build a business that customers actively recommend to their friends… so word-of-mouth marketing becomes your secret weapon for exponential growth
DISCLAIMER: The results you get will vary based on your business, market, execution, and many other factors outside of our (or your) control.
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Comedy Creatives this powerful used to only be available to big brands with deep pockets
This year's huge leaps forward in Generative AI have changed everything...
My name’s Adam Hunt and I’m the Creative Director of White Label Comedy – the agency behind the internet’s most profitable funny brands.
…you might not have heard of us, but you’ve definitely seen our work in the wild.
We’ve crafted high-converting comedy creatives for 89 different brands and businesses (and counting)…
And we practice what we preach. I’ve spent $445k of my own money on Ads to date – generating just over $1.8m in sales.
Until now, creating comedy that actually converts was a feat that could only be achieved by pairing up top-tier copywriters (fluent in sales psychology) with TV-level comedy writers.
It’s why our Done For You services start at $5,000 per month (and our results speak for themselves – we’re worth every penny).
Business owners who couldn’t afford the price of entry were stuck with two losing options: boring Ads or bad jokes (neither of which are any good at making you money).
But the recent leaps forward in Generative AI have changed everything.
For the first time ever, we can package up our entire methodology and hand it directly to you.
The exact systems, frameworks and processes we use to build High-Converting Comedy Ad Creatives – complete with the specific prompts that make AI execute them flawlessly.
What used to require a $60k+ annual investment in our team, you can now generate yourself in minutes.
Which means right now, you have an unprecedented opportunity…
Get Lifetime Access For Just $27
Generative AI works by predicting patterns. Jokes work when you break them.
Without this training... Generative AI tools just aren't funny (they can't write Jokes That Sell)
I asked ChatGPT to help me understand why
That’s exactly what my brand new training solves. I’ll show you how to give ChatGPT everything it just told you it needs…
How to Generate High-Converting Comedy Creatives (in Minutes) gives you the system, model, frameworks and process...
...so you can turn ChatGPT into a Conversion Comedy Writer able to generate High-Converting Comedy Ad Creatives that drive more leads, sales and brand-love than ever before
In this training you'll discover:
- The Facebook ads we launched to slash our cost per acquisition in half (and how any business can use the same strategy, even if your product is as exciting as plasterboard)
- Why AI can’t (usually) write good jokes - and the three crucial ingredients you need to feed it to fix that.
- The easiest way to generate endless ideas for funny Ad Creatives (even if you've never considered yourself creative - and even if people can usually only tell you’re joking when you add “lol”)
- What top comedians know about audience engagement that most marketers miss (and how to apply it to your Facebook ads without needing to become a stand-up comic)
- The quickest path to lower CPMs and higher engagement on your Ads (without increasing your ad spend or resorting to black magic... although we're not ruling out the latter for version 2.0)
- The psychological trigger that makes audiences crave more of your content (it’s about more than just dopamine - although it plays a role)
- 32 of our most profitable Comedy Creative Formats (each one of these can be used over and over again).
- The exact process we use to create high-converting comedy creatives that are on brand, on message, on the money, and impossible for your ideal customer to resist.
Get Instant Access For Just $27
High-Converting Comedy Creatives drive more leads, sales and brand-love in any niche (yep - even that one)
30 Day ‘No Questions Asked’ Money Back Guarantee
As with every single tool, training and template we’ve ever sold – you’re always covered by our no-questions-asked 30 day money back guarantee.
if you’re not completely satisfied for any reason (or no reason at all), just let us know and we’ll refund every penny. No questions asked.
No complicated conditions. No “but you didn’t try hard enough” excuses. Just a simple “if you don’t love it, you don’t pay for it” promise.
In just 60 minutes time you could have your first High-Converting Comedy Creatives ready to launch.
So here’s what happens next.
Simply click the button below.
You’ll be taken to a secure checkout page.
As soon as you’ve signed up, you’ll receive an email with your login details – so you can watch the training, and start taking action right away.
Get Lifetime Access For Just $27
Here's what High-Converting Comedy Ad Creatives could mean for you and your business...
Click the button below, and grab your copy of High Converting Comedy Ad Creatives (In Minutes) – and this time next week, you could be scaling up your new Winning Ads…
bringing in more leads and sales than you know what to do with…
and stockpiling profits ready to fund your next phase of growth.
You could be the one with scroll-stopping comedy ads that people actually want to see in their feed. The memorable brand that customers actively share with their friends. The business owner who finally cracked the code on profitable advertising.
But you need to move fast.
Right now, your competitors are still stuck A/B testing which shade of blue might get their “20% DISCOUNT” creative a few extra clicks.
They have no idea that comedy ads are the secret weapon that’s about to transform advertising.
This window won’t stay open forever.
Every day you wait, more business owners discover what you could learn today.
Every week that passes, the “early adopter advantage” gets smaller.
And here’s the brutal truth about doing nothing:
Six months from now, you’ll still be refreshing Ads Manager every five minutes, hoping this new hook or headline might finally move the needle.
You’ll still be burning through budget on ads that nobody remembers.
You’ll still be the stressed business owner with 37 tabs open in your brain instead of the confident CEO who knows their ads work while they sleep.
The cost of staying where you are isn’t just the money you’ll waste on ineffective ads – it’s the pain of watching your competitors slowly figure out what you could have learned today and start silently absorbing your market share.
Are you going to let another year go by wondering “what if”?
So here’s where we are…
You've got two paths in front of you...
Path One: Close this page. Go back to burning through your ad budget on creatives that nobody remembers. Keep refreshing Ads Manager every five minutes, hoping the new font on your packshot creative might give you an Ad that finally breaks even. Watch your competitors slowly figure out what you could have learned today – and start eating into your market share while you’re still stuck split-testing button colors.
Path Two: Click the button below right now. Invest 60 minutes and $27 to learn the comedy creative system that’s already transformed thousands of businesses into profit-making machines. This time next week, you could be the one with high-converting ads that people actually want to see. The memorable brand that charges premium prices. The confident CEO whose advertising works while they sleep.
The truth is, you already know which one of these two you want to be. The question is: are you going to take action to become them?
Look at the numbers: $27 for a system that could potentially drop your ad costs by up to 50%, as much as double your click-through rates, and make your brand the most memorable in your niche.
But you need to take action now.
While you’re reading this, your smartest competitors are getting closer to cracking the comedy code.
Every day you wait is another day they get ahead.
Every week you hesitate is market share they absorb that you’ll never get back.
The choice is yours. But whatever you decide, decide now.
Click the button below, and I’ll see you on the inside.
Get Lifetime Access For Just $27