Would You Like Viral Videos With That?
Picture This…
Your funny Facebook ads are crushing it – people love your brand’s humour.
Now imagine if they could also binge-watch your hilarious videos (that conveniently double up as high-converting ads when you need them…)
Look, I’m sure you know how powerful short-form videos are – all of the fastest-growing brands are using them – and I want you to have that power, too.
Introducing…
Jokes That Sell: Reels, TikToks and Short-form Video Ads
12 Frameworks To Consistently Crank Out Viral Videos That Pull In New Customers.
(Plus, on this page only – get $100 off as a thank you for joining Jokes That Sell: Funny Facebook Ads)
Following this framework, we have gone from averaging embarrassingly low plays to repeatedly amassing tens of thousands of views.
Attention spans are NOT getting shorter (and videos that attract hordes of new customers have never been easier to create)…
Just take a look around…
No, I don’t mean ‘look at one of the many other screens in your immediate vicinity’. Look around the real world…
People cross the street with their faces glued to TikTok…
Consumers binge-watch hours upon hours of video…
Surgeons pause in the middle of open-heart surgery to check out a Reel they’ve been tagged in…
Time spent on social is at record highs…
And it’s taken me almost an hour to write this sentence, because I keep getting distracted by Bluey conspiracy theory videos…
(How do those cartoon dogs afford such a nice house?)
Truth is – people are consuming video more than ever.
The only thing that’s ‘changed’ is the ‘rate of revelation’ – a fancy way of saying, ‘the speed at which the story unfolds’.
We no longer have drawn-out dialogue, awkward silence, or extended flashbacks where we see why the brilliant-yet-difficult detective is such a grumpy sod…
Instead – we have fast cuts and quick wit, and we can’t get enough of it…
…And that’s precisely what I’ll be showing you how to do on this page – how to craft viral videos your ideal customer can’t stop watching and buying from – while at the same time repelling the riff raff.
Let’s get into it…
I Admit It - We Couldn’t Go Viral.
“Don’t worry, it happens to a lot of brands your age…”
As a TV producer for the BBC, Channel 4 and other major broadcasters – I produced some of the most watched TV shows in the world like Big Brother, Who Wants To Be A Millionaire and The One Show (Britain’s most watched chat show)…
…And since setting up my agency, White Label Comedy, back in 2019, we’ve produced hundreds of static content pieces (meme, text posts, infographics, etc) with millions of social views and engagements.
Back then, I was also very confident we could produce viral videos too – but how bloody wrong I was.
Just look at the difference in results between our static posts and our first attempts at viral videos:
It’s horrible to look at – and not just because it reminds me of a dark time (when Kanye West was constantly in the news, not “the day I wore a denim shirt”).
No – the worst part was we’d barely break a thousand views on anything.
Now I know, for some, that’s a lot – but let’s be frank… I wasn’t a ‘beginner – I’d produced some of the most-watched TV shows ever by then.
And I charged our big brand clients upwards of $15k per month just for our static posts because they were going viral and attracting boatloads of leads and customers.
So given my credentials, video should have been a walk in the park. (Arguably, I should’ve been able to film said walk in the park and have that go viral…)
Alas, the videos we made back then just weren’t hitting.
So we doubled-down on our static posts – which have millions of engagements and led to god only knows how many leads and customers for our clients.
We’ve even developed a system for anyone to write their own highly engaging static posts that’s been used by thousands of businesses around the world.
But it always bugged me that we hadn’t managed to crack the code for viral videos.
So this year – I made it my mission to develop a system that anyone could use to reliably produce viral videos that attract new customers.
Now, I can’t remember how we stumbled on the winning formula for producing videos – it was either the fact I’d painstakingly analysed hundreds of hours of viral TikToks, or it was a lightning bolt of genius during my morning coffee. (Let’s go with the latter, shall we?)
But we decided to make a simple change…
(Two changes, if you include ‘ditching the arthouse director-style scarf and beret’…)
Yep – we changed to using fast cuts and quick wit – coupled with our proprietary framework for crafting ‘Jokes That Sell’.
Enter what we call: Gag Reels…
Gag Reels are the key to crafting viral videos that convert cold audiences into customers on social.
You can script them using our frameworks in minutes (more on that in a mo), record them on a smartphone, and you can use them to start getting views, engagements and pulling in leads and customers from the moment they’re live.
And I think it’s fair to say, we’ve finally nailed it…
Our Gag Reels get tens of thousands of glorious views.
And from what I can infer from the data (and the countless emails from new customers telling us they loved our videos) – those views are coming from our ideal customers.
Mission ‘craft videos that attract customers’ – accomplished.
Now, let me explain how they work, and how you can use them for your brand, regardless of what market you’re in – and even if you’ve never written a joke before…
You see…
Gag Reels are short videos packed with relatable one-liner jokes that connect with the problem that – ultimately – your business is here to help solve.
And you use Gag Reels because relatable one-liner jokes allow the audience to realise for themselves, that you have the solutions to their problems.
So in essence, they sell themselves while giggling like school girls (see also: guffawing like school boys, cackling like a coven of witches, or doing that weird sea lion impression that Jimmy Carr calls a laugh).
Anyway...
You can think of Gag Reels as the lovechild of the timeless Problem Agitate Solution copywriting framework and a stand-up comedy routine…
…on steroids (because the results are seriously jacked)…
…and dressed like a ninja (because the pitch is covert but deadly effective)…
…But rather than making people feel shame or guilt for having problems – you’re making them feel hopeful that there’s a solution, which you then present to them.
So, okay, maybe they’re nothing like PAS really.
Gag Reels are what you get when you use our proprietary framework for producing f*cking hilarious videos that get people to buy your stuff.
And isn’t that what we all want in life?
(Edit: I just asked around the office and “people buying our stuff” is what most of us want, except comedy writer Brian who just wants a “limited edition Lord of the Rings Lego set”. Bless his nerdy little heart.)
I’ll teach you exactly how to create Gag Reels inside our brand spanking new course…
…Jokes That Sell: Reels, TikToks and Short-Form Video Ads…
…So you can repeatedly turn strangers into customers
(and/or treat yourself to that limited edition Lego set - whatever it is you want)
Here’s what you’ll learn inside:
- The exact framework for creating Gag Reel videos that drive engagement AND sales (It works for any business and can serve both as top-of-funnel entertainment and a powerful conversion ad).
- 12 foolproof frameworks for creating Gag Reel videos that entertain, engage, and convert (Each with its own masterclass).
- The unpopular truth about direct offer videos (and why you still need them in your content mix).
- Learn techniques to add humour and relatability to seemingly dull topics. By finding unique angles and connections, you can create engaging content even from the most unexpected subjects.
- <spanHow Hollywood heartthrob Ryan Gosling’s skin always looks so damn dewy…
- A clever trick for turning your competitor's boring content into your greatest advantage (It's completely ethical and incredibly effective).
- Discover how to analyse your competitors' content and identify opportunities to create 100% original, engaging, and shareable versions of similar topics. (It's completely ethical and incredibly effective).
- Win back your ex with humour, guaranteed possibly
- How to create videos that your ideal customers can't help but engage with (It's all about tapping into their strongly held beliefs and understanding the hidden psychology that makes content irresistible).
- Understand the psychological principles behind why people share content. Then, by tapping into your audience's ‘resonant emotions’, you can create videos that practically compel them to share your post.
- Stand apart from every brand desperately shoehorning Gen Z memes into their content…
- The single most effective way to laser-target your ideal customers through social media content (It's like having a marketing superpower).
- Learn how to use your audience insights to create highly targeted content that speaks directly to your ideal customers' interests and needs AND triggers the algorithm to deliver your post in their feed.
- <spanThe perspective trick Directors use to make Tom Cruise look tall
- The "Entertainment Trojan Horse" strategy that turns cold audiences into warm leads and new customers (even if they've never heard of you before).
- The real story behind successful cold traffic ads: Why entertainment is the secret ingredient that gets strangers to take action when you use it in the correct sequence.
- Learn a lot about yourself (for example, I learned that although I can do silly voices, I shouldn’t)
- Master the art of the "Evergreen Punchline". It's the difference between a one-hit wonder and a content franchise that keeps your audience coming back for more year after year.
- The 'triple' technique that turns industry jargon and complex terms into viral-worthy, laugh-out-loud content (professional comedy writers use it writing for some of the most watched shows in the world).
- <spanThe SHOCKING truth behind what Kate Winslet eats for breakfast
- Discover the "Relatable Pain Punchline" and "Specialist Subject Shuffle" to make your audience feel truly seen (it's the key to instant engagement, even for "boring" industries).
- You don't need to be a professional comedian to create funny, shareable content. Our frameworks ensure anyone can create hilarious videos, even if you’ve got the comedic flair of a broomstick.
- <span15 Funny Things You Should NEVER Do With a Broomstick.
- How to turn your audience's pet peeves and annoying industry tropes into viral-worthy content. This framework can create highly relatable content that your audience will want to share by tapping into a negativity bias and flipping it in an oh-so-pleasing way.
- The "threesome gag" (not a sex thing*) - a secret weapon for creating addictively shareable content (includes exact steps to keep your audience hooked until the very end).
*unless you want it to be…
- Learn how to take the clichés and overused ideas in your industry and turn them on their head. This creative approach can produce fresh, engaging content that stands out from your competitors.
- Understand how to use callbacks - a classic comedy technique - to seamlessly integrate your sales message into your funny content. This makes your pitch feel buttery smooth.
- <spanThe definitive answer to “What’s in the box??”
- Master the "Stealth Sell" and "Comedy Conversion Catalyst" to turn laughter into leads and sales (discover the perfect "Joke-to-Pitch Ratio" for maximum results).
- Analyse successful videos that effectively use humour to entertain, engage and sell. We'll break down their strategies and show you how to apply similar principles to your own content.
- Transform yourself into irresistibly imaginative characters using complicated prosthetics words
- The "Belief-Based Joke" formula for laser-targeting your ideal customers through humour (it's like having a marketing superpower that magnetically attracts your audience).
- How to turn your industry's biggest pain points, history, and "best practices" into laugh-out-loud, viral content (even competitors and Hollywood execs will want to share it).
- The 57-step makeup routine I use to get my face “camera ready” (available on request)
- Learn how to identify key topics within your industry - including common challenges, historical changes, and standard practices - and transform them into engaging, shareable content like clockwork. .
- Discover two creative approaches for making dry or complex topics exciting. The "Alien Perspective" helps simplify complex concepts, while the "Nostalgia Amplifier" taps into familiar experiences to increase engagement.
- How to leap out of an exploding helicopter segue smoothly into a Call to Action
- Learn how to mine existing industry materials for content ideas. We'll show you how to identify funny and engaging elements in mundane ideas to stop the scroll and turn strangers into customers.
- The simple app and filming technique that lets you nail your video in one take using any smartphone. Just follow these guidelines and your audience will forgive any quality ‘mishaps’ and watch all the way through anyway. Remember, authenticity often trumps perfection - viewers are more likely to engage with genuine content, even if the quality isn't Hollywood-level.
- Witness a BBC Comedy Writer attempt Dwayne ‘the Rock’ Johnson’s daily routine (assuming that on the day in question, The Rock slept in, skipped his workout, ate mostly cereal, and taught you his advanced comedy writing techniques).
- The video camera on a modern smartphone today is more powerful than Broadcast TV cameras were even 5 or 10 years ago. With a few simple techniques - plus one affordable accessory that matters more than anything else (it's not the camera or lighting) - you can create professional-grade videos from home, the office or anywhere else.
- Plus, I’ll tell you the one thing you should never do when filming a video you want to use as an ad (this amateur mistake could make your audience cringe instead of convert).
Here’s what you’re getting today inside of Jokes That Sell: Reels, TikToks and Short-Form Video Ads.
- A dozen ways to bring in more new customers than ever by creating Gag Reels that can be used in any niche. (From anti-chafe nipple cream for scuba divers, to anti-chafe nipple cream for IT consultants - and everything between.)
- 12 universal fill-in-the-blanks Gag Reel templates that are adaptable for any brand, niche and tone of voice. (It's like Mad Libs, but for making money.)
- A lot of close up shots of my face. You have been warned.
- Video walkthroughs for every type of Gag Reel so you know exactly how to craft jokes that drive engagement, leads and sales for your brand. (No more staring at a blank screen, wondering where all the fun went - and when exactly you spilled coffee down your trousers.)
- Equipment rundown - how to use nothing but a smartphone to produce high-quality videos - or ‘upgrade’ to our professional setup for under $150 (I’ll show you exactly what to buy).
- How to ‘perform’ on video - tips and advice from producing on some of the most watched TV shows in the world, and viral content in 70+ niches. (Seriously - if there was an Academy Award for Best Performance in a 30 Second Skit, you’d have it in the bag.)
Here’s the deal:
Jokes That Sell: Reels, TikToks and Short-Form Video Ads costs $197.
Which I think is an absolute steal, as there is nothing like this out there that I know of…
…And, IMO, this is the simplest way to produce content that has a real shot at going viral every time you post – and thus building your brand and bringing in new customers like clockwork.
(It’s kinda like having a money-printing machine in your office, minus the legal issues and the effort of carrying it up the stairs…)
But as a thank you for joining Jokes That Sell: Funny Facebook Ads, we’re giving you $100 off (only available on this page)
So you can grab your copy today for just $197 $97.
This offer is only available on this page – so if you want a systematic way to attract more customers, I’d encourage you to get in at this low price.
Plus, you’re always backed by our 30-day money-back guarantee.
If you’re not completely satisfied (with the product, as opposed to your marriage or whatever), simply email us, and we’ll issue a full refund – no questions asked.
(We won’t even ask “how come you don’t like laughter and money?”)
Look, in the right hands, these frameworks are a complete game-changer.
We all know the power of short-form video right now, almost all of the fastest-growing creators and brands are posting short-form videos…
…And our Gag Reel frameworks allow you to maximise the short form video trend by tapping into the innate human desire to be entertained – while pleasantly planting the desire for you offers.
If you want more customers banging down your doors – grab your copy of Jokes That Sell: Reels, TikToks and Short-Form Video Ads today.
(Warning: May cause uncontrollable laughter, a sudden influx of customers, social media fame and an explosion in revenue. If you experience any lightheadedness, that’ll be the Champagne…)
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