Funny Facebook Ads

The Missing Chapter From Every Best-Selling Advertising Book

Ogilvy, Halbert, Sugarman, Collier…

…All Knew This One Element Was The Driving Force Behind The Biggest Ad Campaigns Over The Last Century…

…They Hailed It As The Ultimate Strategy InAdvertising- Yet None Of Them Taught It In Their Best-Selling Books.

(I have the interview transcripts to prove it...)

There’s something strange about the most famous marketing, advertising and copywriting books ever written…

(No, not that they’re currently being condensed into Twitter threads by “marketing experts”.)

A peculiar omission that none of their readers seem to notice.

(And these are people who A/B test their breakfast choices.)

You see, when you read what these marketing legends said in interviews, speeches, and letters – there’s one element they consistently praised as “the most effective way to sell.”

(Spoiler – it’s not ‘wait, there’s more’).

They called it “the best way to create winning ads.”

They used it in their own successful campaigns.

They advised others to use it

Yet none of them – not one – actually taught how to use it in their books.

Not in Breakthrough Advertising…

Not in Scientific Advertising…

Not in The Boron Letters…

Not in Ogilvy On Advertising…

(And believe me, I’ve checked every page – even the about the author bits)

So… Let me tell you something that’s going to make most marketing “gurus” very uncomfortable…

The most profitable advertising strategy in history – and is just as effective today – isn’t:

It’s something so simple, yet so powerful, that the greatest marketers of all time swear by it – but for some reason, never teach it.

And that is… Comedy.

Comedy-powered advertising is by far the most profitable type of marketing ever created. And I’ve got the receipts to prove it…

Let’s start with what the legends say:

David Ogilvy (the godfather of advertising himself):

“The best [advertising] ideas come as jokes. Make your thinking as funny as possible.”

Gary Halbert (the prince of print):

“Remember, every product and service can benefit from a touch of humor.”

Joe Sugarman (who built a 9-figure direct-response empire):

“Humor is one of the most effective ways to sell.”

Robert Collier (the OG of persuasion who built one of the biggest ad agencies ever):

“Make your reader smile, and you’ve built a bridge of connection. Make them laugh, and you’ve paved a path to conversion.”

But here’s where it gets interesting…

While marketing legends preach the power of comedy, none of their famous books teach you how to write jokes.

(It's like having a cookbook that says, "just make it taste good" - thanks, super helpful...)

And it’s not just the old-school masters saying this. The latest data is screaming it:

Let me show you what this looks like in real money. Here’s what using funny ads has done for these brands…

Squatty Potty: 600% sales increase in one year (I heard toilet manufacturers are now frantically searching for mythical creatures to endorse their products.)
Purple Mattress: from $65M to $187M in one year
Chatbooks: from $1M to $30M in two years (silicon Valley execs are furiously googling "how to add poop jokes to blockchain" as we speak.)
Poo-Pourri: from $8M to $27M in one year
Death Wish Coffee: 12,000% sales spike - it literally broke their website (then, somewhere, a venture capitalist spat out his artisanal cold brew all over his chequebook).

And no, these aren’t cherry-picked unicorns – this is what happens when you nail funny ads.

In The Next Few Minutes, I'll Show You How To Create Funny Ads That Sell - Even If You Think You're About As Funny As A Tax Return

I’m Adam Hunt, and I’ve got a confession to make…

I used to produce some of the UK’s biggest TV shows (BBC, ITV, Channel 4 – the works).

But here's the real kicker…

My speciality wasn’t creating comedy shows…

It was taking mind-numbingly boring content and turning it into must-watch TV.

(We’re talking features about stamp collecting, bird-watching, and – worst of all – Gary Barlow)

My secret? I discovered something that would later revolutionise how I approach advertising…

You see, you don’t need to be naturally funny to create content that makes people laugh AND take action.

You just need to understand what I call “Relatable Truths” – the building blocks of what I now call “Jokes That Sell.”

Let me take you back to my days producing The One Show – Britain’s most-watched chat show…

(And sometimes Britain’s most switched-off chat show, depending on what we were covering)

Picture this:

You’ve got millions of viewers watching…

Your segment about owl-spotting is about to start…

And your career depends on stopping viewers from changing the channel.

(No pressure, right?)

Our topics were about as exciting as:

Jam-making…

Bird-watching…

Potholes…

Stamp collecting…

Rubbish dumps…

And hanging around like a bad smell, Gary Barlow (The human equivalent of elevator music).

In other words – pure ratings poison.

But here’s where it gets interesting…

When I injected humour into these segments, something magical happened. The ratings stopped dropping during the “boring” segments.

That's When I Had My "Wait... What?" Moment

Fast forward to 2019…

I’d given up the producer’s chair for a trendy standing desk – and was now creating ads for businesses…

And one particular client’s campaigns were proving to be about as successful as a chocolate teapot.

That’s when it hit me. If comedy could make people stick around for a 10-minute segment about potholes…

…It could definitely make them stop scrolling past our ads.

But here’s where I almost got it wrong…

You see, we started creating funny ads, and some of them got ‘break-the-calculator’ kind of results.

But others…

They bombed.

And that’s when I discovered something crucial…

The "Aha!" Moment That Changed Everything

The ads that worked weren’t just funny…

They tapped into what I now call “Relatable Truths.”

These are the things your audience:

And when you combine these Relatable Truths with simple joke formulas – you get what I call “Jokes That Sell.”

Think of it like this:

The best part?

Once you know the formula, creating these jokes is easier than explaining to a client why their cousin’s neighbour’s dog shouldn’t design their logo.

Here's Why Most People Get This Wrong

Marketing experts don’t teach comedy because they don’t know how to break it down.

And comedy experts teach advanced techniques that you simply don’t need.

It’s like being told you need to be Gordon Ramsay to make a sandwich.

But here’s the truth…

Creating Jokes That Sell is more like following a recipe than becoming a chef.

And I’ll prove it to you right now…

Let Me Show You How Simple This Really Is...

Let's write a Joke That Sells...

Imagine we want to start our ad by showing that we understand marketers who feel overworked and like they can never switch off…

(You know, the ones drowning their sorrows in coffee…)

Well, we could use this framework:

“Friends don’t let friends [X]”

Where ‘X’ represents the Relatable Truth we need to insert to complete the joke.

And in this case, I would tell you that X = a behaviour your audience might disapprove of, consider to be a mistake, or be embarrassed to be caught doing.

I’m sure you can think of many things that meet that criteria for overworked marketers (“Friends don’t let friends drink decaf” immediately springs to mind).

But let’s say you want to hone in on the difficulty that many marketers experience when trying to mentally switch off from work – even when we’re off the clock, and should be relaxing with friends or family. (Our office is right here in our pocket, after all… and it’ll only take a second, I swear…)

Then you might end up with something like…

“Friends don’t let friends check Ads Manager during Christmas dinner.”

Congratulations! You just wrote your first Joke That Sells.

No, it won’t get you a Netflix special.

But it will…

And now we can build our sales message around that joke – and use it to stand out.

I mean, just consider the difference between these two pieces of copy…

BEFORE:

Marketers, let’s get on the same page here…

When you’re responsible for brand socials, email lists, ad budgets and more, it can feel impossible to ever switch off…”

It’s about as engaging as the small print on an insurance product, isn’t it…)

AFTER:

“Marketers, let’s get on the same page here…

Friends don’t let friends check Ads Manager during Christmas dinner.

When you’re responsible for brand socials, email lists, ad budgets and more, it can feel impossible to ever switch off…”

Feel the difference?

The first one reads like every other marketing message.

The second one makes your audience think – “Finally, someone who gets it.”

"Our Industry?" Is Too [INSERT EXCUSE HERE] Though - Really Work For Us?!"

Hold My Beer…

Relatable Truths have been turned into Jokes That Sell across so many industries I’ve lost count - but here’s a little taste…

Environmental Tech

Data Storage

Marketing

CBD

Confidence Coaching

Productivity Tools

Podcast Coaching

Ads Management

Pet Food

Negotation Tactics

Education

Fast Food

Fitness

Charity

Outdoor Equipment

Adult Entertainment

Recruitment

Beauty

Decorators

Candles

Data Analytics

And here’s what makes each of these Jokes That Sell work…

1. They use Relatable Truths specific to each industry

2. They follow our simple joke frameworks

3. They connect directly to the product’s or brand’s value proposition

But Don't Just Take My Word For It...

Here’s what happened when real people used these exact frameworks…

The best part?

None of these people considered themselves “naturally funny.”

They just followed the formula.

Here's What This Could Mean For Your Business

Imagine...

Your ad costs dropping by 50% (because Facebook loves engaging content)
Your conversion rates doubling (because people actually read your ads and love your brand)
Your customers actively share your ads (free traffic, anyone?)
Your competitors wondering what kind of black magic you're using

And the best part?

You can start using this today.

No need to:

Just simple, repeatable frameworks that create Jokes That Sell.

Let's Talk Cold, Hard Cash…

(Or, How Our Funny Facebook Ads Make Money While Making People Laugh)

First, let me show you some real results from one of our funnels – a front-end offer…

(And yes, I’ll explain what this all means. )

Now, let me do something shocking – and tell you the actual truth about these numbers.

Yes, these campaigns are profitable. And yes, I’m cherry-picking our winners.

(Gasp! A marketer admitting to cherry-picking? Quick, someone check if pigs are flying.)

Here's the real deal...

We have losing ads, too. But here’s our sophisticated strategy for handling them…

…We turn them off.

Revolutionary, I know. Someone alert the marketing illuminati…

But here’s where it gets interesting (and why our approach actually works):

The above results are for one of our subscription offers. Sometimes, we offer a $3 trial for the first month, and then it rebills at full price from month two.

Translation: We might not be profitable on day zero.

(I know, I know – what kind of monster admits this? Stay with me…)

Let me break this down…

Day 1: We spend $35 to get a $25 sale (conservative average order value after upsells, etc) Result: We’re down $10 (cue dramatic music)

Do this for 30 days: Cost:

$1,050 spent on ads Revenue:

$750 from sales

“Loss”: $300

BUT WAIT! (As the infomercial gods would say…)

Month 2 kicks in:

By the end of month two you have $510 profit.

By the end of month three, you have $1,320 profit…

Now, this is where most gurus would tell you you’ve discovered a “digital ATM” and should start shopping for private islands…

But let’s keep it real.

But it all averages out…

And as you can see from the screenshots above – for every $1 we spend on ads, we’re making

between $1.66 and $3.05 back.

That’s 166% to 305% ROI for the mathematically curious.

And that’s just from ONE product.

Here's where it gets juicy:

And here’s what makes each of these Jokes That Sell work…

1. These new customers join our email list

2.We can offer them our other products ($20 to $1,000)

3. We can offer our services ($3,000/month to $15k+/month)

4. On average, each subscriber is worth about $1 per month (Yes, that oddly round industry stat claiming you’ll make $1 per month per email subscriber you have is actually true – who knew…)

In other words…

We’re getting paid to build an email list of buyers who buy more stuff.

(It’s like getting paid to plant money trees that keep growing more money trees.)

Is it sexy?

No. Does it work?

Yes. Is it fun when you’re using comedy? Oooo yeh it is.

Here’s the best part: This isn’t some complex system requiring a PhD in algorithmic quantum mechanics…

It’s a simple, repeatable process that works whether you’re:

And now…

I want to teach you how to easily create winning ad campaigns with our new course…

…Jokes That Sell: Funny Facebook Ads…

…So you can profitably turn strangers into customers, build your email list - and profit for years to come.

Here’s what you’ll learn inside:

3 Infinitely adaptable Facebook ad templates based on the most profitable ads of all time (versions of these have been used by the greatest copywriters in history like Gary Halbert - and possibly a few interdimensional beings too)
Where and when to use AI if you want to craft winning ads repeatedly (and why asking it to write jokes is like asking a cat to fetch – hilarious, but ultimately unproductive)
How to turn your customers' words into your most powerful marketing weapon (even if you only have a handful of clients and they're all from your mom's book club)
The unconventional approach to using our Facebook ad templates that will make your ads stand out from the crowd
<span The SHOCKING truth about what Mark Zuckerberg eats for breakfast (hint: it's not just data)
Why you must understand your audience's "relatable truths" before attempting to be funny in your Facebook ads (no, their secret love for pineapple on pizza doesn't count, no matter how strongly you feel about it)
The "meat and potatoes" technique you must master to create Facebook ads that will have your audience begging for seconds (vegetarians, we've got a "tofu and kale" version just for you)
The exact process we use to create brand-safe humour that's on brand, on message, on the money (we tried the off-brand version, but it kept trying to sell us crypto…)
Learn how to moonwalk your way into your audience's hearts (and wallets) using nothing but words and a well-timed meme.
What you should never do when trying to be funny or using customer testimonials in your Facebook ads (this rookie mistake could cost you credibility, conversions, and possibly your dignity)
18 visual joke formats that stop the scroll and boost engagement (No, drawing moustaches on your competitor's logo isn't one of them... anymore)
The hidden psychology behind adding witty remarks to your benefit statements that makes them irresistible to your ideal customers (it's not mind control, we promise...)
Sick of sacrificing your evenings at the altar of content creation? Learn how to reclaim your time while crafting Facebook ads that actually work (Netflix binge-watching not included, but highly recommended for "research")
The art of turning your boring industry jargon into comedy gold
The exact formula for turning customer feedback into Facebook ads that could convert at twice the rate of your current campaigns - like it did for us
Witness a marketer attempt to explain ROAS using only interpretive dance and emojis
With our 'research on-demand' methodology, you don't need to waste hours looking things up - you can start writing your ads and 'fill in' the research as you go (no, not with AI, and definitely not with a Magic 8-Ball)
The "Relatability Matrix" technique: How to create an endless supply of audience-specific jokes for your Facebook ads (warning: may cause uncontrollable laughter in marketing meetings)
The unexpectedly powerful "nun on Sunday" technique for crafting Facebook ad copy that gets attention - and results (no actual nuns were harmed in the making of this technique)
Think you need to be naturally funny to create humorous Facebook ads? Nope! This step-by-step system works even if your best joke is "Why did the chicken cross the road?"
The quickest path to lower CPMs and higher engagement on your Facebook ads (without increasing your ad spend or resorting to black magic... although we're not ruling out the latter for version 2.0)
The exact process for turning your brand's origin story into a powerful marketing asset (without sounding like you're bragging or writing the next Marvel superhero origin story... unless that's your thing)
Why changing just the hook of your Facebook ad can dramatically increase its performance (and how to write three winning hooks in minutes, even if you think you've got the creative flair of a brick)
The only method that can turn your Facebook ads into content your audience actually wants to consume (yes, even more than cat videos and conspiracy theory documentaries combined)
How to ethically use testimonial jiu jitsu to dramatically increase your click-through rates (even if you're in a "serious" industry like executive cloud solutions, night shift security or professional napping)
The psychological trigger that makes audiences crave more of your content (it’s about more than just dopamine - although it plays a role)
The easiest way to generate endless ideas for funny Facebook ads (even if you've never considered yourself creative - and even if people can usually only tell you’re joking when you add “lol”)
See the Facebook ads we launched to slash our cost per acquisition in half (and how any business can use the same strategy, even if your product is as exciting as plasterboard)
5 brainstorming exercises that will uncover your audience's deepest desires - and biggest frustrations - in less than 20 minutes (no private eye licence necessary)
The unexpected way to use "bad" reviews to boost ad engagement - without risking your reputation or intentionally providing terrible customer service (no, it’s not trolling them)
How to craft Facebook ad hooks that grab attention and segue into your body copy smoother than a jazz saxophone solo played by a butter-covered seal
Why your Facebook ads must entertain first and sell second if you want to see a significant increase in conversion rates (no, juggling while pitching is not what we mean, but points for creativity)
The one thing you should never outsource when creating humorous Facebook ads
Unexpected ways your "boring" business history can become your most powerful (and funny) marketing asset (this might surprise even the most seasoned marketers)
What top comedians know about audience engagement that most marketers miss (and how to apply it to your Facebook ads without needing to become a stand-up comic)
The counterintuitive approach that will make your Facebook ads look less like ads - and why that's the secret to higher engagement (disguising them as cat videos is not recommended, but we won't stop you trying)
A quick tip on using Rory Sutherland's alchemy and behavioural economics techniques in your ad creatives - and how it can boost your engagement rates

But the fun doesn’t end here – no, no, no…

…All together now - “But wait, there’s more…”

Get Jokes That Sell: Funny Facebook Ads Today - And I’ll Give You A Free Digital Copy Of My Book:

Think Like A 7-Figure Media Buyer

This short read covers our complete playbook for managing all our advertising budgets (the Ad spend our clients entrust us with, and the Ads that are spending my own cold hard cash).

Inside, you’ll learn…

The one metric to know that makes me confident about our scaling decisions (even when nothing else appears to add up, and my magic 8-ball is being suspiciously quiet)
What 7-figure media buyers know about funnel economics that most marketers miss (and how it could be costing you thousands in lost revenue)
<span Watch in horror as I explain complex funnel metrics using only potato-based metaphors
The one Facebook ad metric that matters more than all others combined (no, it's not whether or not Mark Zuckerberg has personally 'liked' your Ad)
The only way to structure your Facebook ad campaigns in 2024 and beyond (hint: it's simpler than you think, maybe 10% more complex than finger painting, and I'll prove it in 30 minutes or less)
The one mindset shift that separates 7-figure media buyers from struggling advertisers (turns out, manifesting profits by moonlight isn't part of it)
<span Watch with mild concern as I attempt to explain campaign structure using only emojis and interpunctuation
The exact process we use to create brand-safe humour that's on brand, on message, on the money (we tried the off-brand version, but it kept trying to sell us crypto…)
The critical mistake most advertisers make that will kill their campaigns and how to avoid it (hint: blaming the full moon isn't a valid optimisation strategy)
Why you must obsess over day-zero profitability (and how to know if you should scale even if an ad looks like a loser)
Why you must rethink your entire Facebook ad strategy if you want to compete in today's market - and the simple framework that will put you ahead of 99% of advertisers (no, putting your laptop under a pyramid won't align it with the algorithm's chakras)
<span The untold story of why Facebook's algorithm and my coffee machine are surprisingly similar (they both work better when you don't stand there staring at them)
The devious way top media buyers turn 'losing' ads into gold mines (pickaxe, cowboy hat and repeated yells of “yeehaw, we hit the motherlode!” not required…) AND it even works on a tight budget
The truth about Facebook's algorithm that most "gurus" won't tell you (primarily because they're too busy filming themselves next to rented Lamborghinis...)
Why targeting options are profitable one day but not the next (turns out the algorithm isn't playing eeny, meeny, miny, moe... it's playing 4D chess)
Witness the world's first Facebook ad written entirely by a committee of caffeinated squirrels (results pending peer review)
The real reason your Facebook ads aren't scaling profitably - and the simple tweak that could unlock exponential growth
Convinced your high-ticket offer needs its own dedicated ad campaign? Discover an alternative that could save you thousands of dollars
Tired of Facebook ad strategies that worked last year but fail miserably today? Welcome to the club, we have jackets and therapy sessions on Thursdays Discover the timeless principles 7-figure media buyers use to stay ahead of the curve
Is your cost per acquisition spiralling out of control? Learn the counterintuitive approach that could cut your CPA in half (no blood sacrifices to the algorithm required)
<span The time I accidentally set my targeting to "interesting penguins only" and discovered something magical
If you're willing to let go of complex campaign structures - I'll introduce you to the simple approach that's revolutionised our Facebook advertising strategy (it's like Marie Kondo for your ad account, but with more ROAS and less sock folding)
The shocking truth about "winning" ads - why they might be costing you thousands (and what to do instead)
The brutal reality of Facebook's algorithm - it's not just about your targeting (here's what really determines your ad's success)
The uncomfortable truth about upsells: They're not just about immediate profit. They're like onions - they have layers, occasionally make people cry, and there's one thing you must never do with them (hint: it's not about the price, and your conversion rates will thank me later)
<span Decode the ancient prophecy that predicts your ad's performance
The covert strategy for making your Facebook ads more appealing to the algorithm (more effective than bribing it with cookies. We checked)
What you should never do when scaling your Facebook ad campaigns (unless you enjoy watching money disappear faster than the last unguarded Babybel)
3 simple steps to leverage Facebook's algorithm for maximum ad performance - marketers that rush through these 'baby steps' almost never recover (It's significantly easier than teaching a cat to bark, but slightly harder than convincing guru marketers to call basic features "secrets")
<span The time I tried explaining CPM to my houseplant and it actually improved my targeting
Critical metrics that determine true profitability (hint: they're not on any dashboard you have, and no, consulting your horoscope won't help find them - but a child could do the maths if they know where to look)
How to nurture your Facebook ads for maximum performance (without becoming that helicopter parent of the advertising world)
The "Funnel Economics Framework" How to structure your offers for practically guaranteed profitability - even in highly competitive markets (it's like Tetris, but with money and fewer of those frustrating L-shaped blocks)
A tip to make Facebook's algorithm work in your favour (without having to friend request Mark Zuckerberg or learn interpretive dance)
<span Watch in amazement as I demonstrate campaign optimisation using only rubber ducks and dramatic pauses
The one crucial element that separates profitable advertisers from those burning through their budgets (spoiler: it's not their choice of lucky socks)
Discover the exact process for structuring your offers to maximise profitability (must be done before running ads, after your morning coffee, and preferably while wearing pants)

Alright, let's cut to the chase...

Here’s the part where I reveal my diabolical master plan…

Our team normally charges north of $3,000/month to create and manage ads. Plus, we have other courses and coaching that’ll set you back anywhere from $197/month to $1,000.

But here’s the thing…

I want you to fall madly in love with our approach to Facebook ads. So much so that you’ll eventually want to hire us to do everything for you, like Anthony… (yes, this is me attempting to be transparent about my evil genius).

That’s why I’ve priced this at less than you’ll spend on champagne the day you hit your first 5x ROAS.

Here’s the beautiful part – you don’t need to wade through 47 hours of training before seeing results.

You could literally:

Then, while that ad is busy making you money, you can explore the rest of the course at your leisure…

…Because our system only takes about 15 minutes a day to manage – even if you’re spending thousands on ads.

(No, that’s not a typo. Yes, I’m serious. And no, it doesn’t involve any dark magic or sacrificial offerings to the algorithm gods)

Here’s exactly what you’re getting today (no smoke, no mirrors, just the good stuff):

3 Evergreen Funny Facebook Ad templates based on the highest-converting ads of all time (but updated with our Jokes That Sell so they don't smell like mothballs)
3 Hooks and 6 creatives for every template that you can mix and match to keep the most essential part of your ads fresh and bringing in new customers
Over-the-shoulder walkthroughs where my Head of Copy, our Head Comedy Writer, and yours truly show you exactly how to turn our templates into winning ads (examples included)
FREE copy of my book, Think Like A 7-Figure Media Buyer - so you know exactly how to maximise ROI for any offer

Now, if we’re using proper marketing maths, this system is technically priceless because when your Ads are winning – every cycle pumps out more profit than the last.

But since my goal is to turn you into a raving fan who’ll want to work with us more closely in the

future…

You can get the entire Jokes That Sell: Funny Facebook Ads system for just $47 today.

Yes, really. No, this isn’t the part where I reveal hidden costs or try to upsell you on my premium collection of marketing haikus.

Plus, you’re protected by our 30-day “No Questions Asked” guarantee. If you don’t love it, simply email us, and we’ll refund every penny.

Now, here’s the part where I should use scarcity tactics…

But I’m not going to tell you there are “only 27 minutes left!” (We both know that timer will mysteriously reset tomorrow)

Instead, let me be straight with you…

Every day you’re not using Jokes That Sell in your ads…

The real scarcity isn’t in the number of spots available…

…It’s in the number of days before your competition figures this out.

Now…

Once you complete the form below, you’ll be emailed your login details to our members’ area, where everything is already ready and waiting for you to create profitable Funny Facebook Ads today.

See you on the inside.

Adam

P.S.

Remember – you could literally have your first profitable ad running in a couple hours from now. Unless you prefer watching your ad account collect digital dust while your competitors have all the fun…

“The impact was profound. Turns out the content we created went viral. One achieved 37 million impressions on Twitter. It hit the front page of Reddit 3 times in one day…

…Overall it helped our Turn on the Subtitles campaign become the world’s largest literacy campaign…possibly EVER”