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Warburtons Pride and Breadjudice (2018)

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Synopsis

Period drama meets a batch seeded loaf.

Review

This is classic Peter Kay using a mash up of many recognisable film moments to raise the profile of the client. If this was designed specifically to promote the seeded batch, I’m not sure it does that, we remember Peter and the company too much for any specific product, but I imagine that’s not the case anyway. Overall, a great way to use a well known and much loved comedy performer to engage people’s interests in a company that otherwise, sits on a shelf amongst many other well known bakery brands and therefore may not entirely stand out.

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