This is one of our favourite recent funny tweets from SparkNotes — the study guide brand that’s massive in America and absolutely killing it on social media.
19th-century authors pic.twitter.com/Oj1gv1AZVx
— SparkNotes (@SparkNotes) April 13, 2020
Parks and Recreation is a hilarious sitcom with a massive fan base, so it’s a smart move to co-opt a meme from the show. However, while other brands simple post other people’s memes without making them their own, SparkNotes have (as always) gone the extra mile to make this one fit their brand voice and message.
Don’t understand the joke? Head to the comments section! This kind of content encourages interaction, and interaction drives the SparkNotes Twitter page up in the algorithm.
After all, only two things in life are true:
1) We are all slaves to the algorithm. 2) Calzone is better than pizza.