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Mumbai Police – The Punishing Signal (2020)

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Synopsis

Mumbai Police and FCB Interface collaborated to teach Mumbai’s reckless honkers a lesson. Watch how a passive street signal turned into a Punishing Signal and taught Mumbaikars – how to #HonkResponsibly.

Review

A brilliantly creative way to get the attention of drivers in Mumbai. Known for honking their horns even when the traffic lights are red – they faced off against a clever bit of kit that reset the timer on the traffic lights if the noise goes above a certain level. A great stunt that would’ve made a bold point to those there on the day, and a fun piece of content to help the message reach those who weren’t.

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