Lo and behold, yet another Ad that gets a life simply by exaggerating the benefits. But they also use another great technique: make your brand the answer (to a relatable problem).
Every single scene in this Ad features a problem we can all relate to, and show’s Monzo solving it (in an exaggerated way, of course).
They’ve also worked in some great visual touches that raise a smile, too – the guy in a shop full of Colanders (a shop named, as we find out when the payment appears on his App, as Colander Barn); the table that literally splits into sections to represent a bill being split the same way. Light touches – but they all help.