Marmite’s marketing over the last couple of years has centred around the idea of turning ‘Marmite haters’ into ‘Marmite lovers’ via hypnosis. It’s a funny idea, and most of the ads they’ve released on the theme have been reasonably entertaining.
Sadly, none have blown us away (read: ‘none have made us laugh out loud’), and this is no exception.
To its credit, this little ten-second spot packs quite the visual punch thanks to its dancing squirrel and trippy visuals — the latter will be familiar to anyone who’s seen Marmite’s other mind control ads, and the former will be familiar to anyone who’s been to the local park.
We enjoyed the juxtaposition of hypnotic visuals with the not-at-all subtle voiceover and, as ever, the gag at the core of this campaign is strong enough to carry the slightly underwhelming comedy execution of the individual videos.
