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Lyft – Bad Boys For Life (2020)

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Synopsis

Will Smith surprises unsuspecting Lyft passengers with the ride of a lifetime – as part of a tie-in between Lyft and Will Smith’s new movie Bad Boys For Life.

Review

Recently, Hundai and Big Papi showed us how not to do celeb endorsements. Here, Will Smith and Lyft show exactly how it’s meant to be done. A great treatment full of funny ideas, the perfect pacing, and scores of extra gags added using GFX in the edit. Top marks from me! Great work, Will and Team Lyft.

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