In the week that Elon Musk unveiled his new Cybertruck, with it’s “shatterproof windows” that embarrassingly shattered during the demo – Lego were quick to respond.
A superb example of how to leverage a big news story, with a (funny) twist that ensures your brand becomes a part of the conversation.
More here: https://www.cnet.com/news/elon-musk-tesla-cybertruck-drives-snarky-lego-response/
