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Lego – Lego vs Tesla Tweet (2019)

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In the week that Elon Musk unveiled his new Cybertruck, with it’s “shatterproof windows” that embarrassingly shattered during the demo – Lego were quick to respond.

Funny Advert - Lego vs Tesla - 2019

A superb example of how to leverage a big news story, with a (funny) twist that ensures your brand becomes a part of the conversation.

More here: https://www.cnet.com/news/elon-musk-tesla-cybertruck-drives-snarky-lego-response/

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