The world’s only dedicated collection of funny branded social media posts, history’s funniest TV Commercials, hilarious Facebook Ads, side-splitting YouTube Adverts and delicious witty Print Advertising – all gathered together in one database.

Heroes, NHS – #StayHomeHeroes (2020)

Share This


This digital ad campaign was created by advertising agency Iris, for Heroes — the charity founded by NHS workers for NHS workers. It encourages the public to be #StayHomeHeroes during the coronavirus lockdown.


This campaign grabs the eye with bold colourful imagery and a strong, amusing core idea. The application of some light-touch humour helps it convey its vital message. In particular, note how the images with the strongest tag lines are those that obey the comedy ‘rule of three, such as:

‘Today Bex watched her favourite tiger documentary in the bath, ate pizza and shielded the UK against Covid-19, all at the same time.’

Listing three things Bex has been up to gives the ad rhythm, and draws attention to the main point — she shielded the UK against Covid-19. We would have preferred this tag line without the addition of ‘all at the same time’ (we can see that in the image, so no need for repetition that hinders the rhythm). However, bonus points are awarded for a topical reference to the recent smash hit Netflix series, Tiger King.

Check out the full range of heroic ads. Which is your favourite? Despite its slightly weaker tag line, we love Gemma — the Star Wars clone who swapped her blaster for a paint roller!


Join our mailing list and access our swipe file of awesome social posts you can model for your brand or business today.

Join over 500+ brands and content creators who use humour to captivate their audience thanks to our monthly delivery of 31 viral joke templates.

Discover the proven ‘4×4’ blueprint that skyrockets social media growth in any market.

Hire our A-list comedy writers to craft viral content that builds an engaged audience of ideal customers for your personal brand, start-up, or SME.

ENDLESS inspiration for AWESOME SOCIAL POSTS for your brand or business

If you’re ever stuck for social media inspiration, then do what the pros do…and swipe winning content ideas! But how do you know the right ideas to swipe? 

I’m going to show inside my personal swipe file of awesome social posts. 

Inside this file, I’ll show you hundreds of high-performing social posts from brands in countless niches – so you can see real-world examples of what’s working in the newsfeed RIGHT NOW…

…and use these as prompts for your own awesome content. 

PLUS – every month – for your pleasure and profit – I’ll be adding a fresh swipe file of standout brand-safe social posts that we’ve spotted out in the wild.

For each post, I’ll tell you why I love it and what YOU can learn from it.

Making it easy for you to reverse-engineer their success for your brand.