The world’s only dedicated collection of funny branded social media posts, history’s funniest TV Commercials, hilarious Facebook Ads, side-splitting YouTube Adverts and delicious witty Print Advertising – all gathered together in one database.

Coates Hire – When You Needa… (2020)

Share This


Creative agency The Royals (not to be confused with the troubled well-to-do family of the same name) crafted this integrated campaign for Coates Hire — an Australian equipment rental company.

Aimed at tradies (or tradespeople, to UK readers), it positions Coates as the one-stop shop for any and all jobs. When you needa…*insert whatever you need to get the job done*, it’s Coates to the rescue.


Household catastrophes are well-trodden ground in advertising, and the temptation is often to show homeowners in ‘panic mode’, before bringing the chaos to a halt with your brand.

Here, The Royals took a slightly different approach — and we respect that. The two lead characters (who recur across the different videos in the campaign) are tradies with a job to do, and they know they can rely on support from Coates Hire.

If the pipes burst on a British building site, we’d expect more F-bombs than a Samuel L. Jackson showreel — but these guys keep their stereotypically Aussie cool throughout (even when faced with a soggy ‘sanga’), and its their matter-of-fact, almost-nonchalant attitude that provides the humour.

This angle works wonders for conveying the brand message — we just wish it had been funnier. How? All together now…ESCALATION!

Now, it’s true that you don’t always have to take an idea to the extreme to get a laugh. But we’ve got a strong hunch that this ad’s comedy and messaging would’ve hit much harder if we’d seen these calm Aussies take on maintenance disasters of increasingly biblical proportions (why not roll out the VFX?) with little more than a shrug and a shout of ‘We needa…’


Join our mailing list and access our swipe file of awesome social posts you can model for your brand or business today.

Join over 500+ brands and content creators who use humour to captivate their audience thanks to our monthly delivery of 31 viral joke templates.

Discover the proven ‘4×4’ blueprint that skyrockets social media growth in any market.

Hire our A-list comedy writers to craft viral content that builds an engaged audience of ideal customers for your personal brand, start-up, or SME.

ENDLESS inspiration for AWESOME SOCIAL POSTS for your brand or business

If you’re ever stuck for social media inspiration, then do what the pros do…and swipe winning content ideas! But how do you know the right ideas to swipe? 

I’m going to show inside my personal swipe file of awesome social posts. 

Inside this file, I’ll show you hundreds of high-performing social posts from brands in countless niches – so you can see real-world examples of what’s working in the newsfeed RIGHT NOW…

…and use these as prompts for your own awesome content. 

PLUS – every month – for your pleasure and profit – I’ll be adding a fresh swipe file of standout brand-safe social posts that we’ve spotted out in the wild.

For each post, I’ll tell you why I love it and what YOU can learn from it.

Making it easy for you to reverse-engineer their success for your brand.