Set in the outback of Australia, a man is deathly ill in bed, and his friend calls the flying doctor. The doctor advises him to give him a cold drink, so he survives the time it will take for him to arrive. Having only one can of XXXX in the fridge, the man keeps the beer to himself, and tells his friend it doesn’t look good.
Being young, sweet and innocent, I never fully understood what was implied by the ‘XXXX’ but I still loved these adverts. Now being older and understanding exactly what they meant, the ads are even funnier. Great ads and a very memorable catchphrase.
‘Australians wouldn’t give a XXXX for anything else’
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