When we see brands getting comedy “wrong” on social media – it’s often because they’ve jumped the gun. They’re already trying to crack jokes before they’ve put any work into deciding what messaging those jokes need to convey.

The first thing we do when working with any new client is compile a detailed dossier covering everything there is to know about your brand, your products, your key messaging and your target audience.

We then identify angles on each of the above that present opportunities for different kinds (and tones) of humour.

If you want, we can even generate sample tweets to show you how these ideas would play out in practice – presented in a glossy PDF that’s boardroom-ready, so you can identify the jokes you would / wouldn’t love to see representing your brand online. Your choices then guide our creation of a final “Brand Sense of Humour” strategy, used to steer our work going forwards.