They’ve crafted jokes for Graham Norton, Sue Perkins, Jon Richardson, Al Murray, Judy Murray, Dermot O’Leary and even Professor Stephen Hawking. Now they’re here to help you and your brand win hearts and minds (and Likes and Shares) on social.
“Adam and the team at White Label Comedy did a wonderful job. They were easy to work with, quick to respond to our queries, and most importantly… they came up with funny and AMAZING content for us. Exactly what we needed. Would highly recommend them!”
These will be your bread and butter. The jokes that entertain and engage your audience. The jokes that they won’t be able to resist sharing. These are what keep you front of mind, and help your ideal customer sell themselves on buying from you, so that all you need to do is show up.
Perfect for Instagram, but these also work great on Facebook, Twitter and even LinkedIn – 10 of your jokes turned into an eye-catching on-brand text graphic.
For five of your posts we’ll go even further – creating a custom funny photoshop that illustrates the joke, and adds in extra layers of funny, for maximum impact.
It’s like a night talk show host’s opening monologue, but for all the news that matters in YOUR industry. 90 seconds of the big stories your audience cares about, with jokes woven throughout.
We’ll identify the news stories that matter most to your audience, and write a gag-packed 90 second script.
You can have either me or our in-house presenter Bethan front it. We’ll shoot it, cut it, and add graphics and subtitles – so that it lands in your inbox ready to post.
During our kick-off call, we’ll learn everything we can about you, your brand, and your current goals on social.
We’ll then assess what’s working well, and where there’s room for improvement – and will ensure that each and every piece of content we deliver is designed to nail one or more of your goals.
We’ll deliver that content along with a PDF that lays out our recommendations for your social media strategy going forwards – packed full of ideas that you can use even if you’re doing everything in-house.
10 of your posts are going to come with custom text graphics, and 5 will come with funny photoshops. For each of the rest – we’re going to give you a perfectly paired Adobe Stock image that will be pre-licensed, for you to use in any way you want.
Once the results are in, we’ll take your best performing post, and turn it into a mug – shipped direct to the office.
Fill the meeting room with tributes to the awesomely effective content you commissioned – and your impact will be immortalised. You’ll be remembered as the game-changing hero you are, long after that promotion that takes you up to the top floor.
“What can I say other than you did a brilliant job here. It was great getting a fresh perspective on the AromaSticks! We love all the ideas that you and the team came up with and we’re hard pressed to pick a favourite.”
A hive-mind of the UK’s best Comedy Writers, TV Producers and Advertising Creatives collaborating remotely – on-demand – to boost brands. Working via Ad Agencies, and also direct to brand – we craft deliciously funny branded content that engages audiences and makes them fall head over heels in love with you (and whatever product or service you’re selling).
Ok, ok – so we’re all prone to a bit of hyperbole. Just to prove it’s not misplaced – here are a selection of the TV and Radio shows our guys write for when they’re not writing for you.
Between us, we’ve written for everyone from Graham Norton and Sue Perkins to Jon Richardson, Al Murray, Judy Murray, Dermot O’Leary and even Professor Stephen Hawking.
“Adam is a top-class producer and creative. I’ve worked with him more times than I can remember, and it’s always a pleasure. White Label Comedy is fantastic at generating unique, clever and most importantly – funny – content that is filling a real gap in the market.”
Note: some of the content below is from our “Simulated Twitter Takeover” series – where we show brands who haven’t yet hired the hive-mind how much better life would be if they did.
So many brands forget the social in social media. Comedy doesn’t just entertain and engage – when done right, it drives conversation too.
Inside every joke is a “hidden truth”. If the joke you’ve crafted is a good fit for the audience you’re trying to reach, then not only will they laugh — they’ll respond, because the truth you’ve shone a light on is one that matters dearly to them.
People don’t want to buy from faceless brands waving coupons, vouchers and deals. They want to buy from brands with personality. Brands they feel an affinity to. A connection with.
Comedy content that’s tailored to your audience builds that connection, and keeps your brand front of mind – so that when the time comes for them to enter the consideration phase, they’ve already sold themselves on you and your offer.
Good marketing builds a human connection with an audience. It shows them that their world is your world. It demonstrates that we’re all in this together. And that’s important now, more than ever.
These aren’t just jokes – they’re proof that you understand our world, and what we’re going through right now. It’s content like this that makes us welcome you into our lives, and – more importantly – our social feeds
Two thirds of consumers will choose, switch to, avoid and even boycott brands based on where they stand on the issues that matter to us.
At the heart of every joke is a hidden truth – and you can use that hidden truth to make a point.
Whatever your brand’s tone, and values – there’s a way to turn any big story into a joke that takes a stand, and more chance of that stand gaining traction when you do.
The same techniques you use to write jokes can also be used to identify hidden truths and commonalities between your brand and literally anything else.
It’s surprisingly easy to take something everyone is talking about – and make your brand a part of the conversation. You’ll never be stuck for content ever again.
When we – as a brand – first share the joke, we’re telling a story about ourselves. But when our audience is motivated to share that story – because they found it funny – it becomes a story that they’re telling the world on our behalf.
A good joke doesn’t just entertain and engage – it turns every single one of your followers into an influencer, who will happily push your agenda free of charge.
As soon as you’ve made payment, you’ll be invited to schedule a kick-off call – our chance to get to know you, your brand, your messaging priorities, your audience – and what makes them tick.
We’ll then select a crack team of comedy writers whose experience, perspective and demographic makes them perfectly placed to generate content that engages and entertains your audience – and they get to work, marshalled by one of our Lead Writers.
We run every project in four phases.
Phase One is all about getting to know your audience. We gather intelligence and learn as much as we can about them: What are their beliefs and their motivations? What are their struggles and their pain points? What else is going on in their world right now?
Phase Two is all about picking the right topics. We generate a huge list of things your brand could talk about — these all relate to what we know about your audience and your brand’s values.
Phase Three is where the real magic happens. Over the course of a few days, our writers will between them generate hundreds of jokes and funny post ideas – each laser-focused on your audience, and their world.
You’ll only ever see the best 10-20% of this material.
Phase Four – our Lead Writer will then pick the very best pieces of content – and polish them, until they’re sure every single word is pulling its weight, and every single post has been optimised for maximum impact.
With the jokes in place, we get to work on any additional artwork and video content. Our graphic designers and video editors are all comedy writers themselves – so they know exactly how to craft a piece of content to make sure the punchline lands with maximum impact.
Either on, or before, our agreed delivery date – you’ll receive the copy for each and every post in a PDF, and a link to any additional assets sent via WeTransfer.
“Adam and his team have a mine of ideas and work quickly to turn them into quality material. His approach was fresh, creative and playful when needed, while being completely in tune with the needs of my corporate client.”
Our client was Guild Living – an independent living community with a difference.
They’re all about empowering older people, not patronising them – and they wanted a social media presence that would reflect that.
They hired White Label Comedy to craft a series of one-liners they could use on social media as part of an ongoing campaign.
The client’s page only had a modest following (1800 fans), but was already outpacing all cross-industry benchmarks in terms of Organic Engagement.
The average White Label Comedy post got 41.4% more Reactions, 8.8% more Comments, and 42.9% more Shares than the average in-house post. And – that’s just the average post. Some individual posts outperformed the in-house average on some metrics by over 600%.
But this client was already punching well above their weight. We wanted to extrapolate how much of an impact comedy content might have for the average brand on the platform – so we decided to compare our results to Statista’s most recent cross-industry engagement metrics
The average White Label Comedy post got 8x as much engagement as you’d expect for the average brand’s Page (according to Statista’s 2020 Q1 benchmarks).
And – that’s just the average post.
Total Engagements per post, as a percentage of a page’s followers: 3.41%
Expected Engagements per post (from a brand with 1,800 followers): 61.38
Total Engagements per post as a percentage of the page’s 1,800 followers: 27.43%
Total Engagements Per post: 493.69
Engagements compared to Statista’s 2020 Q1 benchmarks: 804% (8X)
Total Engagements: 1808
Engagements a percentage of page followers: 100.44%
Engagements compared to Statista’s 2020 Q1 benchmarks: 2946% (29X)
Total Engagements: 1378
Engagements a percentage of page followers: 76.56%
Engagements compared to Statista’s 2020 Q1 benchmarks: 2245% (22X)
Total Engagements: 1172
Engagements a percentage of page followers: 65.11%
Engagements compared to Statista’s 2020 Q1 benchmarks: 1909% (19X)
Disclaimer: Success on social depends on many different factors – so while the results in our case studies do demonstrate previous successes that we’re really proud of, they do not constitute any kind of guarantee in terms of the specific results you can expect. Every brand, brand message and audience is different.
“Adam and the team at White Label Comedy did a wonderful job. They were easy to work with, quick to respond to our queries, and most importantly… they came up with funny and AMAZING content for us. Exactly what we needed. Would highly recommend them!”
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No more putting time and energy you don’t have into content that fails to make an impact. With White Label Comedy on the case, you’ve got your feet up on the desk — watching the entertaining, engaging content roll in.
No more panicking when you’ve used up all your posts and can’t think of anything new worth saying. With a fresh White Label Comedy delivery in your inbox, you’ve got a pipeline of content that’s primed to turn a casual audience into an army of raving fans.
No more keeping your head down in team meetings hoping that no one asks you how well you’re doing on social. Instead, you’re keeping your head down trying to avoid yet another standing ovation celebrating the impact your content has had on the company’s bottom-line.
“I laughed myself sick! It’s not every day I thank a team for making me hurl. What a gift that is!”