We run every project in four phases.
Phase One is all about getting to know your audience. We gather intelligence and learn as much as we can about them: What are their beliefs and their motivations? What are their struggles and their pain points? What else is going on in their world right now?
Phase Two is all about picking the right topics. We generate a huge list of things your brand could talk about — these all relate to what we know about your audience and your brand’s values.
Phase Three is where the real magic happens. Over the course of a few days, our writers will between them generate hundreds of jokes and funny post ideas – each laser-focused on your audience, and their world.
You’ll only ever see the best 10-20% of this material.
Phase Four – our Lead Writer will then pick the very best pieces of content – and polish them, until they’re sure every single word is pulling its weight, and every single post has been optimised for maximum impact.