✓ What a joke actually “is” (and why they’re way easier to write for your brand than you think)
✓ How to embed your brand into your prospect’s brain (so that when it’s time to buy, you’re the one they think of).
✓ How to turn followers into influencers (and unlike the ones you’re currently paying – these influencers work for free).
✓ The secret to a great Hashtag Game (and how to make sure not only can everyone get involved, all roads lead back to you and your brand).
✓ Why “ask a silly question, get a silly answer” should be your new mantra (and how you can game the system to get an algorithmic boost).
✓ How to leverage another brand’s audience (in a way that benefits them, as well as you).
✓ Why bigger doesn’t always mean better (but does always mean funnier).
✓ The secret sauce inside every joke that makes them the best way – hands down – to show your audience you understand their world.
✓ How humour can help you breathe fresh life into stale content (already posted that same study 12 times this month? Using this tactic, it really will be 13th time lucky).
✓ How to turn breaking news into a record breaking week for you and the social team.
✓ Why consumers boycott brands who fail to take a stand (and how you can give them what they want and need, without putting your own reputation at risk).
✓ How to use humour to educate, inform and persuade (bringing about a change of opinion while we’re too busy being entertained to object.
Our comedy writers have crafted jokes for Graham Norton, Sue Perkins, Jon Richardson, Al Murray, Judy Murray, Dermot O’Leary and even Professor Stephen Hawking. Today they’ll teach you how to write jokes that paint your brand as the hero, and that your audience will adore.
I’m Adam Hunt – a TV Producer turned Copywriter who loves entertaining, engaging brands on social but hates how rarely it’s done well.
There’s an art to writing jokes that work for brands – and a science that makes sure the end result is on-brand, on-message and risk free.
I brought together the UK’s best comedy writers as the White Label Comedy Hive-Mind, to help brands of all shapes and sizes entertain, engage and sell.
Ok, ok – so we’re all prone to a bit of hyperbole. Just to prove it’s not misplaced – here are a selection of the TV and Radio shows our guys write for when they’re not writing for you.
Between us, we’ve written for everyone from Graham Norton and Sue Perkins to Jon Richardson, Al Murray, Judy Murray, Dermot O’Leary and even Professor Stephen Hawking.
We’re really excited by the methods we’ve developed – and right now, they’re yours for free.
That makes it even easier to say that if you’re not completely happy we’ll refund every single penny you’ve paid.