But consumers are so much more savvy than they used to be. Constantly bombarded by messages – it’s harder than ever for brands to break through
We’re used to having people try and sell us stuff. We’re savvy. Our guard stays up, unless you find a way to bring it down.
Paying more and more money, for less and less engagement.
Creating content that people don’t just engage with, but actively seek out.
People don’t want to buy from faceless brands waving coupons, vouchers and deals. They want to buy from brands with personality. Brands they feel an affinity to. A connection with.
Imagine a world where not only have you got your sales message hidden just far enough below the surface that our guard stays down and we stay receptive – the content goes viral.
So that you won’t just understand how to make your audience laugh – you’ll understand why.
Giving you five foolproof methods you can use to help your own brand find its funny
Understand what’s worked for the biggest brands around, and use their successes to plan your own.
Ok, ok – so we’re all prone to a bit of hyperbole. Just to prove it’s not misplaced – here are a selection of the TV and Radio shows our guys write for when they’re not writing for you.
Between us, we’ve written for everyone from Graham Norton and Sue Perkins to Jon Richardson, Al Murray, Judy Murray, Dermot O’Leary and even Professor Stephen Hawking.