Get Jokes That Sell: Funny Facebook Ads for just $197 $47 today (+ VAT where applicable)
“The best [advertising] ideas come as jokes. Make your thinking as funny as possible.” David Ogilvy (the godfather of advertising himself)
“Remember, every product and service can benefit from a touch of humor.” Gary Halbert (the prince of print)
“Humor is one of the most effective ways to sell.” Joe Sugarman (who built a 9-figure direct-response empire)
“Make your reader smile, and you’ve built a bridge of connection. Make them laugh, and you’ve paved a path to conversion.” Robert Collier (the OG of persuasion who built one of the biggest ad agencies ever)
Dude Wipes grew to $120M+ in annual revenue using bathroom humour while their ‘serious’ competitors struggled to gain traction.
Squatty Potty also turned bathroom humour into a 600% sales increase in one year.
SURREAL cereal disrupted the breakfast category by making cereal funny instead of following the tired “healthy breakfast” playbook.
Even B2B software companies like Motion are generating massive engagement and sales by ditching corporate speak for relatable humour.
The latest data shows 90% of consumers are more likely to remember a funny ad, and 72% would choose a humorous brand over the competition. Yet amazingly, only a small fraction of brands are actually using humour in their advertising.
Companies like Pit Viper have built cult followings by embracing humour while their competitors are still writing corporate apologies.
And no, these aren’t cherry-picked unicorns – this is what happens when you nail funny ads.
And right now, more brands are discovering this every single day…
…The ones who act fast are enjoying first-mover advantages in their industries, while their competitors are still trying to figure out why their boring ads keep getting more expensive and less effective.
Now, before you start thinking, “Great, now I need to turn my entire brand into a comedy show…” – take a breath.
You don’t have to become The Comedy Store of your industry to see results.
Even “serious” brands are discovering they can use tactical humour to spike engagement and sales without compromising their core brand identity.
Think of using comedy like seasoning – you don’t need to dump the entire spice rack into every dish. Sometimes, just a pinch of humour is all you need to make your message memorable.
Of course, if you want to run with it and make everything you do entertaining, then feel free. Just know you don’t have to – the choice is yours.
Now, here’s the thing…
This opportunity won’t last forever. Just like how you didn’t need a social presence before 2010, but today, your brand is essentially irrelevant without one – soon, entertaining ads will become the standard.
The only question is…
…Do you want to create fun ads now to capitalise on lower ad costs and higher conversions – or do you want to be scrambling to catch up when funny ads become the price of entry?
Well…
If you’re “getting it” and want in on the fun (and money), then…
But the fun doesn’t end here – no, no, no…
This short read covers our complete playbook for managing all our advertising budgets (the Ad spend our clients entrust us with, and the Ads that are spending my own cold hard cash).
And here’s what makes each of these Jokes That Sell work…
1. They use Relatable Truths specific to each industry
2. They follow our simple joke frameworks
3. They connect directly to the product’s or brand’s value proposition
Here’s what happened when real people used these exact frameworks…
The best part?
The brands who are embracing humour in their ads right now are enjoying unfair advantages that won’t last forever.
The longer you wait, the more of these benefits you’re missing out on…
Yep, while your competition is still debating whether they should ‘risk’ being funny, you could be capturing all the attention – and sales – in your market…
Just simple, repeatable frameworks that create Jokes That Sell.
First, let me show you some real results from one of our funnels – a front-end offer…
Now, let me do something shocking – and tell you the actual truth about these numbers.
Yes, these campaigns are profitable. And yes, I’m cherry-picking our winners.
Let me break this down…
By the end of month two you have $510 profit.
By the end of month three, you have $1,320 profit…
Now, this is where most gurus would tell you you’ve discovered a “digital ATM” and should start shopping for private islands…
But let’s keep it real.
But it all averages out…
(Side note: Every day you’re not using this system, you’re potentially leaving money like this on the table. Or worse – you’re giving your competitors the chance to beat you to it.)
And here’s what makes each of these Jokes That Sell work…
1. These new customers join our email list
2.We can offer them our other products ($20 to $1,000)
3. We can offer our services ($3,000/month to $15k+ /month)
4. On average, each subscriber is worth about $1 per month (Yes, that oddly round industry stat claiming you’ll make $1 per month per email subscriber you have is actually true – who knew…)
In other words…
I’m Adam Hunt, and I’ve got a confession to make…
I used to produce some of the UK’s biggest TV shows (BBC, ITV, Channel 4 – the works).
My speciality wasn’t creating comedy shows…
It was taking mind-numbingly boring content and turning it into must-watch TV.
(We’re talking features about stamp collecting, bird-watching, and – worst of all – Gary Barlow)
My secret? I discovered something that would later revolutionise how I approach advertising…
You see, you don’t need to be naturally funny to create content that makes people laugh AND take action.
You just need to understand what I call “Relatable Truths” – the building blocks of what I now call “Jokes That Sell.”
Let me take you back to my days producing The One Show – Britain’s most-watched chat show…
(And sometimes Britain’s most switched-off chat show, depending on what we were covering)
You’ve got millions of viewers watching…
Your segment about owl-spotting is about to start…
And your career depends on stopping viewers from changing the channel.
(No pressure, right?)
Our topics were about as exciting as:
Jam-making…
Bird-watching…
Potholes…
Stamp collecting…
Rubbish dumps…
And hanging around like a bad smell, Gary Barlow (The human equivalent of elevator music).
In other words – pure ratings poison.
But here’s where it gets interesting…
When I injected humour into these segments, something magical happened. The ratings stopped dropping during the “boring” segments.
Fast forward to 2019…
I’d given up the producer’s chair for a trendy standing desk – and was now creating ads for businesses…
And one particular client’s campaigns were proving to be about as successful as a chocolate teapot.
That’s when it hit me. If comedy could make people stick around for a 10-minute segment about potholes…
…It could definitely make them stop scrolling past our ads.
But here’s where I almost got it wrong…
You see, we started creating funny ads, and some of them got ‘break-the-calculator’ kind of results.
But others…
They bombed.
And that’s when I discovered something crucial…
The ads that worked weren’t just funny…
They tapped into what I now call “Relatable Truths.”
These are the things your audience:
And when you combine these Relatable Truths with simple joke formulas – you get what I call “Jokes That Sell.”
Once you know the formula, creating these jokes is easier than explaining to a client why their cousin’s neighbour’s dog shouldn’t design their logo.
Marketing experts don’t teach comedy because they don’t know how to break it down.
And comedy experts teach advanced techniques that you simply don’t need.
It’s like being told you need to be Gordon Ramsay to make a sandwich.
But here’s the truth…
Creating Jokes That Sell is more like following a recipe than becoming a chef.
And I’ll prove it to you right now…
Imagine we want to start our ad by showing that we understand marketers who feel overworked and like they can never switch off…
“Friends don’t let friends [X]”
Where ‘X’ represents the Relatable Truth we need to insert to complete the joke.
And in this case, I would tell you that X = a behaviour your audience might disapprove of, consider to be a mistake, or be embarrassed to be caught doing.
I’m sure you can think of many things that meet that criteria for overworked marketers (“Friends don’t let friends drink decaf” immediately springs to mind).
But let’s say you want to hone in on the difficulty that many marketers experience when trying to mentally switch off from work – even when we’re off the clock, and should be relaxing with friends or family. (Our office is right here in our pocket, after all… and it’ll only take a second, I swear…)
Then you might end up with something like…
“Friends don’t let friends check Ads Manager during Christmas dinner.”
No, it won’t get you a Netflix special.
But it will…
And now we can build our sales message around that joke – and use it to stand out.
I mean, just consider the difference between these two pieces of copy…
Marketers, let’s get on the same page here…
It’s about as engaging as the small print on an insurance product, isn’t it…)
“Marketers, let’s get on the same page here…
Here’s the part where I reveal my diabolical master plan…
That’s why I’ve priced this at less than you’ll spend on champagne the day you hit your first 5x ROAS.
Here’s the beautiful part – you don’t need to wade through 47 hours of training before seeing results.
Then, while that ad is busy making you money, you can explore the rest of the course at your leisure…
Now, if we’re using proper marketing maths, this system is technically priceless because when your Ads are winning – every cycle pumps out more profit than the last.
Yes, really. No, this isn’t the part where I reveal hidden costs or try to upsell you on my premium collection of marketing haikus.
Plus, you’re protected by our 30-day “No Questions Asked” guarantee. If you don’t love it, simply email us, and we’ll refund every penny.
Now, I could use the typical marketing tactics here…
Put up a countdown timer… create artificial scarcity… maybe throw in a bonus that ‘expires’ at midnight…
But let’s be real – those ‘today only’ offers have more comebacks than a 90s boy band.
Instead, let me show you what’s actually at stake…
But this window of opportunity is already starting to close…
The real scarcity isn’t in some artificial deadline…
…It’s in the rapidly shrinking window of time before funny ads become just another expensive ‘best practice’ – like how having upsells became the price of entry in digital marketing.
(And yes, there’s an upsell coming that’s more exciting than finding out your Friday afternoon meeting got cancelled)
Look, the question isn’t if this shift will happen…
…It’s whether you’ll be enjoying the profits of being an early adopter, or paying premium rates to play catch-up.
Now…
Click the button below to get your copy of Jokes That Sell: Funny Facebook Ads today.
Remember when everyone said ‘social media is just for kids’ and missed the opportunity to build massive followings when it was easy? Don’t let that be you with funny ads. The early adopter advantage is real – but it won’t last forever.
“The impact was profound. Turns out the content we created went viral. One achieved 37 million impressions on Twitter. It hit the front page of Reddit 3 times in one day…
…Overall it helped our Turn on the Subtitles campaign become the world’s largest literacy campaign…possibly EVER”
We use cookies to enhance your experience. By consenting, we can process data. Without consent, some features may not work properly.