How to use our “Relatability Matrix” to take over the world write brand-safe jokes that build an engaged audience of ideal customers in less than 90 days
(So, in other words, take over the world…)

I constantly get asked how our team consistently produces content that not only gets more engagement than anything our clients have posted before…
But also manages to build a highly responsive audience of their ideal customers – often quicker than they thought possible…
(Even the ones who’d give your father-in-law a run for his money in the “unrealistic expectations” Olympics…)
Like we did for Henry…

“The impact was profound. Turns out the content we created went viral. One achieved 37 million impressions on Twitter. It hit the front page of Reddit 3 times in one day…
…Overall it helped our Turn on the Subtitles campaign become the world’s largest literacy campaign…possibly EVER”
Henry Warren: Founder, TOTS - Innovator of the Year 2021
What’s the secret? Magic? A steady diet of assorted stimulants? A dark pact with the devil himself, one M. Zuckerberg? No…
The ‘secret’ basically comes down to the system me and my team of A-list comedy writers have built for crafting jokes that only attract ideal customers to our client’s social pages.
(While keeping out the miscellaneous riff-raff who were never going to buy anything anyway.)
The cornerstone of our system is our “Relatability Matrix” – our proprietary research methodology that tells us exactly what content – and even what specific phrases – your ideal customer LOVES to engage with.

And in the next few moments, I’ll show you exactly how it works, and why it’s so effective at building a following of ideal customers in any market*.
*With the sole exception of my local farmer’s market, from which I am still barred for reasons we don’t have time to go into but may or may not involve a sausage roll and an easily distracted alpaca…