Introducing Brian... The World's Only CustomGPT That Generates Funny Ad Creatives Proven To Convert Cold Traffic Into Customers
...because unlike most AI tools, Brian wasn't trained on Reddit threads about whether a hot dog is a sandwich. Instead, he was developed by our team of comedy-obsessed conversion experts, and...
trained on our proprietary comedy frameworks that turned $445K of ad spend into $1.8M in sales…
(PLUS, you can use these creatives across your marketing channels from Facebook content to fortune cookies, sales letters to shampoo labels - or anywhere else you fancy making people laugh AND buy)
Generate high-converting comedy creatives... in 3 simple steps
Step 1:
Pick a proven funny ad creative framework from our library, and share it with Brian...
Step 2:
Tell Brian a little about your business, and your goals...
Step 3:
Watch Brian write jokes in real-time... and then generate all the prompts you need to turn your favourites into winning Ad Creatives.
Yes - this works in any niche...
Career Coaching
Cosmetics
Guitar Lessons
Health and Fitness
Food and Drink
Business Coaching
Confidence Coaching
Parenting
Yes - even the boring niches...
Document Shredding
Screws and Fasteners
Wooden Pallets
Data Security
PLUS get hands-on help and support from me and my team during our weekly Comedy Creatives Club Zoom Calls
Plus, get FREE access to our Comedy Creatives Club. A weekly live Zoom session where our senior creative team – who’ve spent decades making brands funny AND profitable – will help turn our latest frameworks into winning ad creatives for your business.
(Because your brand deserves better than recycled memes and jokes about Mondays. Much better.)
Brian is already packed with 50+ proven frameworks for creating Jokes That Sell. We add 5 new conversion-focused frameworks every week (on Mondays at 10am, UK time).
Features What Makes Brian Distinctly Superior
Right then, let's show you exactly what's in the box…
AI-Powered Jokes That Sell
Brian is our customGPT inside of OpenAI’s ChatGPT and will create engaging, funny ad creatives specifically for YOUR business and YOUR audience.
Not random comedy – actual jokes designed to make the right people reach for their wallets faster than the office biscuit tin empties on Monday morning.
Library of 50+ Proven Joke Frameworks
Each framework has been battle-tested against insights from hundreds of campaigns. We’re talking:
- Problem/pain frameworks (for highlighting why your prospects' current solutions are giving them more headaches than a hangover at an EDM festival)
- Solution/desire frameworks (that make people actually WANT your stuff instead of using methods about as effective as a chocolate teapot in a sauna)
- Objection invalidation frameworks (for elegantly dismantling every "but..." without making your prospects feel foolish)
- Direct offer frameworks (for creating urgency without sounding like you're flogging miracle cures at a discount store)
5 Shiny New Frameworks Every Week
Brian never runs dry – we continuously add new, tested frameworks to his collection, ensuring your marketing never feels stale or repetitive.
(Unlike those corporate approval processes where your brilliant headline dies a slow death by committee and emerges as “Introducing Our New Solution™”)
Multiple Visual Creation Options
Turn Brian’s jokes into scroll-stopping visuals using either ChatGPT’s sophisticated new image capabilities or our proven Canva templates.
(It’s like having two art directors for the price of none)
Chat Directly with Brian
No endless onboarding surveys or a degree in ‘prompt engineering’ required…
Simply tell Brian about your offer and ideal customer, and he’ll start creating the perfect jokes by asking the right questions and responding to your feedback.
(Like a creative director who actually creates instead of just collecting scarves)
Creative Director Prompt Library
Access our internal collection of power-prompts that help you get even more out of Brian.
Our collection of expert prompts helps you guide Brian like a seasoned creative director.
(Like having our senior creative team’s secret playbook – minus their coffee addiction and obscure film references)
Repurposable Content
While Brian’s main focus is creating profitable ad campaigns, every joke framework can be adapted across multiple channels – from organic social to emails, sales pages, and more.
Creating a consistent stream of engagement across your entire marketing ecosystem.
(It’s like having a content multiplication machine that actually works – unlike that “viral content strategy” your intern found on YouTube.)
FREE Access To Our Comedy Creatives Club
Weekly Zoom sessions where our senior creative team walks you through our latest frameworks and helps you adapt them for YOUR brand. We’ll work with you live to craft winning ad creatives, answer your questions, and make sure you’re getting the most out of every framework.
Look, Brian is excellent, but sometimes you want to speak to a real human. That’s what these sessions are for. Think of it as having your own comedy writers’ room. (without needing to stockpile enough biscuits to survive the apocalypse.)
Simply turn up, and we’ll help you turn our latest frameworks into profitable ads for your brand.
Elise
I’m LOVING it! I’m currently on a road trip and actually met up with a long time client. I showed her the posts i’ve created so far and she was laughing sooooo hard! … I’m definitely not a comedy writer, but i’ve created posts that i’ll be able to use again and again that are actually funny and shareable.
Carol
Just want to say that I LOVED today’s session. I’m not only going to have way less stress preparing content but I’m actually going to have some AMAZING content and I’m totally excited about it. Thank you. So happy I subscribed to the membership.
Georganne
Seeing how other people write their jokes is SO helpful for inspiring new ideas!
Antonio
I’m loving this months templates! I can’t wait to jump on the zoom. Even if it means getting up at 4.30am 😪
Samantha
LOL! That was awesome Adam and Team. Hugely helpful having you walk through the gags and tweak, improve and power them up!
Pricing
Here's Everything You Get When You Join Today:
- Access 50+ proven joke frameworks that actually drive sales (no "that's what she said" jokes in sight)
- Generate unlimited funny ad creatives that convert (faster than your CEO can say "make it viral")
- Join weekly live sessions with our senior creative team (like having your own comedy writers' room, minus the empty pizza boxes)
- Get 5 new conversion-focused frameworks every week (fresh material, automatically)
- Access our internal prompt library (the same ones we use to craft winning campaigns, minus the coffee-stained notepads)
- Transform boring brand messages into scroll-stopping content (goodbye, corporate buzzword bingo)
- Turn dry product features into engaging ad copy (that doesn't sound like it was approved by a committee)
- Access our full library of winning examples (tested on millions in ad spend)
- Perfect for both in-house teams and agencies (scale your funny without scaling your headcount)
- Use across all your marketing channels (from ads to emails to landing pages)
- Adapt frameworks for any industry (yes, even the boring ones)
- Generate multiple variations of each ad (A/B testing just got way more entertaining)
- Risk-free 30-day money-back guarantee (no awkward questions asked)
- Cancel anytime (we're confident, not clingy)
For the next 7 days, get complete access to everything Brian offers for just $7.
Create as many funny ad creatives as you want.
Test them with your audience.
See the results for yourself.
Brian is already packed with 50+ proven frameworks for creating Jokes That Sell. We add 5 new conversion-focused frameworks every week (on Mondays at 10am, UK time).
There's something strange about the world's most successful ad campaigns...
(No, not that they’re currently being condensed into Twitter threads by “marketing experts” who think A/B testing means choosing between two different Lambo poses.)
You see, when you study what marketing legends like Ogilvy, Halbert, Sugarman, and Collier said in their private interviews and speeches – there’s one element they consistently praised as “the most effective way to sell”…
…Comedy.
David Ogilvy (the godfather of advertising himself) said it directly:
“The best ideas come as jokes. Make your thinking as funny as possible.”
Joe Sugarman (who built a 9-figure direct-response empire) agreed:
“Humor is one of the most effective ways to sell.”
(Which explains why his ads were busy making millions while everyone else was putting prospects to sleep.)
Robert Collier (the OG of persuasion who built one of the biggest ad agencies ever) put it best:
“Make your reader smile, and you’ve built a bridge of connection. Make them laugh, and you’ve paved a path to conversion.”
(The man literally wrote the book on persuasion. And THIS was his secret weapon.)
And that's where Brian comes in - our AI marketing assistant who crafts humour that converts.
While other AI tools were busy writing mediocre poetry and trying to understand why anyone would dip fries in milkshakes…
Brian was exclusively trained on White Label Comedy’s proprietary frameworks and processes – the same ones we’ve spent 6 years developing and using to train elite comedy writers in the art of conversion.
(No, you can’t get these frameworks anywhere else. Trust us, we checked. Extensively. With lawyers.)
These aren’t random comedy techniques. They’re proven systems that have generated millions in revenue across dozens of industries since 2019.
And now, in just 30 seconds, Brian creates scroll-stopping, side-splitting ad creatives that don’t just entertain – they drive sales.
Simply select from our library of 50+ proven joke frameworks, upload your chosen framework to Brian (our customGPT in ChatGPT), tell him about your product and audience, and watch as he delivers everything you need to whip up multiple high-converting ad creatives…
…Faster than your marketing department can form a committee to discuss “potentially considering the theoretical possibility of perhaps being funny someday, maybe”.
No comedy writing skills required.
No expensive creative teams.
No hit-or-miss guesswork.
Just humour engineered for ROI.
Begin Your Journey to Profitable Marketing Campaigns With Brian…
…Our CustomGPT That's Been Trained by the Same Team Behind Record-Breaking Campaigns for 7, 8 and 9-Figure Brands
(Because throwing spaghetti at the walls and claiming you’re"testing multiple channels" isn't helping anyone... and it's ruining your walls.)
(That’s roughly the population of Canada, if every Canadian simultaneously decided your product was more interesting than hockey and maple syrup combined)
(I guess their marketing teams are too busy writing LinkedIn posts about resilience to notice nobody’s reading them)
(Proving that even tinned pies can achieve viral fame with the right joke – a sentence no one ever expected to write)
(The kind of numbers that make your CFO stop asking, “Do we really need a marketing budget?”)
The Sophisticated Science Behind Brian's Wit
If you’re reading this, you already understand that humour isn’t just a “nice to have” in modern marketing…
It’s becoming the price of entry for getting any attention at all.
But here’s what most people haven’t figured out yet…
There’s a massive difference between “trying to be funny” and crafting jokes that actually drive sales.
Most businesses trying to be funny make the same critical mistake…
They focus on being clever instead of being relatable.
Meanwhile, their conversion rates are so low they’ve started receiving sympathy cards from submarine captains.
Here’s something most marketers don’t know about jokes…
(Besides the fact that calling yourself a “marketing ninja” isn’t funny it’s cringe.)
Every joke that actually SELLS has three critical parts:
- The setup (creates context)
- The punchline (creates surprise)
- The subtext (creates meaning... and deposits money in your bank account)
But here’s where it gets interesting…
People don’t actually laugh at the punchline.
They laugh at the SUBTEXT.
That “aha moment” when they figure out what the joke REALLY means.
And when someone laughs at your joke…
They’re not just enjoying it.
They’re subconsciously AGREEING with the message behind it.
This is the psychological key that turns ordinary humour into what we call “Jokes That Sell.”
When your joke’s subtext perfectly aligns with your marketing message…
Every laugh becomes a moment of agreement with your sales argument.
Which means every time someone chuckles at your ad…
They’re not just being entertained…
They’re being sold to with surgical precision.
(While thinking it was their brilliant idea all along.)
It’s like inception…
…Except instead of planting ideas in dreams, you’re planting sales messages in laughs.
(And your budget won’t need to be stolen from a billionaire’s vault.)
After analysing six years’ worth of data from our most successful funny ads that drove millions in sales, we meticulously trained Brian on what works.
(So no, we didn’t just feed him every episode of Friends and hope for the best… though he does occasionally make jokes about being “on a break” with Alexa.)
These aren’t random comedy techniques pulled from a TikTok influencer’s “How To Be Funny” course.
They’re proven frameworks based on real campaigns that generated millions in revenue across dozens of industries.
We’ve organised Brian’s 50+ joke frameworks into four strategic categories, each designed to address a specific part of the buyer’s journey:
1. Problem/Pain Frameworks
These jokes highlight frustrations, challenges, or pain points your audience experiences. When someone laughs at these jokes, they’re actually agreeing that:
- This problem exists
- It's significant enough to negatively affect their lives
- It deserves a solution (yours)
(*cough* kind of like how you’re nodding along to this sales letter right now *cough*)
2. Solution/Desire Frameworks
These jokes showcase the benefits and outcomes of your approach. When someone laughs at these jokes, they’re subconsciously agreeing that:
- Your solution makes sense
- The benefits are desirable
- The transformation is worth pursuing (hint-hint, even if it means admitting your current marketing is about as effective as a screen door on a submarine *wink*)
3. Objection Invalidation Frameworks
These jokes preemptively address doubts or reasons why someone might not buy. When someone laughs at these jokes, they’re actually agreeing that:
- Common alternatives are inadequate (*cough* every ‘make $10k/month in your pants’ course that’s just $17 tOdAy - oh, plus a lifetime of spam*cough*)
- Their hesitations may be unfounded
- The time to act is now (*nudge* not after another quarter of ads that are about as effective as a chocolate fireguard *nudge*)
4. Direct Offer Frameworks
These jokes create urgency and excitement around taking action. When someone laughs at these jokes, they’re subconsciously agreeing that:
- Your offer presents a unique opportunity
- The value proposition is compelling
- Not acting would mean missing out (*wink* like pretending your current marketing strategy isn't putting prospects to sleep faster than a 3-hour compliance training *wink, wink, nudge, nudge*)
The result?
Ads that don’t just entertain — they drive buyers toward the sale faster than an unattended pizza disappears from the office break room.
(RIP my lunch.)
Why Sophisticated Humour Is No Longer Optional
The market has shifted dramatically toward humorous content, and the data proves it:
- Traditional brand content is seeing engagement rates plummet by up to 82% year-over-year (falling faster than a TikTok star’s relevance the day they turn 26)
- For non-personality-driven content, attention spans have dropped to just 2.5 seconds (exactly how long it takes your prospect to decide between your boring ad and a cat video. Spoiler alert - Moggy wins every time)
- According to Adweek, funny ads increase sales by an average of 18% (that's worth billions for the major brands they studied)
- The Marketing Science Institute found humorous ads are 27% more likely to drive purchases (while stuffy, corporate-approved messaging drives approximately 0% of anything except spontaneous narcolepsy)
- Sharethrough's analysis of billions in ad spend shows funny ads get 3x more shares and 2x more sales (while boring ads get shared about as often as Sharon from Accounting's '20 Fun Facts About Excel' email)
Real-world brand success stories:
Squatty Potty: 600% sales increase in one year using humour as their primary marketing strategy (I heard toilet manufacturers are now frantically searching for mythical creatures to endorse their products)
Purple Mattress: Grew from $65M to $187M in just one year with comedy-centric campaigns that involved eggs, a Goldilocks character, and precisely zero sleep experts in white lab coats
Chatbooks: Scaled from $1M to $30M in two years through humour-driven advertising featuring a refreshingly real mum rather than perfectly dressed models with immaculate homes
Poo-Pourri: Jumped from $8M to $27M in one year using toilet humour that converts
Death Wish Coffee: Achieved a staggering 12,000% sales spike that literally broke their website (and caused venture capitalists up and down the country to spit out their artisanal cold brew all over their chequebooks)
The difference is clear:
Early adopters of strategic humour are seeing engagement rates 13x higher than their competitors. Their funny ads get shared, giving them free media exposure on top of their paid placements…
…Plus, they’re converting cold traffic into customers better than ever while their competitors are still debating whether they should ‘risk’ being funny (as if the real risk isn’t becoming so invisible that prospects immediately forget your brand the moment they scroll past your ad).
Here’s the thing, though…
This opportunity won’t last forever.
Just like how you didn’t need a social presence before 2010, but today your brand is essentially invisible without one – soon, entertaining ads will become the standard.
The only question is, do you want to create fun ads now to capitalise on lower ad costs and higher conversions – or do you want to be scrambling to catch up when funny ads become the price of entry?
(Like those businesses who insisted “social media is just for teenagers” and are now paying consultants thousands to help them figure out why their first TikTok got three views… all from their own account.)
Right now, brands using strategic humour still have a massive competitive advantage.
But that window is closing with alarming speed (faster than your carefully crafted brand guidelines get ignored by the sales team).
Every day, more businesses are discovering that humour isn’t just a “nice to have” – it’s becoming essential for breaking through the noise.
In 30 days from now, you could be:
- Watching your engagement rates climb day after day
- Seeing your team energised by the daily flood of positive responses to your wit
- Actually ENJOYING your marketing again (remember when you used to like your job?)
- Watching your competitors frantically trying (and failing) to copy your unique style
- Seeing a positive ROI from marketing campaigns that are actually profitable
Or you could be in exactly the same place you are right now — struggling to stand out in an increasingly crowded and expensive digital landscape…
…watching from the sidelines as your competitors figure this out first – and start hoovering up market share like a Dyson that’s just shotgunned a six-pack of Red Bull. So while we could sell Brian with a special offer and a countdown timer…
…the real scarcity isn’t in some artificial deadline…
…It’s in the rapidly shrinking window of time before funny ads become just another expensive “best practice” – like how content marketing went from ‘optional’ to ‘essential’ to ‘posting inspirational quotes over stock photos isn’t a content strategy…’
Brian Is Perfect For
Marketers Who:
- Know humour could be their competitive advantage but struggle to create it consistently (and are tired of pretending their marketing team's variations on 'keep calm and...' qualify as wit)
- Are already juggling more tasks than a circus performer with ADHD (and operating on about as much sleep as an agency creative during pitch week)
- Have watched engagement rates drop while ad costs climb at an alarming rate (like watching your marketing budget disappear faster than the last chocolate biscuit in a client meeting)
- Don't want to be just another voice in the marketing echo chamber where everyone shouts the same empty promises with increasing desperation (“REVOLUTIONARY APPROACH!” “GAME-CHANGING SYSTEM!” “PARADIGM-SHIFTING STRATEGY!” – sound familiar?)
- Want their ads to actually drive profitable marketing campaigns instead of just collecting vanity metrics (Because last time we checked, LinkedIn likes don't pay the bills)
Brian is Not For Marketers Who:
- Still think "top tips" and "how to" templates count as engaging content (You know the type - "10 Ways To CRUSH Your Marketing Goals!" followed by advice so generic it could've been written by a magic 8-ball)
- Have zero desire to stand out from their competition (Unless you're running a witness protection program, invisibility probably isn't the best marketing strategy)
- Think "professional" has to mean "boring" (Despite all evidence showing that approach is about as effective as teaching meditation to a sugar-rushed toddler)
- Are perfectly content with their declining engagement rates and rising ad costs (Some people enjoy explaining disappointing sales figures and a negative ROI in quarterly reviews. These people also think paper cuts are 'character building.')
The Guarantee
Let me cut to the chase…
We’re so confident in Brian’s abilities that along with the $7 trial, you can use Brian for 30 days, and if you’re not completely satisfied for any reason (or no reason at all), just let us know and we’ll refund every penny. No questions asked.
No complicated conditions. No “but you didn’t try hard enough” excuses. Just a simple “if you don’t love it, you don’t pay for it” promise.
Trial, monthly or yearly fee, it doesn’t matter – let us know within 30 days, and we’ll issue a full refund.
(Because life’s too short for guarantee-small-print that reads like a legal thriller without the thrills.)
Try Brian For Just $7
For the next 7 days, get complete access to Brian’s full suite of AI capabilities for just $7.
Create as many funny ad creatives as you want. Test them with your audience. See the results for yourself.
After your 7-day trial, you’ll automatically continue at either $97/month or $495/year (equivalent to $42/month) – your choice.
Brian is already packed with 50+ proven frameworks for creating Jokes That Sell. We add 5 new conversion-focused frameworks every week (on Mondays at 10am, UK time).
Remember, while you’re reading this, your competitors are getting closer to figuring out that funny ads are one of the fastest way to scale a company in today’s market.
But if you act now, you could literally have your first profitable funny ad running in under an hour, capturing attention and sales… while they’re still writing ads that make the terms and conditions on your insurance policy look like beach holiday reading.
Remember, when Brian gives you funny ad creatives, they aren’t just about getting laughs – it’s about creating content people actually want to engage with…
…Every time someone laughs at your marketing, they’re subconsciously agreeing with the underlying message – and that’s how Brian crafts Jokes That Sell.
Try Brian for just $7 today and experience the difference that strategic humour can make in your business.
FAQ
Can Brian's AI truly understand sophisticated humour?
Brian isn’t just trained on generic comedy – he’s been programmed with proprietary frameworks that have generated millions in sales.
He creates strategic humour designed to drive specific marketing goals, not just random jokes about monkeys wearing hats (though he can do that too, if your brand does require sartorial primate comedy).
Unlike other AI tools that simply try to be “generally funny,” Brian is built on the exact joke frameworks we’ve proven drive sales across hundreds of campaigns.
What if I'm not naturally witty?
That’s exactly why Brian exists. His system doesn’t require you to be funny – he handles that part for you.
All you need to do is provide basic information about your brand and audience, then let Brian create your funny ad creatives, AKA Jokes That Sell.
You don’t need comedy skills, just knowledge of what you’re selling and who you’re selling to. Brian does the sophisticated heavy lifting while you take all the credit.
(Think of it as having a ghostwriter for your sense of humour.)
Will Brian work for my specific industry?
Brian’s frameworks have been successfully deployed across dozens of industries – financial services, healthcare, B2B software, e-commerce, diabetes products, professional services – you name it.
Every framework Brian has works in any industry.
In fact, the more “serious” your industry, the bigger advantage you’ll have when you break the pattern of boring, forgettable marketing that puts prospects to sleep faster than an accountant reading bedtime stories from the tax code.
How is Brian different from ChatGPT or other AI tools?
Generic AI tools don’t understand the specific psychology of humour that drives sales. They might generate jokes, but they won’t create strategic humour with a subtext that aligns with your marketing goals.
Brian lives inside ChatGPT but thinks outside the box. He’s custom-trained on our frameworks specifically designed to convert, not just entertain. He understands the relationship between humour and purchasing psychology in a way general AI simply cannot comprehend (because they don’t have access to our IP).
The difference is like asking who’d make a better meal – Gordon Ramsay or someone who’s memorised all the recipes but has never turned on an oven.
What if I don't appreciate the jokes Brian creates?
Brian’s interface allows you to refine and adjust the output until it matches your brand voice perfectly.
You’re never stuck with the first joke written – you can iterate until Brian delivers exactly what your brand requires.
(Like having an eager-to-please comedy writer on staff – but this one doesn’t need to step away for a little cry between revisions.)
Plus, with 50+ frameworks to choose from (and 5 new ones added weekly), you’ll always find approaches that work for your specific needs and particular comedic sensibilities.
What about data privacy and security?
Your data is protected by the most advanced encryption and security practices known to AI man. Everything you share with Brian stays between you and Brian.
(Because while we love sharing jokes, we’re very serious about keeping your data private. Like a vault guard who moonlights as a stand-up comedian.)
Do I need a paid ChatGPT account to use Brian?
Yes, you’ll need a ChatGPT Plus account ($20/month) to access Brian.
That’s on top of your subscription with us – but since Brian helps you create converting ad campaigns without hiring a creative team, it’s still cheaper than your designer’s coffee budget.
Can my team use Brian, too?
Each account comes with one login. If you need multiple users, please contact us for team pricing options here: [email protected].
(Though nothing stops you from gathering around a screen together – Brian loves an audience.)
Try Brian For Just $7
For the next 7 days, get complete access to Brian’s full suite of AI capabilities for just $7.
Create as many funny ad creatives as you want. Test them with your audience. See the results for yourself.
After your 7-day trial, you’ll automatically continue at either $97/month or $495/year (equivalent to $42/month) – your choice.