Free with your copy of Brands Against Mundanity

An On-Demand Webinar from White Label Comedy

How to use Comedy Content to supercharge engagement and reach on social - without risking your brand's reputation

Our comedy writers have written for these award-winning shows.

Learn their methods, and help your brand entertain, engage and sell

In this free training we'll uncover:

The one thing all social platforms value over and above Ad Revenue

And how you can use it to your advantage, give your own audience what they want, boost your organic reach, and get a better deal on paid reach too.

It used to be so much easier for brands on social. We’ll walk you through the birth of the dreaded algorithms, what those algorithms are actually trying to achieve, and what that means for you and your brand today.

The Psychology of Comedy

And why it has such a profound effect on how much your audience know, like and trust your brand.

You already know that comedy content is entertaining and engaging – but there’s so much more to it than that. 

  • Find out why it is that comedy gets your audience talking.
  • Discover how comedy can help you sell without ever actually “selling”.
  • Understand why a good sense of humour makes us like brands so much more.
  • See how comedy can help you take a stand on the issues that matter to your audience – safely.
  • Learn how the comedians lens lets you look at stale content with fresh eyes.
  • And find out how you can use comedy content to turn your followers into influencers – but ones who’ll happily spread your message free of charge.

The White Label Comedy BSOH (Brand Sense of Humour) Breakdown Matrix

The foolproof way to break down ANY BRAND and its audience into the ingredients you need to write jokes that have ZERO chance of backfiring.

The "Constructed Contrasts" Joke Writing Method

A super simple technique for turning those ingredients into jokes that entertain, engage and sell – so simple ANYONE can follow it.

Combining marketing and comedy is 50% art, and 50% science. The art, you have to get good at over time – there’s no substitute for experience. But the science? Well that, we can teach.

Arm yourself with our easy-to-follow four-step method that identifies similarities and differences between your brand and anything else in the world (a news story, a relatable truth, or even a rival brand) and then turns those similarities and differences into jokes your audience will go crazy for.

In just 60 minutes time you'll be ready to entertain, engage and sell on social

Our comedy writers have crafted jokes for Graham Norton, Sue Perkins, Jon Richardson, Al Murray, Judy Murray, Dermot O’Leary and even Professor Stephen Hawking. Today they’ll teach you how to write jokes that paint your brand as the hero, and that your audience will adore.

Who We Are

I’m Adam Hunt – a TV Producer turned Copywriter who loves entertaining, engaging brands on social but hates how rarely it’s done well.

There’s an art to writing jokes that work for brands – and a science that makes sure the end result is on-brand, on-message and risk free.

I brought together the UK’s best comedy writers as the White Label Comedy Hive-Mind, to help brands of all shapes and sizes entertain, engage and sell.

Are they REALLY the UK's best?

Ok, ok – so we’re all prone to a bit of hyperbole. Just to prove it’s not misplaced – here are a selection of the TV and Radio shows our guys write for when they’re not writing for you.

Between us, we’ve written for everyone from Graham Norton and Sue Perkins to Jon Richardson, Al Murray, Judy Murray, Dermot O’Leary and even Professor Stephen Hawking.

Is comedy content right for us?

Here's a handy quiz to help you decide

Would you rather:

Bore your audience to tears?
Move your audience to action?
Put time and energy you don't have spare into content that's going to flop anyway?
Put zero time and energy into content that's all set to entertain, engage and sell?
Have to keep your head down in meetings hoping no one asks about your social media ROI and your team's cost to the business?
Have to keep your head down in meetings to avoid yet another standing ovation thanks to the impact your content has had on the business?


Satisfaction Guaranteed

We’re really excited by the methods we’ve developed – and right now, they’re yours for free. 

That makes it even easier to say that if you’re not completely happy we’ll refund every single penny you’ve paid.

Get ready to entertain, engage and sell

How to use Comedy Content to supercharge engagement and reach on social - without risking your brand's reputation