The agency behind some of the internet's funniest brands reveals...
How to quickly and easily turn your audience's relatable truths and strongly held beliefs into viral-worthy content to rapidly grow an audience of ideal customers excited to be sold to...
(+ VAT where applicable. Subscription renews at $27 per month. Cancel any time)
Now you can...
✅ Create a month's worth of content in barely any time at all (freeing up valuable hours that you and your colleagues will quickly fill with celebratory lunches toasting your newfound social success...)
✅ Make sure that content gets in front of the right audience (so that your notifications are filled with comments, likes and shares from you ideal customers - not your Auntie Sue...)
✅ Entertain your new audience with content that reflects their biggest struggles (so that even before you've pitched them anything, they've started to sell themselves on the idea that you're the solution they need).
...all while creating content your audience actually wants to consume (because that's what builds your business an army of raving fans)
(+ VAT where applicable. Subscription renews at $27 per month. Cancel any time)
When you sign up today for just $3 you'll get...
31 Fill-in-the-blanks viral joke templates every month
Just fill in the blanks with your audience’s Relatable Truths and Strongly Held Beliefs – and as if by magic, a brand-safe joke appears.
It’s a joke that reflects them, and their worldview – so they won’t be able to resist liking, commenting and sharing with their own audience – amplifying your message.
Easy to follow trainings to get you up and running (and writing your first joke) in minutes
Creating entertaining, engaging content that your audience will love is so much easier than you’d think.
The first video in our training series is just 8 minutes long – and by the end of it you will have written your very first joke.
(Even if you’ve never written a joke, or even created a social post, before).
Ready-to-reversion Canva Templates
No need to spend hours creating artwork (or giving rounds and rounds of feedback to your team on each post) – our ready-to-reversion Canva templates let you create on-brand assets at lightning speed.
A LIVE monthly 'Write With Us' Zoom call where you can get feedback, edits and punch-ups from me and my team of top comedy writers
if you get stuck with any of the frameworks – just jump on our monthly call and we’ll help you craft content your ideal audience is almost guaranteed to love.
BONUS ONE: Speed Read Your Audience (usually $97)
During this training, you’ll discover:
- The secret to unearthing your customers’ unspoken fears and desires - giving you a treasure trove of ‘hot button’ content triggers, you can tap into whenever you create content.
- The messaging cues that let you turn your prospects’ ‘Not Today, Thanks’ into a ‘Hell Yes!’ - without resorting to sledgehammer-style promos, or uncomfortable sales tactics.
- The exact customer discovery questionnaire we use to rapidly uncover our customers’ fears and desires - Snag your copy and use it to crank out entertaining, engaging content in minutes.
Through this training, you’ll discover all your customers’ Relatable Truths, providing you with an endless stream of different angles you can use with each and every Brands Against Mundanity Monthly post prompt.
We charge our Done For You clients up to $2,495 to create their Relatability Matrix, but…
Speed Read Your Audience will show you how to have your ideal customer create your Relatability Matrix for you – and you’ll get it for FREE when you join Brands Against Mundanity Monthly today.
BONUS TWO: Selling With Story Masterclass (usually $97)
During this training, you’ll discover:
- How to turn your audience’s opinions and beliefs into magnetic stories that boost engagement and increase sales.
- My proven 5-step process for crafting entertaining, engaging story posts in minutes
- How to seamlessly segue from story to sale - without breaking your story’s relationship-building magic spell
This is game-changing for creating entertaining, longer-form content on any platform. And ESSENTIAL for anyone building their brand on platforms like LinkedIn, Facebook and Instagram.
Our Done For You clients pay a minimum of $3,000 a month for story-based content like this. Our Selling With Story Masterclass will show you how to create your own for FREE, when you join Brands Against Mundanity Monthly today.
BONUS THREE: My 'Swipe File' of awesome posts from brands who are smashing it (Priceless)
- A swipe file of the best comedy-powered social posts from around the globe to inspire your own content
- Detailed analysis of why it works so you know the strategies that are working NOW
- Breakdown on how to use the idea for yourself and what pitfalls to avoid
Always know what branded content is getting the most engagement, why it’s working so well, and how to use it for your own social content.
Using our templates, you can create a month's worth of content in just a couple of hours...
...giving you more time to focus on the million and one other tasks on your never-ending to-do list (or, you know, just allowing you to finish on time for once...)
(+ VAT where applicable. Subscription renews at $27 per month. Cancel any time)
Take a sneak peek inside a typical monthly set of viral post templates...
Brands Against Mundanity Monthly is an exclusive monthly delivery of 31 hilarious fill-in-the-blanks social media templates – sent straight to your inbox. (Or any inbox you like. To be fair, it’d make a great Mother’s Day gift.)
You can use each set of templates to craft brand-safe jokes that make great standalone posts…
AND perfect engagement magnets that draw attention to your important announcements and brand messages.
They’re precision-crafted by my team of A-List TV Comedy Writers (plus one who’s technically B-List but is REALLY good at going to get coffee) – and include an EXPLOSIVE mix of:
Memes
Text Jokes
Graph Gags
And more...
And remember - if you ever get stuck filling them in, our monthly 'Write With Us' calls are there to help you get unstuck
(+ VAT where applicable. Subscription renews at $27 per month. Cancel any time)
Introducing White Label Comedy's Creative Director Adam Hunt...
BBC TV Producer Turned
Viral Content Creator
I’m Adam Hunt. I used to be a TV Producer – in charge of some of the UK’s biggest shows on the BBC, ITV and Channel 4. (An amazing job, even if I did occasionally find myself in a room with James C*rden…)
But now, as the Creative Director of White Label Comedy, I help brands and businesses make viral content for social media.
Me and my team use comedy as our content creation secret weapon – to transform any social media account from humdrum… to a thrumming hive of engagement.
And now we’ve created a super simple system anyone can use to create entertaining, engaging content in a matter of minutes – even if you’ve never written a joke before.
It’s so much more effective than the “Value Posts” model every half-baked Guru seems to be teaching right now – and here’s why.
What happens when the worlds of TV, Marketing and Psychology are (accidentally) combined?
White Label Comedy is a company born out of the two halves of my own career.
Firstly, as a TV producer for the BBC and other major broadcasters – it was usually my job to write the script for whatever show I was working on.
Which meant, on bigger budget shows like The One Show – Britain’s most watched chat show – and Big Brother, Mock The Week and so on – I’d write the first draft…
…And then we’d have comedy writers come in to punch that script up with jokes.
Now, while I didn’t really think of it like this at the time, what I was doing was working out what we needed to say – “the message”.
And the gag writers were then helping me communicate that message as entertainingly as possible.
Which is still the way we work today.
But what was the other half of my career? Well – TV work is freelance.
So in between gigs, I would moonlight as a freelance creative and content creator for brands and businesses.
And almost all of my clients were suffering from the same issue.
(In their business, I mean. I can’t speak to any medical issues – although stress was a recurring factor…)
Because for brands and businesses on social, the struggle is real.
For Brands and Businesses on Social the struggle is real
- The average brand's post gets shown to less than 5% of their followers
- Less than 3% of those who see each post (on average) engage with it in any way
- This means just 0.13% of the average brand's followers are engaging with each post
For every 100,000 followers...
- 95,000 didn't see that post *
- 4870 saw it, and didn't care
- And just 130 engaged with the post
* (Now you know how the Specsavers marketing team feels)**
** For those of you outside the UK, Specsavers is a brand of opticians. Sure – we could’ve just said “an opticians” to make sure you all got the joke – but then we wouldn’t have been able to hang out together down here by this asterisk
The average brand’s post gets shown to less than 5% of their followers.
Less than 3% of those who see each post – on average – engage with that post in any way.
That means that just 0.13% of the average brand’s followers are engaging with any single post.
So even if you have 100,000 followers, 95,000 didn’t see your post.
Almost 5,000 saw it, but they didn’t care – and just 130 engaged with that post.
At this point, it wouldn’t be totally inappropriate to shake your fist at the sky and yell “Damn you. Zuckerberg!”
But…
The brands that I worked with back then knew the reason they were getting no organic reach was that no one was engaging with their content.
And no one was engaging with their content because it didn’t stand out.
They had the same – or almost identical – ‘top tips’, how-tos, and other so-called ‘value posts’ as all their competitors.
And news and industry insights were again – all the same. Welcome to Yawn City, next stop Snooze Town.
Everyone was talking about the same trends, topics and events as everyone else.
So they knew they needed a way to stand out. And that they needed entertaining engaging content in order to buck the trend.
But none of them knew what that content was meant to look like for their brand, let alone who to commission it from.
I built White Label Comedy to solve this problem for them (and for you)...
…and secretly to give myself an opportunity to work with some of my favourite comedy writers in the process.
Since we launched back in 2018 we’ve created content for brands and businesses of all shapes and sizes – from multinational corporations and household names to startups and solo entrepreneurs.
In the early days, our approach was super simple.
We’d identify all of the key topics and the subject areas relevant to a client, and we break them down into sub-topics – maybe sub, sub-topics.
Then we create a space in our virtual writer’s room – and for each sub-topic – our writers would throw jokes into a bucket – again, virtual – we’d pull out our favourites, polish them off, and present them to the client. (While the rejects were quietly disposed of in International Waters.)
This process led to some great jokes.
But at this point, we still didn’t have a yardstick for what the right kind of content looks like.
Other than – we thought it was funny. The client thought it was funny, and thankfully the audience agreed.
And that was a problem because it meant we didn’t really have a reliable, scalable process. We were still throwing shit at a wall, or to use a cooking analogy, throwing shit at a wall in a restaurant.
What does "the right kind of content" even look like?
The most useful answer came from Joe Federer – who’s the former head of strategy at Reddit. He suggested, people engage with content for two reasons, either it’s bookmarkable…
So that’s useful stuff they might refer to later.
Or it’s badge-worthy. It represents them, and how they want to be seen on social.
Now, in their simplest form, jokes aren’t particularly bookmarkable, at least not by Joe Federer’s definition, but they definitely can be badgeworthy.
They can represent someone – who they want to be and how they want to be known.
For instance – if you’re a business owner – I defy you not to look at these 3 jokes and find at least one that feels “true” for you.
So – I had a working theory…
…The more badge-worthy a joke…
…And by that I mean, the more our intended audience feels it reflects their truth and their beliefs…
…The more engagement we can expect that joke to receive.
And an analysis of our client work up to that point backed up my theory and then some.
Because the best-performing jokes were the ones that felt “of the audience” – as if the client’s ideal customer had somehow written the joke to help them express one of their own beliefs. Or like our comedy writers had eavesdropped on their therapy sessions, which we definitely didn’t do. Much.
Jokes about the audience and jokes about key topics – without that additional layer centred around our audience’s own beliefs – they were much less successful.
Relatable Truths are the secret sauce that power viral-worthy (brand-safe) content - driving likes, shares, comments and sales
Joke writing is a process – and with any process, a different input leads to a different output.
So instead of kicking off our comedy writers with a list of key topics and a good luck pat on the back…
…We wanted to kick them off with a list of Relatable Truths, so they could use those as the basis for their jokes instead.
We found those Relatable Truths out in the wild – so to speak – in words written by our ideal customer on forums, reviews, comments, the dream journals hidden in their bottom drawer…
We simplified them, summarised them, and collated them in what would eventually become known as the Relatability Matrix, basically, a dossier full of Relatable Truths.
And in case you’re still not sure – Relatable Truths are essentially any and all statements that get an audience responding in unison…
…“That’s so true”…
…“That’s so me”…
Or “Hang on, have you been reading my dream journal!?”
…Even before you’ve turned them into jokes.
Here's one of the first jokes we ever crafted using Relatable Truths as our source material...
I want to show you one of the very first jokes we wrote using this principle.
And there are a couple of reasons I love sharing it.
So let’s just step through, and then we’ll talk about why I love to talk about it.
This was a joke written for a confidence coach client of ours, called Kirsty – when we found this gem during our Relatable Truth research:
“I’m just sick to death of being ignored in meetings and having guys repeat my ideas back to me, as if that’s not exactly what I just said.”
So the Relatable Truth, when it goes in our relatability matrix, is the simplified version of that.
…“It’s so frustrating having men claim my ideas as their own in meetings.”
And you’ll see the joke that comes out the other end is actually really simple.
“Feeling inspired today, remembering some of the amazing men I’ve worked with… and the incredible ideas they’ve repeated back to me.”
Now the reason that I love sharing this joke is – if I share this with a guy on a call…
…Especially if it’s a guy that I can tell has never really had to struggle with getting himself heard or being listened to…
…You get a kind of nod, and they respect it, they know it’s a joke, they get that it’s funny.
But if I share this with a woman – especially a woman who’s got experience in the corporate sector – honestly, you see their eyes light up.
This is their truth, they feel absolutely seen.
And that reaction is what we’re going for with any one of our jokes.
And that is why the Relatable Truth behind the joke – and that truth resonating – is way more important to us than anything else.
(Except coffee, obviously. You can’t write jokes without coffee.)
Social Posts based around the Relatable Truths of your audience drive massive engagement and reach (bringing even more of your ideal customers into your world)
Look, we all know engagement is the name of the game.
(Unless the game is Hungry Hungry Hippos – in which case Hungry Hungry Hippos is the name of the game, and it’s largely about getting the most marbles…)
And whether you measure engagement as % of followers, impressions, or in rings like you’re trying to work out the age of a majestic oak tree – it doesn’t matter.
If you’re getting higher engagement than the average or – more importantly – higher than your competition… then you know the algorithms will reward you by showing your content to even more of your ideal audience….
…allowing you to dominate your market (much like I dominated the UK’s competitive Hungry Hungry Hippos scene in the late 1980s).
And nothing gets more engagement than turning Relatable Truths into jokes.
Let me prove it to you…
Roughly, a 1-5% engagement rate is considered average.
So anything over that would be good.
And anything over 10% would be an insane engagement rate – making you the envy of every other brand and business in your market.
Oh, in case you’re wondering, here’s where I got that data…
So, as Hootsuite put it…
“Yes! A [sic*] engagement rate higher than 5% is considered very high”…
*Short for ‘sickening typo’. But the statement holds true – 5% engagement is very high.
Well, here’s what happens when you turn Relatable Truths into brand-safe jokes…
Relatable Truth:
“That pie in a tin is REALLY hard to open”.
Relatable Truth:
“The older I get, the more every day tasks become a struggle for me…”
Relatable Truth:
“The gym ALWAYS seems to go silent JUST AS I’m awkwardly grunting out my max weight rep…”
My agency clients pay upwards of $3,000 per month for my TV comedy writers to craft comedy-powered content for them…
But not everyone can afford that.
And we wanted to get the magic of our proven content creation system into the hands of as many business owners as possible…regardless of their marketing budget*.
*Yes – even the ones who think “marketing budget” means “giving the unpaid intern a Mars bar and their Twitter password…”
That’s because we know comedic content has the power to help hundreds (or even thousands) of businesses thrive online.
We just needed a way for someone without a background in comedy writing to be able to take their audiences’ relatable truths and turn them into content their audience would go crazy for.
Allowing you to explode your engagement without needing to hire us.
Introducing…
(+ VAT where applicable. Subscription renews at $27 per month. Cancel any time)
"Our Industry Is Too [INSERT EXCUSE HERE] Though - Could This Really Work For Us?!"
Hold My Beer…
Jokes have been used to turn strangers into potential customers in these industries AND more…
Environmental Tech
Data Storage
Marketing
CBD
Confidence Coaching
Productivity Tools
Podcast Coaching
Ads Management
Pet Food
Negotation Tactics
Education
Fast Food
Fitness
Charity
Outdoor Equipment
Adult Entertainment
Recruitment
Beauty
Decorators
Candles
Data Analytics
(+ VAT where applicable. Subscription renews at $27 per month. Cancel any time)
Get everything below when you sign up today for just $3
31 Fill-in-the-blanks viral joke templates every month
Just fill in the blanks with your audience’s Relatable Truths and Strongly Held Beliefs – and as if by magic, a brand-safe joke appears.
It’s a joke that reflects them, and their worldview – so they won’t be able to resist liking, commenting and sharing with their own audience – amplifying your message.
Easy to follow trainings to get you up and running (and writing your first joke) in minutes
Creating entertaining, engaging content that your audience will love is so much easier than you’d think.
The first video in our training series is just 8 minutes long – and by the end of it you will have written your very first joke.
(Even if you’ve never written a joke, or even created a social post, before).
Ready-to-reversion Canva Templates
No need to spend hours creating artwork (or giving rounds and rounds of feedback to your team on each post) – our ready-to-reversion Canva templates let you create on-brand assets at lightning speed.
A LIVE monthly 'Write With Us' Zoom call where you can get feedback, edits and punch-ups from me and my team of top comedy writers
if you get stuck with any of the frameworks – just jump on our monthly call and we’ll help you craft content your ideal audience is almost guaranteed to love.
BONUS ONE: Speed Read Your Audience (usually $97)
During this training, you’ll discover:
- The secret to unearthing your customers’ unspoken fears and desires - giving you a treasure trove of ‘hot button’ content triggers, you can tap into whenever you create content.
- The messaging cues that let you turn your prospects’ ‘Not Today, Thanks’ into a ‘Hell Yes!’ - without resorting to sledgehammer-style promos, or uncomfortable sales tactics.
- The exact customer discovery questionnaire we use to rapidly uncover our customers’ fears and desires - Snag your copy and use it to crank out entertaining, engaging content in minutes.
Through this training, you’ll discover all your customers’ Relatable Truths, providing you with an endless stream of different angles you can use with each and every Brands Against Mundanity Monthly post prompt.
We charge our Done For You clients up to $2,495 to create their Relatability Matrix, but…
Speed Read Your Audience will show you how to have your ideal customer create your Relatability Matrix for you – and you’ll get it for FREE when you join Brands Against Mundanity Monthly today.
BONUS TWO: Selling With Story Masterclass (usually $97)
During this training, you’ll discover:
- How to turn your audience’s opinions and beliefs into magnetic stories that boost engagement and increase sales.
- My proven 5-step process for crafting entertaining, engaging story posts in minutes
- How to seamlessly segue from story to sale - without breaking your story’s relationship-building magic spell
This is game-changing for creating entertaining, longer-form content on any platform. And ESSENTIAL for anyone building their brand on platforms like LinkedIn, Facebook and Instagram.
Our Done For You clients pay a minimum of $3,000 a month for story-based content like this. Our Selling With Story Masterclass will show you how to create your own for FREE, when you join Brands Against Mundanity Monthly today.
BONUS THREE: My 'Swipe File' of awesome posts from brands who are smashing it (Priceless)
- A swipe file of the best comedy-powered social posts from around the globe to inspire your own content
- Detailed analysis of why it works so you know the strategies that are working NOW
- Breakdown on how to use the idea for yourself and what pitfalls to avoid
Always know what branded content is getting the most engagement, why it’s working so well, and how to use it for your own social content.
PLUS you're always covered by our no questions asked 100% satisfaction guarantee (love it, or your money back)
You get everything above for an introductory price of just $3!
(Then… just $27 a month after we’ve won you over with our engagement-boosting joke magic.)
And to make it even easier for you to say “Yes!” to this one-time offer – I’m giving you my:
100% RISK-FREE!*
Love It Or Your Money Back Guarantee
(*Although if you laugh so hard at your own jokes that you fall out of your chair and give yourself a boo-boo? That’s on you.)
(+ VAT where applicable. Subscription renews at $27 per month. Cancel any time)
Don’t Risk Kicking Yourself For Missing Out On This Offer!
Transform Your Social Media with Viral-Worthy Content You Can Create In Minutes
The reality is, you could choose NOT to take me up on this ludicrously cheap offer. (Weird, but true). And you could keep creating content the old way. And by that I mean…
Staring at a blank screen for hours each week – and wondering what to post on social media (or doubting if content marketing is even worth your time and energy)…
Winging it with your content – while praying one of your posts will FINALLY gain momentum, and generate likes… comments… shares… and sales…
Or going days, weeks (or even months) without posting on social media – and hoping your pipeline doesn’t dry up like a rice cake in a sunbed…
…OR you could let my crack-team of A-list comedy writers send you a never-ending stream of engaging content prompts
So you can post n’ go in minutes each month – knowing you’ll enjoy more engagement, more reach and more sales than ever before.
All for just $3 (Then $27 a month once you’ve seen how Brands Against Mundanity can make your engagement and sales explode!)
(+ VAT where applicable. Subscription renews at $27 per month. Cancel any time)
If the 1,200 other creators and brands inside of Brands Against Mundanity Monthly can create viral-worthy content and rapidly grow an audience of ideal customers, so can you!
