White and Orange, No Shadow (2020)

The White label Comedy Blog

From the desk of the only Social Media, Digital Marketing and Creative Agency powered by Comedy

Breakthrough Customer Acquisition Strategy Inspired By Britain’s Top Comic And Elon Musk

By Adam Hunt - Creative Director at White Label Comedy

Since Elon Musk bought Twitter…

…(And re-branded it into the internationally recognised symbol for “wrong answer”, “make it stop” and “Simon Cowell thinks you suck ❌”)…

…He’s come up with a lot of ways to try and find new revenue streams.

One of which is charging to remove the infamous character limit. 

Which is an interesting way to ensure only rich people can share a complete thought. 


It got me thinking about the opposite. 

Would you pay to read a Tweet? 

Probably not, right? 

But what about a whole bunch of Tweets packaged up…?

Jimmy Carr – one of Britain’s best comedians – is famous for his one-liners.

(Well, that and his iconic laugh. And repeatedly getting “cancelled”. And the whole tax scandal thing. I guess what I’m saying is the boy’s got range.) 

In short, Carr tells the type of joke that you could fit into a Tweet… 

Well, let’s play this out and see if we can find a way for businesses to make some money… 

Seeing one of Jimmy’s 60-minute standup shows costs about £50 – and would total around 12,000 words… 

Given that’s mostly one-liners – we could equate the show to about 240 Tweets. 

So would you pay £50 to read 240 Tweets?

It’s a hard ❌ from me. 

Now, you’re probably yelling at the screen, telling me a standup show is more than just the words – it’s the experience*.

*AKA “overpriced beer and the visceral fear of being singled out for a public roasting”… 

And I hear you. 

So what about £20?  

That’s what buying one of Jimmy Carr’s DVDs might have cost back in the day – and it’s about what his books cost today… 

Mmmm…. Still feels like a no for paying to read Tweets to me. 

And, IMO – that’s due to the environment. 

People don’t expect to pay for things on social media.

They want it to stay free (and they don’t care how much Marky Z makes off their personal data in the process)… 

But once you get them off the platform and into a different environment – then they do buy stuff. 

A lot of stuff.

We all do.

(Just this morning I bought Jimmy Carr’s book online – and now that I’ve written this email, it’s tax deductible. Thanks Jimmy!)  

And it’s why I think businesses are so well positioned to capitalise on funny content. 

Unlike comedians – you already have offers sitting on webpages – aka the type of environment where people buy stuff. 

So all you need to do is gather up the crowd, then simply link to your offers.

Which is where funny social posts come in – aka the most viral type of content online. 

You put out funny content – for free – to gather up an audience of people…

…And if you ensure all your jokes are niche-specific – you’ll ensure the people laughing at your jokes are the type of people who buy your offers. 

> Gaming jokes attract gamers…

> Business jokes gather business owners (like you)…

> Meta jokes about jokes gather a bunch of raving loonies (again, like you laughing at the back there)… 

Seems almost stupid-simple when you think about it like this…

And that’s because it is. 

For centuries - people have been gathering up crowds and entertaining them with the purpose of pitching them something to buy.

It’s why so many B2B companies host golf days and cocktail evenings when they have nothing to do with their service.

And it’s why you can find the “insert large alcohol brand here” shoot-out… photobooth… challenge… etc… at every large sports event.

(I can tell you now, the Jagermeister javelin contest was wiiild…) 

Heck, oftentimes it’s just a logo slapped onto someone else doing something entertaining – aka sponsoring.

Because gathering up a crowd near a place people can buy stuff works that well. 

And funny social content is the online equivalent. 

The jokes gather up a crowd – and those people are just a click away from the buying environment. 

So, if you want to build an audience that’s so in love with what you do…

…They’d pay to sit in a room and listen to the 240 Tweets you’ve memorised – let alone pay for all your products and services – then give Brands Against Mundanity Monthly a try. 

You get 31 viral joke templates every month – allowing you to easily build an audience of potential customers. 


And why is my internal monologue appearing as a headline? Test. Test. Monkeys. Stilton. Oh gawd, it’s really happening…

Brands Against Mundanity Monthly is an exclusive monthly delivery of 31 fill-in-the-blanks viral joke templates you can use on social media.

You can use every template to craft brand-safe jokes that make great standalone posts to gather up a horde of potential customers…

Or you can add the jokes to anything else you want to say…

…Whether it’s an important announcement, a CTA for your offer or a marriage proposal…

…You can just pop whatever else you want to say in the post copy that accompanies the joke – or throw it onto the second slide of a carousel post. 

The jokes will do their job of pulling in your ideal audience from all corners of the web…

And then they’ll find your offers and announcements attached. 

Meaning your important messages will finally get the attention they deserve. (And you might find someone even better to marry.)

Every viral joke template is precision-crafted by my team of A-List TV Comedy Writers (plus one who’s technically B-List but is REALLY good at going to get coffee)

These are the same chronically over-stimulated comedy writers who have written jokes for some of the most watched TV shows, and other super-successful comedians and personalities recognised the world over, like…

Mock the Week… 

Who Wants To Be A Millionaire…

The One Show…

Graham Norton…

Sue Perkins…

Jon Richardson…

Al Murray…

Dermot O’Leary…

Who Wants To Be A Millionaire…

Big Brother…

Mel and Sue…

Surprise Surprise*…

Professor Stephen Hawking… 

* This is an iconic British TV show, not just a funny way to introduce Prof. Hawking… 

Plus, they’ve written jokes that have driven engagement from millions of potential customers for hundreds of brands on social media.

Each monthly pack of templates include an EXPLOSIVE mix of:

✅ Text Jokes…

✅ Graph Gags…

✅ and Meme-Maker formats…

…so you never run out of inspiration for your social media posts.

My resident Joke Conjurers (AKA the Wizards of Wit) are ready and waiting to feed your brain with an endless supply of content inspiration – so you can crank out social posts in record time…day after day, week after week. 

Leaving you to crack on with all the other businessy-type stuff you need to get done (like hiring, firing, and shouting, “get me the Jensen account before COP!” or whatever). 

But the fun doesn’t end there…

It’s childishly easy for you to light up your socials with these daily content prompts.

Even your intern’s dog could do it.

That’s because each social media template comes with its own step-by-step instructions, so you can craft dozens of brand-safe jokes in minutes (freeing up more time for you to get distracted on the internet). 

PLUS, you’ll see examples of how each joke format works for a real-world brand – showing you exactly how to put your prompts to work! 

Like this…

The best part is, each social post idea is ridiculously versatile. 

It means Brands Against Mundanity Monthly will work for you – regardless of your niche. B2B…B2C…BYOB…it really doesn’t matter. 

Simply plug in a couple of your specific audience’s fears, pains, small joys etc (it’s super-easy because the templates tell you what to use) and, hey presto…

…You’ll have a full month’s ready-to-publish, engagement-driving content your audience will love (and your competitors will loaf*!)

*That’s when something upsets you so much, you have to go and make sourdough to calm down.

Keeping your socials stocked with fresh, funny content that entertains, engages and sells – while barely lifting a finger…

Run out of inspiration for your social posts? 

Simply whip out your latest delivery of hilariously-funny joke templates…and Bob’s your uncle! (Marley, Dylan, Odenkirk… the choice is yours…) 

A month’s worth of content in minutes.


Turn your business page into a profit-pumping “place-to-be” for your customers – when you publish conversation-starting, relationship-building content every day of the week. 

(Your competitors don’t need to know how you make it look so easy. Your secret’s safe with us!)

Get instant access to Brands Against Mundanity Monthly for JUST $3!!

(+ VAT where applicable. Subscription renews at $27 per month. Cancel any time)

“The impact was profound. Turns out the content we created went viral. One achieved 37 million impressions on Twitter. It hit the front page of Reddit 3 times in one day

…Overall it helped our Turn on the Subtitles campaign become the world’s largest literacy campaign…possibly EVER. It impacted some 320 million children worldwide.

We have a lot to thank White Label Comedy for!”

Henry Warren: Founder, Turn On The Subtitles

"Our Industry Is Too INSERT EXCUSE HERE Though - Could This Really Work For Us?!"

Hold My Beer…

Jokes have been used to turn strangers into potential customers in these industries AND more…

Environmental Tech

Data Storage



Confidence Coaching

Productivity Tools

Podcast Coaching

Ads Management

Pet Food

Negotation Tactics


Fast Food



Outdoor Equipment

Adult Entertainment





Data Analytics

(+ VAT where applicable. Subscription renews at $27 per month. Cancel any time)

What Happens If I Get Stuck Trying To Fill In The Templates?

Don’t worry, we’ll get you unstuck  with our Live ‘Write With’ Us sessions.

(We’re very much the ‘Search and Rescue’ of Comedy Content in that respect.)

Every month we host a live zoom call where you can get hands-on help, support and feedback from myself and my team of top comedy writers. 

Just turn up and ask your questions… 

…and share your content with us for an in-depth critique where me and my team (and the other members of our ultra-supportive community) will give you personalised feedback to all but guarantee your success.

We’ll workshop your content together – punching up your ideas, copy, and jokes LIVE.

(No, we don’t consider ourselves to be as selfless and heroic as paramedics or firefighters. But you’d be very welcome to.)

“Thank you so much for such a great course / workshop, and especially all your suggestions, ideas and personalized guidance

I learned so much and found it really valuable. Can’t wait to overhaul my socials now”

– Jenny Lisk, The Widowed Parent Podcast

“OMFG that was the best, fastest, most useful marketing feedback I’ve ever had.

Thanks so much Adam, for your time and expert advice. You are spot on with it all”

– Debbie Jenkins, The Asset Path

(+ VAT where applicable. Subscription renews at $27 per month. Cancel any time)

PLUS Get These Free Bonuses When You Join Brands Against Mundanity Monthly, Today…

Bonus # 1 -Speed Read Your Audience: Quickstart Training (Usually $97)

Imagine knowing PRECISELY what to say to turn lukewarm leads into red-hot buyers effortlessly. 

And imagine never running out of engaging content ideas, no matter how regularly you post on social media.

That’s exactly what you get inside

Speed Read Your Audience

During this training you’ll discover:

Through this training, you’ll discover all your customers’ hidden desires, deepest fears and much more – providing you with an endless stream of different angles you can use with each and every Brands Against Mundanity Monthly post prompt.

We charge our Done For You clients up to $2,495 to do this level of research for them, but…

Speed Read Your Audience will show you how to have your ideal customer do all your research for you – and you’ll get it for FREE when you join Brands Against Mundanity Monthly today.

(+ VAT where applicable. Subscription renews at $27 per month. Cancel any time)

Bonus # 2 -Selling with Story Masterclass (Usually $97)

Your audience doesn’t like being sold to, but they do love being entertained and inspired by stories that sell – which is why the world’s top-performing brands pepper their socials with a high-converting mix of jokes, stories and knowledge bombs.

It’s also why we’re handing you the key to crafting engagement-driving story posts, using the knowledge you already possess about your dream customers.

That’s precisely what you get inside

Selling With Story

During this training you’ll discover:

This is game-changing for creating entertaining, longer-form content on any platform. And ESSENTIAL for anyone building their brand on platforms like LinkedIn, Facebook and Instagram.

Our Done For You clients pay a minimum of $3,000 a month for story-based content like this. Our Selling With Story Masterclass will show you how to create your own for FREE, when you join Brands Against Mundanity Monthly today.

(+ VAT where applicable. Subscription renews at $27 per month. Cancel any time)

Bonus # 3 -Swipe file of awesome posts from the brands that are smashing it on social (priceless)

Every month – for your pleasure and profit – I’ll bring you a fresh swipe file of standout brand-safe social posts that we’ve spotted out in the wild.

For each post, we’ll tell you why we love it and what YOU can learn from it.

Making it easy for you to reverse-engineer their success for your brand.

All that and more inside

Awesome Social Posts Swipe File

Always know what branded content is getting the most engagement, why it’s working so well, and how to use it for your own social content.

(+ VAT where applicable. Subscription renews at $27 per month. Cancel any time)

Before I Go, Let’s Quickly Recap What’s Inside Brands Against Mundanity Monthly


For an introductory price of just $3! 

(Then… just $27 a month after we’ve won you over with our engagement-boosting joke magic.)

And to make it even easier for you to say “Yes!” to this one-time offer – I’m giving you my:

100% RISK-FREE!*

Love It Or Your Money Back Guarantee

(*Although if you laugh so hard at your own jokes that you fall out of your chair and give yourself a boo-boo? That’s on you.)

(+ VAT where applicable. Subscription renews at $27 per month. Cancel any time)

Join Brands Against Mundanity Monthly today for just $3 - and start sharing all the entertaining and engaging social posts you could ever want - RISK-FREE!*

*Please note: Brands Against Mundanity Monthly will NOT – repeat NOT – protect you in the event of an attack from twelve crocodiles and a startlingly accurate monkey with a spud gun.

All you have to do is hit the button below – and let our TV Comedy Workhorses do the monthly social media head-scratching, so you don’t have to. (To be honest, you wouldn’t want to scratch their heads anyway. They enjoy it too much and it gets weird.)

Subscribe TODAY – and you’ll receive the latest hot-off-the-press issue of Brands Against Mundanity Monthly right away.

Then, take a full 30 days to decide if Brands Against Mundanity has made content creation easier…faster…and more profitable than you ever thought possible.

You must be absolutely delighted with your first issue of Brands Against Mundanity Monthly – or let me know and I’ll rush you a full refund of your $3 investment.

And, no matter what you decide, your first issue of Brands Against Mundanity and all the bonuses are yours to keep forever.

PLUS even after the first 30 days, you can cancel AT ANY TIME WHATSOEVER. And everything you’ve received is yours to keep without further obligation.

Can’t say fairer than that, right?

It’s why now’s the time to click the button below and get your first month of Brands Against Mundanity Monthly for just $3.

(+ VAT where applicable. Subscription renews at $27 per month. Cancel any time)

Don’t Risk Kicking Yourself For Missing Out On This Offer!

The reality is, you could choose NOT to take me up on this ludicrously cheap offer. (Weird, but true). And you could keep creating content the old way. And by that I mean… 

Staring at a blank screen for hours each week – and wondering what to post on social media (or doubting if content marketing is even worth your time and energy)… 

Winging it with your content – while praying one of your posts will FINALLY gain momentum, and generate likes… comments… shares… and sales… 

Or going days, weeks (or even months) without posting on social media – and hoping your pipeline doesn’t dry up like a rice cake in a sunbed… 

…OR you could let my crack-team of A-list comedy writers send you a never-ending stream of engaging content prompts

So you can post n’ go in minutes each month – knowing you’ll enjoy more engagement, more reach and more sales than ever before.

All for just $3 (Then $27 a month once you’ve seen how Brands Against Mundanity can make your engagement and sales explode!)

(+ VAT where applicable. Subscription renews at $27 per month. Cancel any time)



White Label Comedy
2 Mission Place
SE15 5SH

Tel: +44 20 8638 7073
Email: [email protected]