Let me give you the cheat code to success…
Where you can get hands-on help and personalised feedback from our A-list comedy writers who are responsible for turning millions of views and engagements - into leads and customers for brands in every niche imaginable…
You see, the difference between success and failure on social - or any other creative endeavour - is selling your soul to Elon Musk this…
For years now, I’ve been creating content that’s been seen by millions of people (and who knows how many inquisitive pets).
From smash hit TV shows like The One Show (Britain’s most watched chat show)…
To some of the most loved brands on social media who’ve amassed millions of views and engagements that have driven countless leads and customers…
…selling untold thousands of products like data analytics tools, beef pies and jump ropes.
And I wanted to see if there were any patterns for the content that led to faster success, not just for our clients – but for all the most successful brands on social.
What I discovered was a pattern that seemed too good to be true.
(That’s “pattern” as in “a surprising commonality hidden in plain sight” not “a groovy floral print shirt at a bargain price”…)
A continuous thread, winding its way from one success story to another, hinting at a simple, yet profound truth that could revolutionise the way you approach social media content creation.
You see, it wasn’t just humour or entertainment that was getting the results.
Of course, we both know by now that comedy content is more likely to go viral and build an audience than any other type of content…
But there was more to it.
Every successful content creator and brand had a secret weapon…
(Nope, not “an unlimited budget for bribery and a cousin who works in Meta Customer Support”…)
They had a group of trusted professionals who could provide feedback and ensure every piece of content was relatable, entertaining, and, above all, engaging.
And I’m talking about literally everyone.
From some of the fastest growing creators and brands like (*brace yourself for bullet points*)…
Charli D’Amelio Joanna Wiebe Peter McKinnon Marques Brownlee ClickFunnels Ali Abdaal Brandon Stanton Veritasium (Derek Muller) Kurzgesagt Gymshark John Green of CrashCourse SmarterEveryDay (Destin Sandlin) Safiya Nygaard Brandon Woelfel Duolingo Zach King Gretchen Rubin Surreal Thomas Frank Philip DeFranco Jay Shetty Huda Kattan (Huda Beauty)
To established creators and even household brands like (*here we go again babyyy*)…
Tim Ferriss Gary Vaynerchuk Neil Patel Innocent Casey Neistat Wanda Sykes Lilly Singh James Clear Seth Meyers Nike Selena Gomez Kim Kardashian Starbucks Conan O’Brien Cristiano Ronaldo Beyoncé Dwayne Johnson Taylor Swift LeBron James Kevin Hart
They’re all members of private mastermind groups to get expert eyes on their content – ensuring everything they post maximises engagement and delivers results…
(Of course – they’re not all in the same group – apparently, Dwayne “The Rock” Johnson and the Duolingo Owl have serious beef. But the point stands…)
All these content juggernauts are getting expert advice on their content to make sure it stands out in the feed and gets engagement.
And – without really realising it – this has been one of the biggest secrets to our own success…
…and for our most successful customers.
You see… We have a team of A-list comedy writers who all give feedback on each other’s jokes for our clients – making sure each one lands harder than Dwayne Johnson body-slamming a cartoon owl…
And it’s the same for the customers I see in our “Write With Us Sessions”. Where – as part of their Brands Against Mundanity Monthly membership – they can bring their content to get feedback and punch-ups* from our A-list comedy writers.
*That’s “punch-ups” as in “ways to make it funnier” not “the Duolingo owl swinging a right hook at The Rock”…
And the people consistently turning up and getting feedback from our top writers are the ones creating the best content…
…progressing the fastest…
…getting invited to the coolest parties (I’d imagine)…
…and becoming great at crafting jokes that aren’t just funny but shareable and engaging, turning every follower into a potential customer eager to see what they’ll post next.
Because they’re getting their feedback from the best comedy writers in the game.
“I love this! All the posts we work on here always get more engagement than any other ones!” – Bridgit.
“I laugh as much as I learn” – Veronica.
“[HILARIOUS ZINGER REDACTED – you had to be there]” – Alex, Comedy Writer at White Label Comedy
“Thoroughly enjoyed this session and as always I learned so much and it helped polish and focus my humor” – Heidi.
“I make sure I block this out every month in my diary. I always come away with a tonne of ideas (and always get comments on my content). I’m never leaving!” – Sam
“Thanks Sam but it really is time to leave the Zoom now. I need to go and have dinner.” – Adam, Creative Director at White Label Comedy
“Thank you so much, your help is going to make these posts pop when I load them up” – Jenni.
“It’s so great to get specific feedback and tweaks from the experts!” – Julie
This is why we launched Brands Against Mundanity: The Writers’ Room.
It’s a private group where you can get unlimited feedback* on your content from the best comedy writers in the game.
*They’ll respond during office hours, otherwise my lawyer will be on my case about not letting them do stuff like “eat” or “sleep” again…
But first, you should know – it’s not just about creating funny content together.
It’s about the friends we make along the way getting expert feedback and advice so you know you’re crafting engaging, brand-safe content that strikes the perfect balance between humour and selling your offer.
(DISCLAIMER: you may inadvertently make some cool new friends along the way.)
How do we create content that clients like Anthony love that much? The process looks like this…
What You Get Inside Brands Against Mundanity: The Writers' Room
(as fun as any video game, way more productive, less likely to give you nightmares about a plumber being bullied by a barrel-throwing gorilla)
If you’re ready to pump out your highest-performing content of the year – then this is for you…
Brands Against Mundanity: The Writers’ Room is your access to our inner circle of comedy writing, where every line you write gets the Midas* touch from our top-tier comedy writers.
*People forget that Midas was a properly funny bloke before the whole “turned everything including his family into gold” fiasco…
Here’s what you get:
Unlimited Content Reviews...
…ensuring every post you create maximises engagement (We bill out our combined team for $3000+ a day for agency work – so I’ll let you decide how much unlimited feedback is worth).
You can send me and my team as much content as you want when you’re a member of BAM: The Writers’ Room…
…seriously – there’s no limit – and I’ve got a 12kg box of Pro Plus here to prove it…
… and – during UK office hours – you’ll get comedy insights and joke suggestions from me and my team of A-list comedy writers to make your content…
…funnier…
…more engaging…
…and more shareable…
…all while staying true to your brand.
These are the same chronically over-stimulated comedy writers who have written jokes for some of the most watched TV shows, and other super-successful comedians and personalities recognised the world over, like…
Mock the Week…
Who Wants To Be A Millionaire…
The One Show…
Graham Norton…
Sue Perkins…
Jon Richardson…
Al Murray…
Dermot O’Leary…
Who Wants To Be A Millionaire…
Big Brother…
Mel and Sue…
Surprise Surprise*…
Professor Stephen Hawking…
* This is an iconic British TV show, not just a funny way to introduce Prof. Hawking…
Plus, they’ve written jokes that have driven engagement from millions of potential customers for hundreds of brands on social media.
So if you feel like you’re not ‘funny enough’ to entertain your audience…
Or you’re sick of knowing something’s missing in your content, but you just can’t put your finger on it…
Or you can never find the right words to attract ideal customers…
Then this is for you.
Strategy insights from 100 million+ views and engagements
(A day’s consulting where we produce a strategy doc would normally set you back $5,000).
You can send me your content and social media strategy for growing your brand…
…and I’ll give you the insights we’ve gained from turning millions of views and engagements into leads and customers for brands in every niche imaginable…
(Yes – including that niche, you dirty dog, you…)
Together, we’ll ensure your social media plan is going to lead to tangible results like potential customers flooding your DMs and throwing their cash at your offers.
Never worry if you’re ‘doing it right’, or feel like all you can do is say a prayer to Zuckerberg on high and hope for the best…
Never worry about missing out on the latest strategies and tactics to turn followers into customers…
And never feel like you’ve got to do this all alone again.
FREE Bonus: Viral trend alerts and new post frameworks
(Until now, this has only been available to our top-tier ($18k+) agency clients).
You’ll get access to our Trend Alert team who are standing by, feeding the hottest viral trends, and latest creative strategies – to the teams creating content for our high-end agency clients to jump on.
Now you can get access to those trends too – for free.
You’ll get notified of trends that have the potential to go viral in real time – whether that’s “shock hirings and firings in UK government” or “adorable dancing baby does a spot-on Elvis Presley impression”…
…and you’ll get our support, ideas and feedback so you can craft an engaging post for your brand to ride the trend…
Meaning… we’ll be in the room asking who wants to jump on the trend…
Creating universal frameworks to give you a running start…
Debating the questionable morality of training a baby to sing, “I’m just a hunk, a hunk of burnin’ love…”
And suggesting personalised ideas for your brand – i.e. If you’re stuck on how to use the trend, simply ask, and we’ll give you our ideas.
And as always – before posting anything, send it to us so we can help punch it up and ensure it leverages the trend to pull in your ideal customers.
(Instead of a load of Putin-powered comment bots – no offence to any members of the ‘random string of numbers for a surname’ community…)
That way, you’ll never miss a viral trend opportunity just because you ‘couldn’t see how to make it work for your brand’ – because we’ll be there telling you exactly how to do it.
PLUS... this month only - get 6 months hands-on help, support, feedback and punch-ups on the rest of your content (and your overall marketing strategy) with...
Join Brands Against Mundanity: The Writer’s Room - and lock in today's price for the lifetime of your subscription
Given that you’re getting access to the same team that our big brand agency clients hire at $18,000/month+ it was hard to know how to price this offer.
Brands Against Mundanity: White Labelled (a done-for-you service) leverages our templates – so it’s much easier for our team to craft jokes, and therefore, allows us to pass on those savings.
And that’s still upwards of $500/month.
But here, in BAM: The Writers’ Room – you’re going to be getting personalised feedback on every piece of content…
…plus strategy reviews, viral trend alerts and on and on…
Turning you into a content powerhouse capable of crafting posts that drive engagement and sales.
You’ll basically be trained to perform at the same level as our own in-house team.
Which could make the case for this being more expensive than Brands Against Mundanity: White Labelled – but I want to make it as affordable as possible to get our hands-on help and support.
That’s always been the point of this – to help YOU create better, more effective content, quickly and easily, and make sure you have fun while doing it.
Which means I need to make it so cheap, you have no reason to say no.
That’s why we’ve priced The Writers’ Room at $197 a month (a fraction of what we could be charging).
But at some point - that price will be going up
Join Brands Against Mundanity: The Writer’s Room today for just $197 per month
(And lock that price in for the lifetime of your subscription).
As there’s simply nowhere on earth you can get access to a team who knows how to write jokes that turn followers into customers for less than that (or at any price for that matter).
Join Brands Against Mundanity: The Writer’s Room today for just $197 per month
(+ VAT for UK customers. No minimum commitment. Cancel any time).
Signing up to Brands Against Mundanity: The Writers’ Room is 100% RISK-FREE
It has been 12 0 days since our last laughter-induced hernia related incident.
Join today – and start getting punchups from our top comedy writers and viral trend alerts all – RISK-FREE.